04.28.21
Loop and Ulta Beauty have launched a new program, called LoopByUlta, in which beauty consumers can order products in reusable packaging through a new loopbyulta.com website, for brands that currently include Burt’s Bees, Dermalogica and Mad Hippie. Oneka Elements, Dermalogica and L’ANZA will be joining shortly.
When consumers purchase their beauty products via the Loop/Ulta website, they will no longer own the package, only the contents, while the manufacturer retains ownership of the packaging. Consumers will order their beauty products online and have them delivered to their doorstep. When the products are depleted, consumers place the empties in a Loop Tote, and schedule a free pickup online, so containers can be cleaned and reused. Loop shoppers pay a deposit on each package which is fully refundable upon return.