07.24.20
Naturals personal care company Burt’s Bees has collaborated with PopSockets, makers of expandable phone grips and lifestyle accessories, on an innovative new collaboration called PopGrip Lips x Burt’s Bees.
PopGrip Lips x Burt’s Bees features the “all-natural” Burt’s Bees lip balm combined with the classic functionality of a PopGrip, which provides multiple benefits for using your phone, including texting with one hand, the ability to take better photos and as a prop for media viewing. According to Burt’s Bees, Original Beeswax Lip Balm is sold one per second worldwide.
Melanie Love, VP brand marketing, PopSockets, says, “The collaboration marries tech and lip care in a way that has created a new category of product for fans of both brands.”
“We hear from so many people that their lip balm is something they can’t leave home without,” said Matt King, director of marketing at Burt’s Bees. “By partnering with PopSockets, we can make it even easier to ensure essentials—their phone and Burt’s Bees lip balm—never get left behind.”
PopGrip Lips x Burt’s Bees comes in five patterns for $19.99 and includes two pans of Burt’s Bees lip balm.
