Features

Digital & 3D Printing Inspire New Designs

Advances in digital technologies are inspiring suppliers and designers, paving the way for innovation—and enabling brands to create more personalized packaging.

Marie Redding, Senior Editor03.04.20

Developments in tech often inspire innovation. In the beauty industry, advances in digital and 3D printing are inspiring some designers and manufacturers to develop new types of decorating processes and innovative packaging.

Digital printing, which replaces plates on a conventional printing press with electronic files, is being used by some brands on labels, cartons, tubes, flexible packaging, rigid plastic containers, and metal. The global digital printing market is on track to reach $38 billion by 2025, growing at a CAGR of 14%, according to analysts at Kenneth Research.

3D printing, also known as additive manufacturing, turns a digital “blueprint” into a three-dimensional object by adding material layer by layer. The global 3D printing market is projected to reach over $41 billion by 2026, registering a CAGR of 20.1% over the forecast period from 2019, according to Acumen Research and Consulting.

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