Federico Prestini: The company has been in the market for more than 20 years, but we are really new in the USA. The USA exclusive agency of Premi Group opened two years ago but the real presence on the market started just one year ago. The Premi SpA business model is unique and is really focused on project development. We built a structure like no other, from the concept to a sample in one day. Stocksmetic is different, it’s a self-efficient e-commerce company that provides inventoried packaging in a smart way, aligned to the market need (online purchase). It is part of the Premi Group but it follows completely different logic.
BP: “From concept to sample in one day” is an incredible opportunity. How do you accomplish this? What type of creative team and technology enables you to respond so rapidly?
FP: We have a state-of-the-art development center with almost all the technologies in miniature. It is a production district for prototypes and marketing samples. A disruptive innovation. With a dedicated team named Premi Studios, comprised of around 20 industrial and graphic designers, we are capable of supplying a fast development taking into consideration the production limits provided by the R&D of Premi Beauty industries.
BP: And you’ve recently gone global. How does Premi balance its global presence with the benefit of personalization with its brand partners?
FP: Our DNA seems perfectly matched to the North American market. It was a great discovery how the business model matches perfectly here. We are still in development but the potential is showing the possibility to become the most important selling area for our company.
BP: How has your business evolved since its creation? And what are your guiding principles for meeting the needs of the fast-paced and ever-changing beauty segment?
FP: Passion and prepared people are the key to our success. Thanks to the unique vision of our CEO, Alessandro Prestini, we are continuing to launch novelties to keep pace with the beauty industry.
BP: What’s next for Premi? How do you plan to continue growing your business?
FP: Unfortunately, I can’t share more details, but I can give you a preview of what we will launch at the next Cosmoprof Bololgna: PREMI LAB!