• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail

    Aura Introduces Customizable Hair Care

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Fitglow Beauty Wins Makeup Category at Annual Dirty Thinker’s Choice Awards

    e.l.f. Cosmetics Unveils Mint Melt Collection
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail

    Aura Introduces Customizable Hair Care

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Fitglow Beauty Wins Makeup Category at Annual Dirty Thinker’s Choice Awards

    Why Major CPGs Are Acquiring Black-Owned Beauty Brands
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Beiersdorf

    Amway

    Chanel

    Unilever

    LBrands
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Neenah Packaging

    GAR Labs

    Paklab

    Coverpla Inc.

    JP Packaging LLC.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    Deco That Tells a Brand’s Story

    Insights on decorating trends for packaging -- and suppliers discuss the latest tools, materials, and techniques available to help execute a designer's vision.

    Deco That Tells a Brand’s Story
    Slideshow: Decorating Packaging
    Deco That Tells a Brand’s Story
    Myro’s deodorant and refill pods, in cartons decorated to visually 'convey' each scent.
    Deco That Tells a Brand’s Story
    Monvera decorates Reverie hair care’s glass bottles.
    Deco That Tells a Brand’s Story
    ICS used soft matte and frosted finishes to give ILIA's serums and illuminators a natural look.
    Deco That Tells a Brand’s Story
    Virospack’s metallized push-button droppers with injected rings—paired with a tubular glass bottle painted green with white screen-printing; and a screen-printed glass bottle decorated with transparent pink.
    Deco That Tells a Brand’s Story
    Neenah's Hemp Fiber Papers include Desert Storm, Deep Black, and more.
    Deco That Tells a Brand’s Story
    Decorating a carton made from Neenah's new Hemp Fiber paper, for maximum impact on shelf -- or on social media.
    Deco That Tells a Brand’s Story
    Packaging that features Harmony Paper Company’s EcoShine rainbow holographic and Diamond Print glitter.
    Deco That Tells a Brand’s Story
    A laminated foil-like shine, printed by GTO on its new patent-pending machine.
    Deco That Tells a Brand’s Story
    Takemoto’s matte and frost looks for plastic bottles.
    Deco That Tells a Brand’s Story
    Kaufman Container has invested in its decorating capabilities for plastic packaging.
    Deco That Tells a Brand’s Story
    Tubes decorated by Kurz Transfer Products featuring its new Indirect Digital Decorating Process
    Deco That Tells a Brand’s Story
    Decorative designs from Wizard Labels
    Related CONTENT
    • Aura Introduces Customizable Hair Care
    • Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery
    • Top Beauty Brands in the World—And Most Loved Fragrances
    • A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    • Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    Marie Redding, Senior Editor12.10.19

    Packaging's role is to convey a beauty brand's message. Different types of decoration and decorative effects can elevate a package and tell a brand's story. Design is the tool that marketers and designers use to accomplish this task—while working with suppliers to execute their vision. 

    Suppliers offer brands a multitude of ways to decorate all types of packaging—including glass, plastic, and paperboard. An innovative decorative technique can help elevate a package and influence the user's experience with the product. 

    Bottles, tubes, and jars can be silk-screened, hot-stamped, and metalized. Lacquering and spray-painting techniques can make glass bottles look sleek and beautiful. Statement-making decorations might feature specialized inks and coatings for plastic tubes, paperboard cartons—and more.

    Color Trends

    When a brand discusses decoration with a packaging supplier, color trends are often an influencing factor. Beauty brands most often stick to its signature color, experts say—except for limited edition launches, which often feature trendy looks.

    Pantone will announce its Color of the Year 2020 in December (Update: It is Classic Blue), and trend forecasters predict that coastal-inspired hues are likely to be popular in beauty, fashion and home furnishings.

    Corals and popular pinks might soon be replaced by sea-inspired blues and greens. “Blues will take center stage…browns are inspired by dried seaweed and driftwood. We can also expect to see “sand-like whites” and cool green hues,” reveals Laurie Pressman, vice president, Pantone Color Institute.

    Pantone’s Spring/Summer 2020 New York Fashion Week Color Palette includes several blues and greens—Classic Blue, Biscay Green, Faded Denim, Chive, Mosaic Blue, plus a purple, Grape Compote. The lineup also includes warmer hues—Flame Scarlet, Saffron, Orange Peel, Sunlight, Coral Pink, and Cinnamon Stick.

    “Combining our desire for stability, creativity, and more spontaneous design approaches, the color palette for Spring 2020 infuses heritage and tradition with a colorful youthful update that creates strong multi-colored combinations as well as energizing and optimistic pairings,” explains Leatrice Eisemann, executive director, Pantone Color Institute.

    Color can be used in combination with various types of finishes—or a clear finish can provide a tactile element. Different finishes can also change the appearance of a color, when used over ink. “Our most popular decoration processes this year have been matte and soft touch finishes, as well as clear, frosted and tinted finishes—plus, reverse-out shade identification finishes,” says Eleanor Bunting, International Cosmetic Suppliers (ICS).

    Anthony Grinnell, CEO, Harmony Paper Company, says he hasn’t seen beauty brands gravitate toward a particular color palette or finish this year. “Brands seem to be maintaining their ‘look’ for the most part, but there is a push for more eco-friendly materials and that has forced somewhat of a retraction from ‘shiny’ packaging—and this is why our EcoShine product line is a game-changer,” he says. (More on this below.)

    Popular Decorations

    GTO Pad & Screen Printing Machines, a supplier of printing machinery (described in more detail below), has a department of inks in both its Italy and U.S. facilities, to assist its customers with matching Pantone colors or creating custom ones, and ensuring consistency.

    “We receive requests for a variety of different types of decorations, but we are doing more plain printing than anything else—often paired with a single laminated effect,” says Martina Gasparella Rosetti, the company’s marketing director.

    Alpha Packaging’s container decorating division, Technigraph Corporation, has seen a significant increase in the number of beauty brands interested in spray-frosting bottles and jars. (More about its Eco-Frost process is below.)

    “Raised inks are also often used as an innovative way to cost-effectively change the look and feel of a plastic bottle,” says Marny Bielefeldt, vice president of marketing, Alpha Packaging. “It gives an embossed effect,” she adds. “The inks can be metallic, to create a high-end effect at a fraction of the cost of custom embossing,” she adds.

    The team at Takemoto says requests are coming in for matte spray-coated looks, and the supplier offers an alternative. “Our new molded frost-look finishes give plastic bottles and jars a high-end look,” says Atsko Fukada, senior director, Takemoto. 

    'Clean' Beauty Influences Design Trends 

    The 'clean' beauty trend is influencing design. As consumers gravitate toward more natural and organic cosmetic products, packaging is taking on a more natural look, suppliers say.

    “Last year, glossy colorful packaging was still at play with the continued popularity of Millennial Pink. This year, we have seen a major shift in finishes to more matte and earthy textures,” says ICS’ Bunting.

    “Nudes have been the color of choice, ranging from creamy, chocolatey hues to sandy, rosy tones," she continues. "Clear, transparent packaging has been a leading decorative look for both plastic and glass. “Transparent shades and textures make consumers feel their packaging is more sustainable and trustworthy, while also remaining playful, youthful and tactile,” Bunting explains.

    One way for a beauty brand to convey a ‘clean and natural’ image is to use soft, frosted bottles with earthy, organic colors advises Bunting. ICS recently worked with ILIA Beauty to develop the packaging for its True Skin Radiant Priming Serum and Liquid Light Serum Highlighter.

    “The brand’s packaging features finishes that are the perfect example of the ‘clean beauty’ trend,” says Bunting. “ILIA’s decoration style is natural and organic. The priming serum’s bottle has a soft matte cream-colored finish. The highlighter features an earthy mink-colored pearlized pump and cap, paired with a clear frosted bottle,” she adds.

    Myro's Cartons Tell a Story

    Myro, a new natural deodorant brand, designed its cartons to tell a 'story' -- and convey each fragrance in its collection. 

    Myro designed an innovative refillable deodorant case, which is plastic and comes in different colors. Refillable scented pod refills are sold separately. The refills come in cartons, decorated with a design that truly elevates the brand. 

    Yael Eisele, Myro’s creative director, and partner at Deerfield, a boutique agency in Brooklyn, explains, “We approached the narrative around each scent in a way that’s more typical of fine fragrance, crafting stories that people can make emotional connections to online—a format that clearly doesn’t allow for smelling product."

    Eiselecontinues, "The pod boxes rely more on visuals than romance copy to tell our scent stories. Mood-inspiring snapshots on each package support the scent names.”

    The cartons are printed using a 4-color-process on FSC-Certified board. “The printing is complemented with our Myro Green PMS color—a ‘happy bright’ only Pantone can achieve, and a deboss/spot varnish for emphasis, used sparingly. That detail is a splurge that takes our refill boxes from a nice box to something more candy-like,” Eisele explains.

    Myro's collection is shown in the slideshow above. It includes Cabin No 5, in a green case and an image of a forest printed on the carton. The scent includes vetiver, patchouli, and geranium. Solar Flare is an orange case -- with a picture of 'dreamy' clouds.  

    Neenah's Hemp Fiber Papers

    No matter how a carton will be decorated, a decoration will often look different depending on the type of board and inks that are chosen. Certain types of board will also help tell a brand’s eco-friendly story.

    Neenah recently introduced new Hemp Fiber Papers into its premium folding board portfolio. The supplier offers a range of stocked options, custom capabilities, and PCW content ranging from 30% to 100%, all of which are FSC Certified.

    “These premium packaging papers are engineered to provide best in class printing results while allowing our customers to design as sustainably as possible while not forgoing luxury,” said Michelle Turner, brand manager, Neenah.

    Decorating a Dropper Pack

    Since sustainability is a part of nearly every brand’s discussion, many brands are choosing glass bottles and jars, especially Indie skincare brands. Suppliers offer a variety of decorating options for glass.

    Virospack offers its metallized push-button droppers with injected central rings in different colors, paired with glass bottles decorated in various ways. Virospack decorates glass using a spray-painting process, in a range of opaque and translucent colors with shiny or matte finishes. “Our electrostatic paint facility is used for this purpose,” says Rosa Porras Mansilla, marketing communications manager, Virospack. “Our process, and water-based inks, comply with paint-industry regulations while respecting the environment,” Porros adds.

    Virospack recently incorporated an aerographic spray-painting line into its facility. “This allows us to produce any special effect on glass and plastic—from color gradients to pearly finishes, using two or three coats with conventional or UV curing,” Porros explains. She continues, “The development of plasma treatments allows us to offer a greater offer of packaging decoration and metallic colored finishes to our customers, while operating in a more sustainable way.”

    Decorating Glass

    Monvera Glass Décor is another supplier that decorates glass, and its specialty is screen printing on glass bottles. “Screen-printed labels are an upscale alternative to paper and adhesive labels, for a high-end look. And design options are available that are not always easy to achieve with pressure sensitive and paper labels, such as a 360-degree full wrap,” says Caitriona An-derson, the company’s vice president.

    Another advantage, according to Anderson, is that Monvera’s screen-printed labels won’t rub off. “If the label is printed with ceramic inks, it is extremely durable, and won’t wear off over time,” she says. “This is a critical issue for beauty brands. It is all too common to see the text including usage instructions and ingredients rub off a package over the normal course of usage. The label and text must be able to withstand handling and product spills,” explains Anderson.

    Monvera’s ceramic printing process includes a pass through its lehr oven, where the glass bottle or jar is fired at 1,100 degrees Fahrenheit. This causes the inks to fuse with the glass, enhancing durability. “It also provides the added benefit of sterilizing the glass,” says Anderson.

    “The packages are packed directly from the oven. Precious metal and gold inks can be used alongside ceramic inks,” she says, adding, “There is real gold in these inks, so they are more expensive, but perfect for a luxury brand.”

    Monerva decorated Reverie hair care's glass bottles, shown above, using this process. 

    The Right Machinery To Execute a Design

    Decorating a package requires using the right type of machinery for the job and, in addition to decorating ability, the equipment a brand or supplier uses also affects lead time and budgets.

    Kaufman Container has a new decorating machine, and the company says it is “drastically changing the game for beauty brands.” “Our new automatic machine can handle very tight registration and is capable of 5 color screen print and 1 color hot stamp in-line,” says Richard Szoradi, vice president of operations, Kaufman Container. “I challenge our customers to design complex artwork, because I am confident in its printing capabilities,” he says.

    Kaufman Container says it offers low tooling costs, short lead times, and low minimum order quantities for its brand partners. The supplier says hot-stamping is popular, with silver or gold foil, and due to its new decorating capabilities, some of its customers are adding this element to existing designs.

    Tapematic offers its customers, who are typically decorators, its PST Line. “It is able to provide different types of finishes and decorating solutions, without the need for dedicated equipment. It can process both aluminum and plastic closures,” says Tony Denning, the company’s president.

    In addition, Tapematic’s PST Line offers eco-friendly benefits. “It is the most eco-friendly for coating and metallization processes, as it can use up to 100% solid coatings, which means virtually zero VOCs are generated. Additionally, the power consumption of the line is the most economical in the industry,” explains Denning. “With our Spray-On-Demand paint technology, the savings in paint alone are enormous. Also, as the system is in-line, the rejects and waste are reduced to a minimum,” he adds. 

    GTO Pad & Screen Printing Machines has a new patent-pending machine with the capability to print a decoration that looks like hot-stamping, without using a traditional hot-foil printing pro-cess. Valter Scolaro, the company’s co-founder and R&D manager, developed the machine with the help of GTP’s engineering team.

    “The main difference is the durability of the print,” explains GTO’s Rosetti. “It allows for the foil shine to be printed even on irregular surfaces, whereas traditional hot foil printing allows only for round or flat surface printing. This was created specifically because of the need of some of our clients to have durable foil-like shine and versatility of application,” she says.

    GTO’s customers use its versatile machinery to decorate all types of packaging, from glass perfume bottles to wood makeup brushes and plastic tubes. The supplier’s capabilities include decorating with up to 6 colors, and laminated (foil) printing on any type of material.

    “Our multiple color pad printers are capable of printing on all shapes with a 90-degree angle, front and back. “They print in multiple colors, all in one step and without the mess of inks,” adds Rosetti.

    Many of GTO’s customers are cosmetic manufacturers, as well as packaging companies that provide brands with turnkey solutions, which include in-house printing services.

    Shine, Glitter, Frosts & Inks That Are Recyclable

    Sometimes “shiny” packaging implies the opposite of “green,” but that’s not always the case.

    Harmony Paper offers eco-friendly, recyclable options that feature shine and glitter. Harmony Paper’s Grinnell explains, “The vast majority of today’s decorative packaging contains plastic, which means the end product is not recyclable. Silver metallized PET is often used with paperboard, and it is just one example. Due to this—and the lack of alternatives—there are misconceptions, and the false perception that decorative, attention-grabbing packaging and eco-friendliness cannot coincide. But there are plastic-free options available, and they won’t break the bank.”

    Harmony Paper has been developing alternative materials for eco-friendly packaging for two years. “Our new EcoShine line of plastic-free metallized and holographic papers not only eliminates plastic in the final product, but also does not use any plastics during manufacturing,” says Grinnell. He continues, “Unlike metal-transfer and zero-gauge options that use plastic in the manufacturing, EcoShine is completely plastic-free from start to finish—and its aesthetics are virtually indistinguishable from plastic counterparts.”

    Harmony Paper has also created the first-ever 100% non-shedding glitter paper, and it is the first glitter paper that is recyclable. “It has almost 90% re-pulpability,” says Grinnell. “By using water-based glues and patented processes, Diamond Print Glitter doesn’t release glitter into the environment and allows extremely high-pulp recovery rates,” he explains.

    ICS offers eco-friendly decorating options as well. “The sustainability trend continues to expand into all aspects of packaging, and decorating processes cannot be ignored,” says Bunting.

    ICS offers eco-friendly based inks that don’t contain VOCs. Plus, the supplier offers its exclusive 100% Biodegradable Packaging. “It is a versatile, sustainable, natural plant-derived material sustainably grown, which we decorate using eco-friendly techniques that include printing with embossing and debossing effects,” says Bunting.

    Technigraph Corp., a division of Alpha, also offers a “green” decorating option—Eco-Frost, its trademarked, environmentally-friendly UV spray frost. “It is often applied as the first step of the container decorating process. Plastic containers are conveyed down a line past a series of nozzles, where the frost is sprayed directly onto the bottle or jar, which evenly rotates as it passes the nozzles. Round bottles, as well as oblong and oval bottles, can be decorated using this process,” explains Bielefeldt. “Once the bottles have been spray-frosted, they can then be screen-printed or labeled for a dramatic decorative effect. This process provides the high-end look of etched glass without the costs of transportation and breakage,” she adds.

    Technigraph’s screen-printed and spray-frosted bottles are easier to recycle than bottles that are decorated with pressure-sensitive labels or shrink sleeves, according to Bielefeldt. “The use of direct screen-printing also eliminates the materials and scrap associated with PS labels, which can often add as much as 1 gram of material to every bottle, once it is labeled or sleeved,” she says.

    Decorating Plastic

    Another supplier, Kurz Transfer Products, offers a new type of decorating process called IDD—Indirect Digital Decoration. “It gives plastic tubes and jars an irresistible eye-catching look,” says Allan Quimby, the company’s marketing manager.

    Kurz developed the technology with its subsidiary ISIMAT. The decorating process gives plastic packaging a glittering or multi-color effect with intense color, combining foil decoration with digital printing, to decorate in one step.

    “It offers brands a multitude of color options, as well as custom colors and metallizing capabilities," says Quimby. "Tubes and jars can then be finished in a single pass with metallized motifs, and then coated or printed with several colors. The technology is ideal for seasonal or promotional items, which can be implemented individually and economically, since the deco is easily changed,” he explains.

    Kurz also offers new holographic foils that provide superior chemical resistance without overcoating.

    In terms of being “green,” Kurz says that foil and/or heat transfer decoration is a “dry decoration” process, which eliminates many harmful chemicals and processes from the manufacturing environment. In addition, its IDD technology can provide shorter runs, which reduces waste. Kurz products are also recyclable in both the plastic and paper spaces.

    “In plastics, we can go through the regrind or reclaiming processes and they can be reused," says Quimby. "This cannot be done with painted or coated products today," he explains. "In the paper space, our products will break down in the pulp process. This cannot be easily achieved with other laminate films and boards," he adds. 

    The Future of Deco is 'Green'

    Anomatic, a supplier known for its decorating expertise, especially in metallization, anodizing, and color-matching, says its team has many new eco-friendly decorating processes in development.

    “Sustainable packaging is top of mind for consumers and brands alike, and, as a packaging supplier, it’s something that we are laser-focused on. One of our newest innovations in development is lacquering plastic with a UV water-based system,” says Didier Teillard, technical director, Plastic Coating & Decorating, Anomatic. “This revolutionary process addresses the conversations and needs that every packaging provider is having with its customers—a need to be more eco-friendly,” he adds.

    Anomatic currently uses high solid paint formulas to dramatically reduce VOCs. “Our ultimate goal is to transition this new process into our metallizing process,” says Teillard, adding, “Once our trials are complete, we’ll be able to do virtually everything we can do with the traditional thermal technology, including glitter, gradients, and more. It’s another step in the right direction for our customers, their customers and the planet.”

    Well-Designed Labels Make a Difference

    In the competitive beauty and personal care market, the look and feel of a product in a shopper’s hands and before their eyes can make or break a sale. Labels are often a customer’s initial introduction to a brand with the ability to tell a story while conveying brand identity all at once.

    Steve Smith, president and founder at Wizard Labels, a specialist in e-commerce and a supplier of digitally-printed custom product labels for a variety of markets, including beauty and personal care products, stresses how product labeling is critical to a beauty brand’s success.

    “A well-designed product label does a number of things. First, it informs the prospective customer about what your product is and how it benefits them,” he says. On a crowded shelf, labels can also attract attention away from competitive products. He says an eye-catching beauty label will always fare better than a drab uninteresting one.

    “Another important thing to keep in mind is that a professionally designed label will usually just look better than something amateurish,” Smith says. “After all, poor design is a visual distraction and only encourages viewers to focus on the wrong things.”

    Finally, a product label design frequently needs to include regulatory information in order to meet legal requirements, which may be a critical component of certain end-use segments of the beauty market.
    Related Searches
    • degree
    • personal care
    • cartons
    • virospack
    Suggested For You
    Aura Introduces Customizable Hair Care Aura Introduces Customizable Hair Care
    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery
    Top Beauty Brands in the World—And Most Loved Fragrances Top Beauty Brands in the World—And Most Loved Fragrances
    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    Keys Soulcare Unveils Six New Products Keys Soulcare Unveils Six New Products
    TFF Names 2021 Notables TFF Names 2021 Notables
    The Biggest Deals & Acquisitions of 2020 The Biggest Deals & Acquisitions of 2020
    The Perfumed Plume Awards Open Submissions The Perfumed Plume Awards Open Submissions
    Weekly Recap: Dolly Parton Weekly Recap: Dolly Parton's Upcoming Fragrance, Estée Lauder's Expansion & More
    Dolly Parton is Building a Fragrance Brand — And We Can Dolly Parton is Building a Fragrance Brand — And We Can't Wait
    What Will 2021 Hold for the Beauty Industry? What Will 2021 Hold for the Beauty Industry?
    Italian Beauty Platform Mozzafiato Debuts Online Italian Beauty Platform Mozzafiato Debuts Online
    Weekly Recap: Gogo Beauty, Smart Reusable Lipsticks & More Weekly Recap: Gogo Beauty, Smart Reusable Lipsticks & More
    WWP Beauty Enters Licensing Agreement with Scentinvent Technologies WWP Beauty Enters Licensing Agreement with Scentinvent Technologies

    Related Features

    • Anti-Counterfeit | Cosmetics | Decorative Effects | Package Development | Printing/Decorating | Sustainable Pkg/Practices
      Packaging Decorated to Make a Lasting Impression

      Packaging Decorated to Make a Lasting Impression

      Decorating techniques transform packaging, ensuring that bottles, jars and boxes for makeup, skin care and fragrances ‘pop’—both on shelf and online.
      Marie Redding, Senior Editor 11.30.20

    • Cartons/Boxes | Cosmetics | Eco-friendly | Fragrances | Skin Care/Sun Care | Stock Pkg
      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Packaging innovations focus on sustainable materials, small sizes, and hygienic solutions—as well as visual aesthetics and engineering feats.
      Jamie Matusow, Editor-in-Chief 11.30.20

    • Fragrances | Skin Care/Sun Care | Turnkey
      Turnkey’s Benefits Shine, Especially During Covid

      Turnkey’s Benefits Shine, Especially During Covid

      Turnkey service suppliers are ramping up innovation and production to capture business and dependably deliver on-time services in a Covid-stunted global market.
      Joanna Cosgrove, Contributing Editor 11.30.20


    • Cosmetics | Low MOQs | Skin Care/Sun Care | Stock Pkg
      Packaging Solutions In Small Quantities

      Packaging Solutions In Small Quantities

      Low minimum order quantity (MOQ) packaging fits the bill for cost-conscious Indie brands and global brands with limited specialty launches.
      Joanna Cosgrove, Contributing Editor 11.04.20

    • Airless | Applicators | Bottles/Jars | Skin Care/Sun Care | Tubes
      Zooming In On Skin Care

      Zooming In On Skin Care

      Skin care—and self-care—are on the rise, as packaging suppliers must meet increasing requests by beauty brands to satisfy new pandemic-related market demands.
      Marie Redding, Senior Editor 11.04.20

    • Skin Care/Sun Care
      CBD Beauty: Packaging and Promises

      CBD Beauty: Packaging and Promises

      Standing out from competitors is tough. Discover how you can safely market products with packaging that makes sure your first impression is a great one.
      By Jennifer Whetzel, Founder, Ladyjane Branding 11.02.20


    • Skin Care/Sun Care
      CBD Beauty & Personal Care Update: Here. There. Everywhere.

      CBD Beauty & Personal Care Update: Here. There. Everywhere.

      CBD continues to make its way into more formulations across the beauty and personal care market.
      Melissa Meisel & Christine Esposito, HAPPI Magazine 11.02.20

    • Bottles/Jars | Cartons/Boxes | Cosmetics | Eco-friendly | Made in USA | Skin Care/Sun Care | Tubes
      Covid Boosts USA/Canada Cosmetics Packaging Production

      Covid Boosts USA/Canada Cosmetics Packaging Production

      Insights from leading domestic suppliers -- and what the future of beauty packaging may hold.
      Jamie Matusow, Editor-in-Chief 08.31.20

    • Airless | Bottles/Jars | Cosmetics | Droppers | Stock Pkg | Tubes
      Stock Packaging with Style

      Stock Packaging with Style

      Beauty brands of all sizes are reaping the benefits of stock packaging—and creating custom looks on time and under budget.
      Marie Redding, Senior Editor 07.24.20


    • Airless | Applicators | Bottles/Jars | Caps/Closures | Compacts | Cosmetics | Eco-friendly | Eco-friendly | Paper/Board | PCR | Plastics | Skin Care/Sun Care | Stock Pkg | Tubes
      LA Show Review: Talk Centers on Sustainability and CBD

      LA Show Review: Talk Centers on Sustainability and CBD

      Suppliers talk reusable, recyclable, and refillable -- with an emphasis on making things easy for the consumer.
      Jamie Matusow, Editor-in-Chief 05.01.20

    • Caps/Closures | Cosmetics | Decorative Effects | Fragrances | Labels | Lipstick packages | Metal | Package Development | Paper | Printing/Decorating
      Sleek & Chic, Metals Shine with an Enduring Appeal

      Sleek & Chic, Metals Shine with an Enduring Appeal

      Suppliers offer brands innovative ways to use metals and metallics to create luxurious packaging for makeup—and more.
      Marie Redding, Senior Editor 05.01.20

    • Applicators | Cartons/Boxes | Compacts | Cosmetics | Printing | Turnkey
      Packaging in the Fast Lane

      Packaging in the Fast Lane

      Beauty and personal care packaging providers are delivering a variety of at-the-ready products and services to expedite a brand’s path to market.
      Joanna Cosgrove, Contributing Editor 05.01.20


    • Package Development | Skin Care/Sun Care
      Packaging That Differentiates CBD Brands

      Packaging That Differentiates CBD Brands

      Products formulated with CBD are experiencing a real moment in the beauty and personal care sector.
      By Joanna Cosgrove, Contributing Editor 04.03.20

    • Bath/Body | Dispensers | Droppers | Hair Care | Injection Molding | Package Development | Personal Care | Plastics | Pumps | Skin Care/Sun Care | Tubes
      Dispensers  Adapt to Meet Changing Demands

      Dispensers Adapt to Meet Changing Demands

      Similar to pumps, dropper vials and airless options, dispensers are evolving to deliver improved efficiencies and eco-friendliness.
      Joanna Cosgrove, Contributing Editor 03.04.20

    • Bath/Body | Bottles/Jars | Decorative Effects | Design Capabilities | Digital Printing | Fragrances | Glass | Metal | Package Development | Plastics | Printing/Decorating | Tubes
      Digital &  3D Printing Inspire  New Designs

      Digital & 3D Printing Inspire New Designs

      Advances in digital technologies are inspiring suppliers and designers, paving the way for innovation—and enabling brands to create more personalized packaging.
      Marie Redding, Senior Editor 03.04.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Estée Lauder Companies Updates Supply Chain Leadership
    • Weekly Recap: JLo Beauty Launches, Unilever Partners With Alibaba, Estée Lauder Appoints SVP & More
    • Why Major CPGs Are Acquiring Black-Owned Beauty Brands
    Breaking News
    • The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail
    • Aura Introduces Customizable Hair Care
    • Corpack Creates Custom Packaging for Marlies Möller Hair Care Line
    • Fitglow Beauty Wins Makeup Category at Annual Dirty Thinker’s Choice Awards
    • e.l.f. Cosmetics Unveils Mint Melt Collection
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men
    MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease
    Kerry Launches Web-Based Tool for Plant-Based Formulation Challenges
    Coatings World

    Latest Breaking News From Coatings World

    Keyland Polymer UV Powder, LLC Launches UVMax Defender
    Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season
    Vink Chemicals Offers parmetol PSG
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Butterfly Network Appoints New Leader
    BD Names Chairman of Board
    Interplex Acquires OCP Group
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Adare Pharma Solutions Opens New Small-Scale Lab
    Stevanato Group Launches After-sales Service Offering
    X-Chem Acquires IntelliSyn and AviSyn
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail
    Aura Introduces Customizable Hair Care
    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line
    Happi

    Latest Breaking News From Happi

    Nice-Pak Receives EPA Approval for Disinfectant Wipes
    FDA Takes Major Action on Hand Sanitizers from Mexico
    Symrise Shares 2020 Sales Figures
    Ink World

    Latest Breaking News From Ink World

    Epson Partner Creates Label Applicators for Pharmaceutical Products
    Smurfit Kappa Sets New Sustainability Targets with Better Planet 2050
    Paragon Expands Direct Mail Capabilities with Ricoh Pro VC70000
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Great Lakes Label debuts new website
    Epson partner creates label applicators for pharmaceutical products
    ACTEGA removes chemicals from laminating adhesives
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    American Made Production Equipment for Mask Manufacturers
    Kimberly-Clark Releases Q4, Full Year Results
    Freudenberg to Establish Apparel Interlining Competence Centers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Spinal Elements' Lucent XP-Curved Expandable TLIF Gains FDA Nod
    FDA OKs OrthoSpin's 2nd Gen Robotic, Digital External Fixation System
    Nextremity Solutions Enters Supply Agreement with Fort Wayne Metals
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    North American Semiconductor Equipment Industry Posts December 2020 Billings
    First Solar Signs Definitive Agreement to Sell US Development Platform to Leeward
    PRINTING United Alliance Announces TAGA Presents Virtual Event

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login