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    Features

    Baralan: A Strategy That’s on the Offensive!

    Baralan Group achieved €45 million in sales this year - Roland Baranes, CEO, tells us more.

    Baralan:  A Strategy That’s on the Offensive!
    Baralan (L-R): Caroline Baranes, Maurizio Ficcadenti, Roland Baranes
    Jean-Yves Bourgeois, European Correspondent12.12.18

    Roland Baranes, CEO of the Baralan Group, is a rather discreet man. Probably a quality to run this Italian company created in 1962, which has gradually and consistently risen as one of the world leaders in the design and production of a comprehensive range of glass and plastic bottles and jars with all their accessories, as well as a source of plastic containers for the beauty market serving the segments of skincare, perfume and makeup, with nail polish, which represents an important share of the company’s activity.

    The Group, which achieved €45 million in sales this year, intends to take advantage of its assets to accentuate its offensive strategy in all other areas of beauty.

    CEO Roland Baranes tells us more.

    Jean-Yves Bourgeois: You are not just a designer and distributor of packaging for the Beauty sector, you are also a producer.

    Roland Baranes: Absolutely! What people often don’t know about us is that we have a plastic injection unit, Labor Plast, t

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