• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Unilever and Alibaba Group Join Forces

    Redken Unveils Acidic Bonding Concentrate Range

    Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More

    Neenah to Host Packaging Webinar for Printers

    W.S. Badger is Named a ‘150 Top Impact Company’
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Unilever and Alibaba Group Join Forces

    Redken Unveils Acidic Bonding Concentrate Range

    Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More

    Neenah to Host Packaging Webinar for Printers

    W.S. Badger is Named a ‘150 Top Impact Company’
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    HCP Presents 2021 Trends — & More

    These Beauty Brands Are Conserving Water

    Beauty Brand Execs Speak on the Challenges of Water Usage
    Top 20 Companies
    L’Oréal

    P&G

    Revlon

    LVMH

    Amway
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    International Cosmetic Suppliers Ltd.

    Coverpla Inc.

    JP Packaging LLC.

    Albéa

    Paklab
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    Baralan: A Strategy That’s on the Offensive!

    Baralan Group achieved €45 million in sales this year - Roland Baranes, CEO, tells us more.

    Baralan:  A Strategy That’s on the Offensive!
    Baralan (L-R): Caroline Baranes, Maurizio Ficcadenti, Roland Baranes
    Related CONTENT
    • Gotha Cosmetics—in Working Order!
    • Beauty: The Italian Industry at the Forefront
    • Tecnocosmesi Meets the Challenge in North America
    • Cosmoprof Bologna: Changes in Perspective
    • ArtCosmetics: At a Turning Point!
    Jean-Yves Bourgeois, European Correspondent12.12.18

    Roland Baranes, CEO of the Baralan Group, is a rather discreet man. Probably a quality to run this Italian company created in 1962, which has gradually and consistently risen as one of the world leaders in the design and production of a comprehensive range of glass and plastic bottles and jars with all their accessories, as well as a source of plastic containers for the beauty market serving the segments of skincare, perfume and makeup, with nail polish, which represents an important share of the company’s activity.

    The Group, which achieved €45 million in sales this year, intends to take advantage of its assets to accentuate its offensive strategy in all other areas of beauty.

    CEO Roland Baranes tells us more.

    Jean-Yves Bourgeois: You are not just a designer and distributor of packaging for the Beauty sector, you are also a producer.

    Roland Baranes: Absolutely! What people often don’t know about us is that we have a plastic injection unit, Labor Plast, that makes closures, plastic containers, and a finishing unit, Gloss Tech. Furthermore, all our products are designed and made by our creative teams and the molds belong to us. Our engineers manage all stages from development to production including quality control performed on each site.

    We are specialized in small and medium quantities and thanks to our high availability, we stand as the perfect support for start-ups, but also as an important financial and logistics support for our customers. We fully rely on our versatility and adaptability. We have a comprehensive range of standard items, which doesn’t mean we don’t also offer customized products.

    Apart from nail polish, our offer also encompasses the skincare, color cosmetic and perfume sectors, thanks to our extensive range of standard products. We regularly invest to enrich and diversify this range. All glass or plastic made products can be personalized with the most sophisticated decoration techniques.

    One of our strengths is the availability of products in our warehouses located in different parts of the world. However, we are also intensifying our investments and capabilities to develop exclusive projects, often combined with existing standard products to help our customers with the investment in sustainability.

    Collaboration, passion, quality, efficiency and innovation are our watchwords with clear objectives: on the one hand, offer the market a range of high-quality products in line with environmental and social concerns, and on the other, establish lasting partnerships with both our customers and our own supply channels and finally, create favorable working conditions for and with all our employees.

    Bourgeois: What is your insight for the coming years?

    Baranes: We must clearly increase our foothold in all segments of Beauty packaging and thus re-balance our markets in order to rely less on nail polish which, as everyone knows, is a “roller coaster” market. And our assets are many. As you know we also have operations in other countries and distribute our products in more than 60 countries. Physically present in the United States since 1980 (New York, California and Florida), we have even opened our company in Shanghai in 2011 recently enhanced with its own warehouse. This international presence is very important because nothing will replace a face to face and direct contact with our customers to serve and support them.

    We take our commitments to the beauty packaging market very seriously and invest our resources in order to be as close as possible to our customers. A strong presence on various trade shows throughout the world also allows us to capture an increasingly important audience. Another advantage is to have our own production tools dedicated to plastic injection and decoration of which I have mentioned before.

    Founded in 1977, Labor Plast is a unit of the Group equipped with state-of-the-art injection molding technologies that ensures the supply of most of our plastic components. Bi-injection and finishing operations are also performed there. As for Gloss Tech, also a Group company, it specializes in the varnishing of glass and plastic components as well as metallization.

    Bourgeois: So your activities are not all centered on nail polish!

    Baranes: We also focus a lot on the niche areas of skincare, perfume, essential oils, makeup and roll-ons. As a matter of fact, we have long been the champions of full service in packaging in all these areas. We can supply quantities ranging from 5,000 pieces to “our highest producible quantities.” Almost 40% of our turnover is invested in readily available products stored in Italy, the United States and China. And our assets are hinged on strong concepts like innovation, design and uniqueness, but also on style, passion and, above all, quality.
    Related Searches
    • Bottles
    • packaging market
    • www.beautypackaging.com
    • innovation
    Suggested For You
    Gotha Cosmetics—in Working Order! Gotha Cosmetics—in Working Order!
    Beauty: The Italian Industry at the Forefront Beauty: The Italian Industry at the Forefront
    Tecnocosmesi Meets the Challenge in North America Tecnocosmesi Meets the Challenge in North America
    Cosmoprof Bologna: Changes in Perspective Cosmoprof Bologna: Changes in Perspective
    ArtCosmetics: At a Turning Point! ArtCosmetics: At a Turning Point!
    Mktg Industry, 360° Full Service, with Italian Know-How Mktg Industry, 360° Full Service, with Italian Know-How
    Skincare Is Booming with New Brands Skincare Is Booming with New Brands
    Low MOQ Packaging for Indie Brands Low MOQ Packaging for Indie Brands
    Jamie Matusow Talks with Jean-Yves Bourgeois Jamie Matusow Talks with Jean-Yves Bourgeois
    Theorie Sage Hair Care Launches in Canada Theorie Sage Hair Care Launches in Canada
    Exclusive Interview: Cosmoprof Hong Kong Preview Exclusive Interview: Cosmoprof Hong Kong Preview
    Geka Invests in Brush Manufacturing and Full Service Geka Invests in Brush Manufacturing and Full Service
    Subcontracting... the Great Upheaval Subcontracting... the Great Upheaval
    The Real Stimulus of Innovation The Real Stimulus of Innovation
    Jean-Yves Bourgeois Named Beauty Packaging’s European Correspondent Jean-Yves Bourgeois Named Beauty Packaging’s European Correspondent

    Related Features

    • Bath/Body | Dispensers | Droppers | Hair Care | Injection Molding | Package Development | Personal Care | Plastics | Pumps | Skin Care/Sun Care | Tubes
      Dispensers  Adapt to Meet Changing Demands

      Dispensers Adapt to Meet Changing Demands

      Similar to pumps, dropper vials and airless options, dispensers are evolving to deliver improved efficiencies and eco-friendliness.
      Joanna Cosgrove, Contributing Editor 03.04.20

    • Contract Services | Cosmetics | Eco-friendly | Eco-friendly | Personal Care | Skin Care/Sun Care | Sustainable Pkg/Practices
      Polo della Cosmesi:  Dynamic Beauty Collaborations on  a National and International Scale

      Polo della Cosmesi: Dynamic Beauty Collaborations on a National and International Scale

      ...
      Joanna Cosgrove, Contributing Editor 12.12.19

    • Cosmetics | Fragrances | Nails | Personal Care | Skin Care/Sun Care
      Cosmoprof Worldwide Bologna: Showcasing B2B Beauty on the Global Stage

      Cosmoprof Worldwide Bologna: Showcasing B2B Beauty on the Global Stage

      ...
      Joanna Cosgrove, Contributing Editor 12.12.19


    • Applicators | Bottles/Jars | Cartons/Boxes | Compacts | Cosmetics | Decorative Effects | Eco-friendly | Eco-friendly | Fragrances | Glass | Lipstick packages | Mascara Containers | Paper/Board | PCR | Personal Care | PET | Printing | Skin Care/Sun Care | Sustainable Pkg/Practices | Tubes | Turnkey
      Prestige and Eco Meet at Luxe Pack Monaco

      Prestige and Eco Meet at Luxe Pack Monaco

      ...
      Jamie Matusow, Editor-in-Chief 12.10.19

    • Bottles/Jars | Caps/Closures | Cartons/Boxes | Cosmetics | Decorative Effects | Design Capabilities | Digital Printing | Fragrances | Machinery | Package Development | Paper | Personal Care | Printing | Printing/Decorating | Skin Care/Sun Care | Sustainable Pkg/Practices | Tubes
      Deco That Tells a Brand’s Story

      Deco That Tells a Brand’s Story

      Insights on decorating trends for packaging -- and suppliers discuss the latest tools, materials, and techniques available to help execute a designer's vision.
      Marie Redding, Senior Editor 12.10.19

    • Cosmetics | Fragrances | Package Development | Personal Care | Turnkey
      The Turnkey Path to Market

      The Turnkey Path to Market

      Contract manufacturing and turnkey service providers give brands the worry-free convenience of one-stop shopping.
      Joanna Cosgrove, Contributing Editor 12.10.19


    • Decorative Effects | Fragrances | Hair Care | Package Development | Personal Care | Skin Care/Sun Care | Sustainable Pkg/Practices | Turnkey
      ADF&PCD Wraps Up in New York

      ADF&PCD Wraps Up in New York

      The show drew more than 2,000 visitors at the Altman Building & Metropolitan Pavilion on September 17-18.
      Marie Redding, Senior Editor 11.01.19

    • Bath/Body | Contract Services | Cosmetics | Decorative Effects | Design Capabilities | Package Development | Personal Care | Skin Care/Sun Care | Turnkey
      Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

      Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

      The 9th NYC edition showed the makeup category remains vibrant with flawless formulations and Instagrammable packaging -- and skincare cleans up.
      Jamie Matusow, Editor-in-Chief 11.01.19

    • Brush Fibers | Cosmetics | Eco-friendly | Health and Beauty | Paper/Board | Personal Care | Plastics | Skin Care/Sun Care
      Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

      Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

      Sustainability, Clean Beauty and Turnkey Services take the lead at the B2B’s first edition of Cosmopack—with consumers driving the behavior.
      Jamie Matusow, Editor-in-Chief 11.01.19


    • Bottles/Jars | Caps/Closures | Cartons/Boxes | Contract Services | Cosmetics | Hair Care | Package Development | Paper/Board | Personal Care | Plastics | Skin Care/Sun Care | Turnkey
      Low MOQs?  No Problem

      Low MOQs? No Problem

      Indie brands face many barriers to market entry -- but these suppliers offer packaging options with low minimum order quantities.
      Joanna Cosgrove, Contributing Editor 11.01.19

    • Bath/Body | Cosmetics | Eco-friendly | Hair Care | Health and Beauty | Paper/Board | Personal Care | Plastics | Skin Care/Sun Care | Wood
      Top 20 Global Beauty Companies

      Top 20 Global Beauty Companies

      New packaging for a more sustainable world.
      Jamie Matusow, Editor-in-Chief, with Joanna Cosgrove, Contributing Editor 11.01.19

    • Brush Fibers | Cosmetics | Decorative Effects | Design Capabilities | Eco-friendly | Fragrances | Glass | Package Development | Paper/Board | Personal Care | Plastics | Printing/Decorating | Skin Care/Sun Care | Sustainable Pkg/Practices | Turnkey
      MakeUp in Paris Marks 10 Colorful Years

      MakeUp in Paris Marks 10 Colorful Years

      It was a 'celebration of color' at this year's show -- as seen in vivid makeup pigments and colorful packaging.
      Marie Redding, Senior Editor 08.30.19


    • Applicators | Brush Fibers | Compacts | Cosmetics | Double Duty | Mascara Containers | Personal Care | Plastics | Tubes
      Doubling Down  on Multi-Functional  Packaging

      Doubling Down on Multi-Functional Packaging

      Packaging configurations that house two or more formulas maximize visual interest and consumer convenience.
      Joanna Cosgrove, Contributing Editor 08.30.19

    • Bottles/Jars | Compacts | Cosmetics | Eco-friendly | Eco-friendly | Fragrances | Glass | Men | PCR | Personal Care | PET | Skin Care/Sun Care | Stock Pkg
      Luxe Pack New York: It’s a Hit at Javits

      Luxe Pack New York: It’s a Hit at Javits

      The 17th NY edition draws thousands of attendees for increased conversation around topics of sustainability, full-service and quick-to-market.
      Jamie Matusow, Editor-in-Chief 07.26.19

    • Bottles/Jars | Caps/Closures | Cosmetics | Eco-friendly | Eco-friendly | Fragrances | PCR | Personal Care | PET | Plastics | Skin Care/Sun Care
      Show-Stopping, Eco-Conscious Toppers

      Show-Stopping, Eco-Conscious Toppers

      Customized lids, caps and closures that are designed to make a statement— and less of an impact on the planet
      Joanna Cosgrove, Contributing Editor 07.26.19

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Dove's Refillable Deodorant Is Made To Last A Lifetime
    • Ranking The Most Influential Beauty Brands Of 2019
    • The Estée Lauder Companies Appoints SVP, New Business Development
    Breaking News
    • Unilever and Alibaba Group Join Forces
    • Redken Unveils Acidic Bonding Concentrate Range
    • Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More
    • Neenah to Host Packaging Webinar for Printers
    • W.S. Badger is Named a ‘150 Top Impact Company’
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    OQ Chemicals Announces Carboxylic Acids Price Increase
    AOC Announces Price Increase
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Apria Healthcare Settles Whistleblower Lawsuit
    OraSure’s OMNIgene·ORAL Device Included in COVID-19 EUA Amendment
    Remote Patient Monitoring Market Set to Surpass $645 Million by 2025
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Valeo Pharma Appoints President, COO
    Metrion, LifeArc Extend Neuroscience Alliance
    Grifols Begins COVID-19 Plasma Treatment Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Unilever and Alibaba Group Join Forces
    Redken Unveils Acidic Bonding Concentrate Range
    Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    Manscaped Expands Further in Europe
    Color Street Gives Back
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Ontex Honored for Mask Production
    TFP Acquires PV3 Technologies
    Shemesh Adds U.S. Headquarters
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OrthoPediatrics Expands Agent Network in Three European Countries
    Studies Show FlareHawk Expandable Cage Delivers Favorable Fusion, Patient Outcomes
    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login