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    Features

    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA

    Beauty industry suppliers ‘double down’ on turnkey services and adaptable packaging formats to meet brands’ needs.

    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Daniela Ciocan, marketing director, CPNA
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Fusion PKG’s Femme High Impact Matte Eyeshadow Palette is a custom paper palette with four velvety and intense matte eyeshadows.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    New paper compacts stood out at Compax, with a range of exquisite decoration from glitter effects to soft-touch.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Cosmopak’s complete turnkey line, called Slay, is a “soup to nuts” solution geared to direct-to-consumer brands.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Easy Powder showed CPNA visitors a number of products based on their method of housing dry formulations—an enclosed “brick” which you break before application.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    The emphasis was on customization at SamHwa Plastics, with, for example, a dual airtight portable ‘on the go’ palette for mix-and-match products.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Flexo printing capabilities were in the spotlight at Berry Global.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    One of Yonwoo/PKG’s latest innovations was the Ice Tube, used to help de-puff and de-emphasize wrinkles.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Pennelli Faro’s in-stock Bold Neutrals Brush Collection can be decorated and finished for a unique look.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Premi Beauty’s 3D deco print technology achieves deco designs that look molded—on plastic and glass.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    South Korea-based Acospack, with offices in NJ, showed what they call Two-Tone Glass, which is actually comprised of two layers of PETG, and 100% recyclable.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Fanso Pty Ltd.’s Magic Gel skincare line features natural ingredients, real flowers and botanicals for products such as fragrance and shower oils.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Takemoto’s bag-in-bottle package looks like a regular bottle.
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Yuan Harng (L-R): Yvonne Chew,Irene Yan,Teddy Huang, Maggie Liu
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Queens Packaging (L-R): Fiona Tian, Simmer Wang, William Chu
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Pennelli Faro: Maurizio Arletti, principal; Sara Zanafredi, CEO
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    APR Packaging (L-R): Bonnie Wang, Mike Cafiero, Ice Lee, John Shen, Jim Keelen
    All Bets Are on ‘Quick-to-Market’ at Cosmoprof NA
    Berry Global (L-R): Vali Braselton, Rebecca Vara, Dan Rardin, Suzie Oakley
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    Jamie Matusow, Editor-in-Chief11.01.18

    At this year’s 11th edition of Cosmoprof NA (CPNA), the popular and massive B2B beauty show most recently held July 28-31 in Las Vegas, there was a noticeable focus on “speed to market” offerings by beauty packaging exhibitors. In this digital age of social influencers, constant newness and overnight blockbuster products, cosmetic brands are under increasing pressure to launch ahead of the competition—and industry suppliers are doubling down with innovative solutions to accommodate urgent customer requests.

    This new market invigoration along with the rising number of small brands—and global icons as well—that want to get in on a possible big beauty payoff played an increased role in this year’s CPNA attendance figures. The packaging arena drew a larger-than-ever number of exhibitors—and visitors—while the finished product and specialty areas overflowed with attendees.

    According to Daniela Ciocan, marketing director, CPNA, “Cosmoprof North America has seen 11 years of consecutive growth with this year surpassing a milestone bringing together over 1,400 exhibiting companies and 40,000 attendees.”

    The packaging sector has also seen equal growth in the exhibit space along with an uptick in the quality of buyers and suppliers participating, said Ciocan. This year, the Discover Pack program attracted new suppliers who were guaranteed face-to-face meetings with key buyers from companies including L’Oréal and The Estée Lauder Companies.” To help recognize package excellence, CPNA, in collaboration with Beauty Packaging magazine, hosted the Beauty Innovation and Design Awards (the winners of the BeautyID Awards are featured here. Finalists were exhibited in display cases on the show floor.

    During the show, the CPNA team also issued an exciting announcement concerning the packaging sector. Ciocan explains, “To continue the momentum, next year the packaging sector will see a re-branding under the Cosmopack name with many new initiatives to be announced soon.”

    Trends That Caught Our Eye

    Beauty Packaging’s publisher, Jay Gorga, and I spent our time at Cosmoprof NA walking the show floor, and visiting with industry suppliers and brands. (Be sure to check out video interviews from the show -- including a chat with Premi Beauty, new paper compacts at Compax, and a 'green' line by Cosmopak.)

    As always, it was a vibrant exhibition and conference space filled with discoveries of small and large trends and keen insight on

    Until then, you can get your fix at Cosmoprof & Cosmopack Asia Hong Kong (November 13-16, 2018); and Cosmoprof & Cosmopack Bologna (March 14-18, 2019). 
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