• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Coty Appoints Chief Procurement Officer

    Lageen Tubes Launches Mono-Material PE Tube Solutions

    Jason Jones Loses Battle with Covid-19

    Weleda Celebrates 100 Years By 'Opening' Its Gardens

    TBM Offers New Turnkey Range—Cocoon Skin
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Coty Appoints Chief Procurement Officer

    TBM Offers New Turnkey Range—Cocoon Skin

    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

    P&G Reports Q2 Results

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Unilever

    Coty

    Beiersdorf

    Avon

    Shiseido
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    USS LLC

    Neenah Packaging

    GAR Labs

    Color Carton Corp.

    Yonwoo/PKG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Center Stage

    The Real Stimulus of Innovation

    A few minutes with Thierry de Baschmakoff, internationally renowned designer, artistic director and strategy consultant

    The Real Stimulus of Innovation
    Thierry de Baschmakoff
    The Real Stimulus of Innovation
    The roll-on offers a potential application that has an impact on the gesture, the comfort and the design, because it frees the user from traditional lip applicator constraints.
    The Real Stimulus of Innovation
    Thierry de Baschmakoff believes a concept around connected makeup will see the light of day.
    The Real Stimulus of Innovation
    Jean-Yves Bourgeois is the principal of JYB Conseils, Paris, and is Beauty Packaging’s European correspondent.
    Related CONTENT
    • Luxe Pack New York Celebrates A Sweet Sixteen Years
    • Subcontracting... the Great Upheaval
    • Jean-Yves Bourgeois Named Beauty Packaging’s European Correspondent
    • Chromavis-Fareva Invests Upwards of 50 Million Euros in Italy
    • Mascara Plus Increases Production and Diversifies
    Jean-Yves Bourgeois, European Correspondent07.25.18
    Beauty Packaging’s European correspondent Jean-Yves Bourgeois recently sat down with Thierry de Baschmakoff—internationally renowned designer, artistic director and strategy consultant—to learn more about his global vision for luxury cosmetic packaging. A new pack and a new gesture may be right around the corner—just waiting for the ‘right’ collaboration.

    Thierry de Baschmakoff, designer, artistic director—and also strategy consultant for innovation—has innovation “under his skin.” He recently expressed himself on the subject at the Packaging Première trade show in Milan. It was an outstanding performance that projected the audience into an unexpected world, yet one full of promises. de Baschmakoff is known for having a perfect knowledge of luxury brands and of their universe, an excellent mastery of modern creation tools and a proficiency in technologies covering all luxury sectors. He also has a true international vision of the creative processes adapted to regional constraints and a good knowledge of Asian markets.

    Jean-Yves Bourgeois: To what is innovation dedicated today? A novel design? A new gesture? New materials? New technologies? Or all of them at the same time?

    Thierry de Baschmakoff: In any case, the shortest way to innovation is to combine creativity and design. A designer with no technology is like an artist without a gallery; a beautiful idea in a 3D rendering. And this is even more of a challenge with the 3D printing revolution. Limits no longer exist regarding shapes or concepts, but this technology is limited to small production runs. Let me share with you some innovative concepts or prospective projects where answers are still pending. A concept is innovative when all technologies are identified and it is prospective when it’s not yet feasible and new processes are needed. Because when you look at it, today, materials are no longer a limit to the creative process. Will objects with noble materials last longer? Glass and ceramic? Marble? Cork? Wood?   : For example, working with a material such as Surlyn directly with the DuPont teams has helped explore new avenues. Surlyn is now very popular in the beauty industry after having made a name for itself in food packaging, but it could also be very promising for lighting systems, or any type of high-tech project.

    JYB: Do you have any concrete achievements of this approach?

    TdB: Yes, of course! I worked on the Roll-On concept adapting it to makeup products in general, and more particularly to foundation and lip gloss applicators. It is also possible to design new, not to say ‘revolutionary,’ lip applicators (lipstick, etc.).

    Here, we need to bring together a manufacturer of roll-ons—capable of developing balls made of elastomer or of any soft-touch raw material—and a formulation manufacturer that knows how to make lipstick, gloss or any other light texture for the lips. The roll-on offers a potential application that has an impact on the gesture, the comfort and the design, because it frees the user from traditional lip applicator constraints. They lead to objects with a stronger personality and a new consumer experience in terms of sensations.

    JYB: Can new digital technologies come into play?

    TdB: Undeniably! And I’m sure that a concept around ‘connected makeup’ will see the light of day. Technologies already exist, combining and implementing them together would be enough. Imagine your Smartphone connected to a 3D printer containing color pigments. Simply connecting your applicator directly to the printer, the information sent by your smartphone would infuse your applicator with the desired color. Again, it would just take bringing together the various know-how that potentially exists and which together would result in creating a connected and really effective makeup. And on top of it, this would be a way for brands to have an almost daily contact with consumers.

    Innovation will only emerge and succeed in this sector if players see this approach as a genuine source of value-added market development. Why not create an incubator that would support the most original ideas with the ambition of really bringing to life projects in the form of patents or of a ready-to-be-produced concept? 

    About the Author
    Jean-Yves Bourgeois is the principal of JYB Conseils, Paris, and is Beauty Packaging’s European correspondent.
    Related Searches
    • Applicators
    • beautypackaging
    • color
    • www.beautypackaging.com
    Suggested For You
    Luxe Pack New York Celebrates A Sweet Sixteen Years Luxe Pack New York Celebrates A Sweet Sixteen Years
    Subcontracting... the Great Upheaval Subcontracting... the Great Upheaval
    Jean-Yves Bourgeois Named Beauty Packaging’s European Correspondent Jean-Yves Bourgeois Named Beauty Packaging’s European Correspondent
    Chromavis-Fareva Invests Upwards of 50 Million Euros in Italy Chromavis-Fareva Invests Upwards of 50 Million Euros in Italy
    Mascara Plus Increases Production and Diversifies Mascara Plus Increases Production and Diversifies
    An Interview at Cosmetic Business in Munich An Interview at Cosmetic Business in Munich
    The Alkos Group Invests 12 Million Euros The Alkos Group Invests 12 Million Euros
    Jean-Yves Bourgeois Named Beauty Packaging’s European Correspondent Jean-Yves Bourgeois Named Beauty Packaging’s European Correspondent
    Qualipac to Invest 10-Million Euros Qualipac to Invest 10-Million Euros
    Pibiplast Plans for Widespread Expansion of Eco-Packaging Solutions Pibiplast Plans for Widespread Expansion of Eco-Packaging Solutions
    Applicators Go Beyond Functional  with the Rise of ‘Shelfies’ Applicators Go Beyond Functional with the Rise of ‘Shelfies’
    Cosmoprof NA Promises an ‘Experience Factor’ Cosmoprof NA Promises an ‘Experience Factor’
    Consumers Globally Rate Packaging and Sustainability Consumers Globally Rate Packaging and Sustainability
    9 Brands with a Sustainable Mission 9 Brands with a Sustainable Mission
    Meeting the New Demand for Sustainable Packaging Meeting the New Demand for Sustainable Packaging

    Related Center Stage

    • Cosmetics | Turnkey

      NYX Cosmetics

      ...
      07.01.13

    • Compacts | Cosmetics

      A few minutes with Christina Zilber, founder + creative director, Jouer Cosmetics

      ...
      06.01.13

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Carmen Electra Launches Gogo Skin Care
    • JLo Beauty Launches At Sephora & Amazon
    • These Beauty Brands Are Conserving Water
    Breaking News
    • Coty Appoints Chief Procurement Officer
    • Lageen Tubes Launches Mono-Material PE Tube Solutions
    • Jason Jones Loses Battle with Covid-19
    • Weleda Celebrates 100 Years By 'Opening' Its Gardens
    • TBM Offers New Turnkey Range—Cocoon Skin
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login