And while fragrance has always been the star of Cosmetics gift-giving, this year NPD says makeup might actually account for more sales during the next month.
Fragrance sales declined by 1% in December 2016 versus 2015. At the same time, the makeup category grew double-digits for the same month, for both years. In fact, since 2014, NPD says makeup dollar share for the month rose from 32% to 37%, while fragrance shrunk from 43% to just below 40%, bringing the categories closer together.
We all have heard that good things come in small packages, and that seems like it may especially be true this year, with sales of mini/travel size prestige makeup products growing by 58% year-to-date through September 2017, and tripling over the last few years. Witness the small-sized fragrances and other products displayed around department store cosmetic counters this season.
Larissa Jensen, beauty industry analyst at The NPD Group—and Beauty Packaging’s newest member of our Board of Advisors—says, “Makeup has taken on a greater role in holiday over the last few years as consumers find excitement in a category ripe with fun and whimsical items perfect for gifting. Retailers have noticed and put a heavier emphasis on the category during key holiday months.”
Beauty Packaging offers Larissa our heartfelt thanks as, together with our other Board members, she will continue to keep our readers abreast of industry trends, including with an exclusive article to kick off the New Year. Also in our January/February issue will be the eagerly anticipated announcement of the brand our readers voted Beauty Company of the Year: Excellence in Packaging. No doubt 2018 will offer an exciting start.
Until then, Jay Gorga and I wish you a wonderful holiday packed with peace, joy—and beauty.