Agon introduced himself by poking a bit of fun at his fierce reputation: “I’m a very competitive guy,” he said, later revealing that “[My] name, ‘Agon,’ comes from the Greek word, ‘fight.’ I am sure it would surprise you,” he said dryly.
Agon went on to share some of the wisdom he’s acquired over 39 years working at L’Oréal. The sold-out audience included this year’s Notables, who represent the best and brightest young talents in the fragrance industry.
Looking back at his career, Agon said he believes the most exciting time in beauty is actually this moment. “[Today], the world of beauty has nothing to do with the way it was five years ago,” he said. “The consumer is at the heart, and that is absolutely fabulous.”
When asked about digital, Agon stressed the practical use of targeted marketing, which he considers a strong tool for reaching the customer. He also mentioned the industry’s sense of “imaginaire,” and how digital media can better educate consumers about the artistry of fragrance, from the perfumers behind the scents, to the ingredients in the juice. When asked about the push for more artisanal and natural scents, Agon enthusiastically called it “one of the best moves in the industry.”