The movement was started by Evelyn H. Lauder in 1992, as part of The Estée Lauder Companies’ Breast Cancer Awareness Campaign.
The brand commenced the campaign by handing out pink ribbons at its beauty counters around the world, and then Lauder went on to establish the Breast Cancer Research Foundation, a non-profit organization dedicated to the study of the disease.
This year’s special products include: The Pink Ribbon Knockout Eyes Collection; a limited edition pink bottle version of Estée Lauder’s recovery serum (shown); and an Estée Lauder Commemorative 25th Anniversary Pink Ribbon Pin.
Online Exclusive: Beauty Brands Mark Breast Cancer Awareness Month
Slideshow: 31 Beauty Products Turn Pink for Breast Cancer Awareness