Counter Brands, LLC, the parent company of Beautycounter, “the leader in safer skin care and cleaner cosmetics,” has announced the Counteract Coalition, a collaboration of 15 beauty brands in the “safer, natural beauty space that is focused on transforming the nation’s outdated cosmetic safety laws and lack of industry regulation.”

According to Counter Brands, “laws that govern the $62 billion beauty industry are regulated by 1.5 pages of legislation that date back to 1938. Unlike in Europe and Canada, the substances used in beauty products sold in the U.S. do not require vetting for safety. While nearly 1,400 ingredients are banned from personal care products in Europe, only 30 are banned in the U.S. Additionally, the U.S. FDA has no recall authority and there is no industry-standard requirement for ingredient screening or monitoring.

In October, Coalition members traveled to Washington, DC to demand more health protective laws governing the industry, and are meeting with lawmakers to ask for a hearing on the Personal Care Products Safety Act (S. 1113), which is championed by Sen. Dianne Feinstein and Sen. Susan Collins, and would fix “fundamental flaws and loopholes in existing regulations on personal care products and cosmetics.”