• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3 Amorepacific Employees Stole $2.3 Million

    L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives

    Glossier Announces New CEO

    Men’s Skincare Market to Hit $13 Billion by End of 2022
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO

    Men’s Skincare Market to Hit $13 Billion by End of 2022

    Estée Lauder Promotes Gibu Thomas to EVP, ELC Online

    HipDot Launches Girl Scout Cookie Collection
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores
    Top 20 Companies
    Avon

    LBrands

    Oriflame

    L’Oréal

    Beiersdorf
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Yuan Harng Co. Ltd.

    Epopack Co. Ltd

    Big Sky Packaging

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Editorial

    The ‘Ease of Use’ Factor

    ...

    Related CONTENT
    • Luxe Pack Event Info
    • Weekly Recap: New Oral Care Category from Colgate, Wexner Steps Down, Luxe Pack is Postponed & More
    • Luxe Pack New York Postponed Again
    • What You’re Reading on BeautyPackaging.com
    • Luxe Pack New York Announces New Dates
    Jamie Matusow, Editor-in-Chief07.26.17
    A no-nonsense approach to packaging appears to be taking priority in the beauty world with brands and suppliers doing everything they can to ensure that components are well-designed and easy-to-use. Consumers are driving the movement as they continue to be the industry’s top influencers. Pressed for time and adamant about results, they are demanding top performance and simple well-functioning usage procedures in the products they purchase.

    This was evidenced in a number of packages that exhibitors at Luxe Pack New York presented to us as we visited them on the show floor (see page 52 in this issue; and view video interviews at BeautyPackaging.com). From application gestures to portability, the quantity of components to new dispensing systems, products are becoming not only easier for the consumer to use—but also easier for a brand to purchase and get quickly to market.

    At Luxe Pack New York, I also spoke with Dr. Bryce G. Rutter (see video at BeautyPackaging.com) about designing “perfect beauty tools” that are easy to use. Rutter told me: “Far too often, aesthetics trumps functionality in the design of beauty tools and applicators, but the most stunning aesthetics cannot rescue a design that is hard to use.” He said, “The beauty tool market is flush with non-ergonomic designs that are handsome to look at, but are hard to handle, easily dropped and not designed to optimize precision, control and dexterity.” With his expertise in designing surgical instruments, Rutter has been applying his professional knowledge to help develop beauty tools that are functional, comfortable and simple to use.

    2017 International Buyers’ Guide

    In line with the ease-of-use and functionality topic, we present our annual 2017 International Buyers’ Guide in this issue. With this month’s annual industry compendium, which features hundreds of suppliers by company name and category, we’re once again providing beauty brand packaging buyers with a comprehensive resource for easy access to components and services. Here, you can quickly locate sources of packaging solutions, decorative techniques and lots of other options, either in print—or online, where information is updated on a constant basis. It is designed for maximum ease of use—and we know you’ll refer to it often.
    Beauty Packaging’s publisher Jay Gorga and I wish you a wonderful easy-going summer.
    Related Searches
    • Applicators
    • packaging buyers
    • design
    • beautypackaging
    Suggested For You
    Luxe Pack Event Info Luxe Pack Event Info
    Weekly Recap: New Oral Care Category from Colgate, Wexner Steps Down, Luxe Pack is Postponed & More Weekly Recap: New Oral Care Category from Colgate, Wexner Steps Down, Luxe Pack is Postponed & More
    Luxe Pack New York Postponed Again Luxe Pack New York Postponed Again
    What You’re Reading on BeautyPackaging.com What You’re Reading on BeautyPackaging.com
    Luxe Pack New York Announces New Dates Luxe Pack New York Announces New Dates
    Beauty Industry Shows and Events Affected by Coronavirus Beauty Industry Shows and Events Affected by Coronavirus
    Luxe Pack New York Luxe Pack New York
    LPNY Takeaway:  Easy on the Consumer; Easy on the Eyes LPNY Takeaway: Easy on the Consumer; Easy on the Eyes
    Discover Pack To Highlight 11 Suppliers Discover Pack To Highlight 11 Suppliers
    The 2017 Fragrance Foundation Awards Spotlights Scents and Stars The 2017 Fragrance Foundation Awards Spotlights Scents and Stars
    Power Tools Power Tools
    Watch the Videos from Luxe Pack New York 2017 Watch the Videos from Luxe Pack New York 2017
    A Video Tour of Luxe Pack New York 2017 A Video Tour of Luxe Pack New York 2017
    Luxe Pack New York To Feature A Newly Designed Innovation Wall Luxe Pack New York To Feature A Newly Designed Innovation Wall
    Perfumed Plume Awards Announces Winners Perfumed Plume Awards Announces Winners

    Related Content

    • Luxe Pack Event Info

      Luxe Pack Event Info

      ...
      10.11.21

    • Cosmetics
      Weekly Recap: New Oral Care Category from Colgate, Wexner Steps Down, Luxe Pack is Postponed & More

      Weekly Recap: New Oral Care Category from Colgate, Wexner Steps Down, Luxe Pack is Postponed & More

      The most viewed news on our site for the week ended March 20, 2021.
      Charles Sternberg, Assistant Editor 03.22.21

    • Cosmetics
      Luxe Pack New York Postponed Again

      Luxe Pack New York Postponed Again

      The creative packaging show scheduled for Javits is now delayed till the Fall.
      Jamie Matusow, Editor-in-Chief 03.15.21


    • What You’re Reading on BeautyPackaging.com

      What You’re Reading on BeautyPackaging.com

      The most viewed news on our site for the week ended November 7, 2020.
      Beauty Packaging Staff 11.09.20

    • Cosmetics
      Luxe Pack New York Announces New Dates

      Luxe Pack New York Announces New Dates

      The show has been rescheduled for Summer 2021.
      Beauty Packaging Staff 11.05.20

      Trending
      • Glossier Announces New CEO | Beauty Packaging
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Glossier Announces New CEO
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Smashbox Expands Becca Highlighter Collection | Beauty Packaging
      Breaking News
      • La Roche-Posay Launches Matte Moisturizer for Oily Skin
      • 3 Amorepacific Employees Stole $2.3 Million
      • L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      • Glossier Announces New CEO
      • Men’s Skincare Market to Hit $13 Billion by End of 2022
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      PPG Hosts The Future of Coatings' Technology Innovation Day in Amsterdam
      Azelis Expands Presence in India with Acquisition of Chemo India and Unipharm Laboratories
      Teknos Publishes Sustainability Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Pediatric Medical Device Competition Reveals Five Finalists
      Medical Device Packaging Market to Reach $34B by 2027
      Penumbra Secures CE Mark for its Advanced Mechanical Thrombectomy Tech
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Mirum Pharmaceuticals Acquires San Diego-based Satiogen
      Catalyst Biosciences Sells Complement Portfolio to Vertex Pharmaceuticals
      Insmed Appoints Drayton Wise as Chief Commercial Officer
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      3 Amorepacific Employees Stole $2.3 Million
      L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      Happi

      Latest Breaking News From Happi

      Thayers Natural Remedies Celebrates 175 Years with Social Campaign
      Former Model Shirley Powell’s Indie Beauty Brand LaJeanell Comprises Gender Inclusive Skincare and Makeup
      L’Oréal's New UVMune 400 Sun Filtering Technology Protects Skin From Ultra-Long UVA Rays
      Ink World

      Latest Breaking News From Ink World

      Flint Group Flexible Packaging Europe Implements Further Price Increase
      Nazdar Launches 205 Series Inks for Roland TrueVIS SG2 and VG2 Series Printers
      Quad Adds Landa S10P Nanographic Printing Press
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      AWA to host 22nd Global Release Liner Industry Conference & Exhibition
      Domino assists Grace Label with supply chain disruptions
      Rotocon wins AI Business Excellence Award
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Study Confirms Knee Shapes are Highly Individualized
      Stryker Launches EasyFuse Dynamic Compression for Foot & Ankle
      Extremity Medical Rolls Out OMNI Stable Ankle Fracture System
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      InnovationLab Acquires Flexible Printed Battery Technology from Evonik
      Canatu Receives IATF 16949:2016 Certification
      Applied Materials Announces 2Q 2022 Results

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login