According to Sharan Raj, a lead analyst at Technavio for packaging research, “Cosmetic packaging companies constantly change their packaging designs and labeling as per the changing demand from the customers. These changes in pack design are a key differentiating factor for the sale of the products.”
Squeeze tube packaging held the highest market share in the global cosmetic tubes and jars market in 2016 and is expected to dominate the market during the forecast period. China is the leading country in the global squeeze tubes market. Other categories looked at in the report are cosmetic jars and twist tubes.