12.05.16
Things couldn’t be merrier in makeup as the holiday season picks up momentum. According to The NPD Group, in the third quarter of 2016, sales of U.S. prestige beauty products hit $3.5 billion—a celebrated 8% increase over the same period last year.
Makeup continued its overall leading role. Total face makeup grew 14% during Q3, inching ahead of eye, lip and nail. Eyebrow products kept up their high double-digit growth, with sales rising by a remarkable 37%. Lip color sales were impressive with a 21% leap. The nail category, however, failed to shine, experiencing a 17% decline.
The summer season heated up due to sales of sun care products, growing 16% compared to Q3 of last year. Facial masks continued to outpace the overall market, with dollar sales increasing by 28%.
Fragrance showed a 2% boost in sales compared to Q3 of last year, with women’s increasing by 1% and men’s by 3%. The home scents market grew by 17%, thanks to all segments, including its largest ones—candles and diffusers. Fragrance gift set sales were up 11%.
Commenting on the results, Karen Grant, global beauty industry analyst, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—said, “What I refer to as ‘tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today. The demand for ‘tangible beauty’ is driving the merging roles of skincare and makeup, and is also seen in the growing popularity of the home scents market, which reflects the movement to more holistic sensory experiences—beyond just the scent on our bodies.”
Makeup continued its overall leading role. Total face makeup grew 14% during Q3, inching ahead of eye, lip and nail. Eyebrow products kept up their high double-digit growth, with sales rising by a remarkable 37%. Lip color sales were impressive with a 21% leap. The nail category, however, failed to shine, experiencing a 17% decline.
The summer season heated up due to sales of sun care products, growing 16% compared to Q3 of last year. Facial masks continued to outpace the overall market, with dollar sales increasing by 28%.
Fragrance showed a 2% boost in sales compared to Q3 of last year, with women’s increasing by 1% and men’s by 3%. The home scents market grew by 17%, thanks to all segments, including its largest ones—candles and diffusers. Fragrance gift set sales were up 11%.
Commenting on the results, Karen Grant, global beauty industry analyst, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—said, “What I refer to as ‘tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today. The demand for ‘tangible beauty’ is driving the merging roles of skincare and makeup, and is also seen in the growing popularity of the home scents market, which reflects the movement to more holistic sensory experiences—beyond just the scent on our bodies.”