11.02.16
Sarah Jessica Parker describes her new “genderless” fragrance, Stash ($50), done with IFF, as “sexy and addictive,” and chose the name Stash “because the fragrance came to resemble a precious stone—something you have to stash away because it’s so valuable.” The aroma? Parker says it’s a “teeny bit of cognac, a teeny bit of leather, a teeny bit of body odor.” Inspired by an apothecary glass, the bottle is topped with a satin black and gold rimmed cap with twisted black twine and a gold medallion seal. The name of the fragrance is written in gold on a ripped piece of black gaffer tape, and signed with the designer’s iconic initials—SJP.
Stay tuned for more on this exciting packaging design project.
Stay tuned for more on this exciting packaging design project.
