11.03.16
Update: See our latest report and rankings—Top 20 Global Beauty Companies 2020
News of mergers and acquisitions among both large and large—and large and small—beauty companies have captured headlines over the past year as brand manufacturers calculate where they can achieve their greatest success. The strategizing comes at a time when the industry is changing very rapidly and sales are being increasingly influenced by online tactics and social media. Still, cosmetic firms need to have a stake in traditional methods as well, as many retail outlets are thriving.
Established leaders are reaching out to acquire smaller Indie brands that have soared to success via their aptitude for free thinking and attracting social media followers. Often this can create a win-win situation as the larger brand may be able to offer more global experience and distribution knowledge while the smaller brings digital savvy to the equation.
Power Players
Over the past yea
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