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    Features

    What’s Happening in Hair Care?

    As hair products evolve, brand marketers’ needs change to fulfill consumers’ demands.

    What’s Happening in Hair Care?
    Colorful tubes by Sundial Brands’ new Madam C.J. Walker line.
    What’s Happening in Hair Care?
    An innovative bottle shape by UA Packaging
    What’s Happening in Hair Care?
    CPP’s Metalook finish on plastic has a modern, retro look.
    What’s Happening in Hair Care?
    MOP, aka Modern Original Products. is a new brand with a retro look.
    What’s Happening in Hair Care?
    American Crew has a limited edition Elvis line with labels showing the star’s iconic pompadour.
    What’s Happening in Hair Care?
    Pravana’s new Vivids Jewels hair color
    What’s Happening in Hair Care?
    Cospack’s new MAKI Jar stick line, is available in large sizes.
    What’s Happening in Hair Care?
    Olcott’s PET jars, ideal for hair treatments.
    What’s Happening in Hair Care?
    Curl Keeper H20, a water bottle by Curly Hair Solutions
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    Marie Redding, Associate Editor04.28.16
    The hair care market, which includes shampoo, conditioning, color, treatment, and styling products, is growing. Preliminary data from an upcoming report by Kline & Company shows that manufacturers’ sales of hair care products in the U.S. were up 3.5% in 2015.

    Brands often market products for specific hair types and/or hair color, but right now there is a lot of buzz around the multicultural trend. Within this category, there are new products that focus on fulfilling the needs of consumers with specific hair issues, such as curls, frizz and dryness.

    Packaging for hair care products is abundant, as suppliers are offering all types of innovative bottle shapes and closures, tubes with tactile coatings, plus cans and jars designed to attract attention. Many brands are using design and decorative effects to crea

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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