Marie Redding, Associate Editor04.28.16
The hair care market, which includes shampoo, conditioning, color, treatment, and styling products, is growing. Preliminary data from an upcoming report by Kline & Company shows that manufacturers’ sales of hair care products in the U.S. were up 3.5% in 2015.
Brands often market products for specific hair types and/or hair color, but right now there is a lot of buzz around the multicultural trend. Within this category, there are new products that focus on fulfilling the needs of consumers with specific hair issues, such as curls, frizz and dryness.
Packaging for hair care products is abundant, as suppliers are offering all types of innovative bottle shapes and closures, tubes with tactile coatings, plus cans and jars designed to attract attention. Many brands are using design and decorative effects to crea
Brands often market products for specific hair types and/or hair color, but right now there is a lot of buzz around the multicultural trend. Within this category, there are new products that focus on fulfilling the needs of consumers with specific hair issues, such as curls, frizz and dryness.
Packaging for hair care products is abundant, as suppliers are offering all types of innovative bottle shapes and closures, tubes with tactile coatings, plus cans and jars designed to attract attention. Many brands are using design and decorative effects to crea
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