Jamie Matusow, Editor-in-Chief03.16.16
Milk, a creative content and media company based out of New York and Los Angeles, known for its impact on the fashion industry, has now entered beauty with a collection of forward-looking cosmetics products. For example, just glide this slim-line, quick dry waterproof liquid liner ($20) along the lash line to provide intense, long-lasting color, with a quick, one-handed application. Store tip-down for optimum ink flow. The 85 products feature unique componentry for quick and easy applications. Formulas require no additional brushes or applicators; everything is blendable with your fingertips or with the component itself. Made in Germany, the formula is cruelty-free and vegan. (For a peek at their ingenious foundation/concealer package, please see the story on Packaging for Serums & Foundations in this issue.)