Features

What’s Trending for Nails?

Brands want to differentiate, while consumers want convenience.

Marie Redding, Associate Editor02.01.16

HCP’s Radii Round nail polishpackage features a customizable cap.

Social media first began to buzz about nail color a few years ago, fueling a demand for nail products—and a rise in sales. North America saw a slight decrease in 2014, according to Kline & Company, but things picked up again in 2015.

If recent launches are any indication, 2016 will be filled with new colors, nail art tools and an array of packaging.

“The growing popularity and awareness of the long-wear nail polish category, as well as a continued demand for gel polishes are the primary reasons behind the uptick in sales of nail products last year,” explains Agnieszka Saintemarie, project manager, Consumer Practice, Kline & Company.

The analysts at Technavio say

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