Disrupters in the Beauty Department

With the continuing evolution of the Internet and its effects on consumers and companies across the globe has come a quest for constant vitality in products and ideas. What was news yesterday, flashing across every screen, may be a distant memory tomorrow, when a whole slew of more current information appears while scrolling through multitudinous feeds. “Innovation”—and its many derivatives—has become the leading buzzword for indicating fresh ideas and differentiation. Whether in electronics or personal care, it can be the motivator to get consumers to take a second look at what might really be a game changer in some way.

In the beauty industry, this has been especially apparent in Skin Care, a category that has already progressed so far. It’s almost like the more bre