Marie Redding, Associate Editor07.31.15
Plastic cartons by HLP Klearfold, designed for cosmetic and personal care brands, showcase the product inside.
Brand marketers, designers and suppliers have been discussing ways to achieve luxe looks, the processes that can improve speed to market, and how crucial the communication is between designer and supplier.
Brand owners and packaging buyers are seeking both innovation and value creation to support their marketing objectives,” says Dennis Bacchetta, director of marketing, Diamond Packaging. “They have also embraced environmentally friendly processes, methodologies, and materials to meet their customers’ expectations,” he says.
This demand for more sustainable packaging has inspired the development of innovative converting techniques, according to Bacchetta. “Techniques such as decorative coatings and special effects enable more cost-effective and sustainable packagin
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