• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Coty Appoints Chief Procurement Officer

    Lageen Tubes Launches Mono-Material PE Tube Solutions

    Jason Jones Loses Battle with Covid-19

    Weleda Celebrates 100 Years By 'Opening' Its Gardens

    TBM Offers New Turnkey Range—Cocoon Skin
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Coty Appoints Chief Procurement Officer

    TBM Offers New Turnkey Range—Cocoon Skin

    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

    P&G Reports Q2 Results

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Estée Lauder

    Revlon

    Chanel

    Coty

    Oriflame
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Paklab

    Yonwoo/PKG

    International Cosmetic Suppliers Ltd.

    3C Inc.

    Albéa
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    L'Oreal Packaging Americas Reveals a New Model

    L'Oréal recently revamped its packaging organization for the Americas Zone. Here, in an exclusive report for Beauty Packaging

    Ludovic LeCaro, Lu2019Oru00e9alu2019s packaging head of cosmetics.06.02.14
    In 2013, L’Oréal made the decision to further modernize the packaging function by eliminating silos between North and Latin America and transitioning into one unified zone. By restructuring the region into L’Oréal Packaging Americas, the company is able to operate more consistently and increase efficiencies to deliver better results.

    As a single unit, the Operations Division steers worldwide production and product distribution. Packaging manages product conception from the early marketing idea, through the supply chain to the end of its life cycle. We are engaged at all levels of the organization to drive our technical solutions with the highest level of quality on time and at the right cost.

    To become more responsive and adapt to the specifics of local markets, the industrial function is spread out over five major geographical zones. This proximity reduces the distance that separates consumers from the factories and ensures them access to products at the best possible price.

    This strategic transition came with amazing opportunities, one of them being the ability to function as one group and align our packaging goals and objectives towards one vision.


    L’Oréal’s recent launch initiative named after Jason Wu is an exclusive collection, which is the result of the partnership between the famous designer and the Lancôme brand. The technical challenge was to visually achieve consistent aesthetics due to the various substrates on which these various color designs were applied (ABS/SAN, paper board, etc.). The success behind this harmony of colors across the packages was achieved through a close partnership with our suppliers along with proper decoration process choices.
    As a result, the new Americas Packaging became organized by “metier” with teams operating by dedicated focus areas: cosmetics, skin and hair.

    This organizational change allows a clear alignment of the technical commodities where a product can be developed more consistently with a higher level of attention on—what we refer to as—the motor of conception. It also represents a change in mindset, where packaging offers opportunities to think more globally, to design-to-cost modular conceptions for the zone that can be adapted to the local markets and to support our sustainability goals by reducing our transportable waste.

    With the new Americas scope, individuals in packaging are also being challenged to evolve and innovate. We started to look in the mirror and reflect on our behaviors, adapt to other cultures and ways of working, use new communication tools to share technical ideas, leverage the global knowledge and experience with other countries, and cross-fertilize our best practices into common processes.

    Through acquisitions, globalization of L’Oréal’s brands and alignment of its packaging function within the Americas Zone, it becomes apparent that packaging at the company is no longer a “back office” type function that simply issues technical specifications. The new organization allows all layers of packaging to strengthen their technical skills while perfecting an engineering mentality with strong business acumen.

    This harmony between expertise and customer service attitude will allow Packaging at L’Oréal to become a key strategic business partner and further contribute to building a solid foundation to continually support our group’s strategy.

    About the Author

    Ludovic LeCaro is L’Oréal’s packaging head of cosmetics.
    Related Searches
    • Hair Care
    • Distribution
    • Packaging
    • Cosmetics

    Related Columns

    • Cosmetics
      From Power Player to Solotrepreneur: Unfiltered Insights

      From Power Player to Solotrepreneur: Unfiltered Insights

      A former Sephora exec launches her own brand in one-of-a-kind custom packaging. Here are some of the takeaways other brand founders can lean on.
      Daniela Ciocan, Founder, Unfiltered Experience 11.02.20

    • Eco-friendly | Hair Care | PCR | Sustainable Pkg/Practices
      Aveda’s Nutriplenish Collection:  A ‘First’ in Sustainable Packaging

      Aveda’s Nutriplenish Collection: A ‘First’ in Sustainable Packaging

      It’s the first time the brand created sustainable packaging ‘in a vibrant, on-trend color.’
      05.01.20

    • Cosmetics | Sustainable Pkg/Practices
      Avon Launches Clean Beauty, Recyclable Product Line

      Avon Launches Clean Beauty, Recyclable Product Line

      Seven of the nine Distillery products are waterless.
      03.04.20


    • Cosmetics | Eco-friendly | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
      A First Look at This Year’s Luxe Pack Monaco

      A First Look at This Year’s Luxe Pack Monaco

      A preview of what you’ll find at the luxury packaging show on September 30th through October 2nd, 2019.
      Marie Redding, Senior Editor 08.30.19

    • Cosmetics | Eco-friendly | Package Development | Plastics | Skin Care/Sun Care | Sustainable Pkg/Practices
      Profiles in Sustainable Packaging

      Profiles in Sustainable Packaging

      These 3 beauty brand founders all made a switch to sugarcane and other renewable materials.
      Jamie Matusow, Editor-in-Chief 08.30.19

    • Cosmetics | Personal Care | Skin Care/Sun Care | Sustainable Pkg/Practices
      Sustainable Packaging Can Be a Beautiful Thing

      Sustainable Packaging Can Be a Beautiful Thing

      ...
      Nick Vaus , Partner and creative director, at Free the Birds 04.30.19


    • Cosmetics | Skin Care/Sun Care
      MakeUp in Paris Celebrates 10 Years

      MakeUp in Paris Celebrates 10 Years

      The show marks a milestone anniversary on June 20th and 21st.
      Marie Redding , Senior Editor 04.30.19

    • Cosmetics | Fragrances | Skin Care/Sun Care
      Luxe Pack New York Moves to the Javits Center

      Luxe Pack New York Moves to the Javits Center

      The show will take place May 15th - 16th in its new location.
      Marie Redding, Senior Editor 04.30.19

    • Applicators | Bottles/Jars | Brushes | Compacts | Cosmetics | Lipstick packages | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices | Turnkey
      On the Road with BP: California Supplier Visits

      On the Road with BP: California Supplier Visits

      ...
      Jamie Matusow, Editor-in-Chief 04.30.19


    • Cosmetics | Fragrances
      ADF&PCD Paris 2019 Reports A Successful Edition

      ADF&PCD Paris 2019 Reports A Successful Edition

      Organizers say it’s a sign that the packaging, aerosol and distribution systems sector is doing well.
      03.04.19

    • Cosmetics | Health and Beauty | Personal Care | Skin Care/Sun Care
      The Shifting Definition of ‘Beauty’ for Global Consumers

      The Shifting Definition of ‘Beauty’ for Global Consumers

      New perceptions are opening many opportunities for brands.
      Priyanka Bagde, Senior Analyst at Euromonitor International 01.30.19

    • Airless | Bottles/Jars | Caps/Closures | Cosmetics | Lipstick packages | Package Development | Pumps | Skin Care/Sun Care | Stock Pkg | Tubes | Turnkey
      WWP: New Branding, New Vision

      WWP: New Branding, New Vision

      WWP celebrates its 40th year in 2019—with sizable investments, multiple new facilities and ambitious plans for a ‘full-service future.’
      Jamie Matusow, Editor-in-Chief 01.30.19


    • Cosmetics | Fragrances
      Beauty’s Disruption

      Beauty’s Disruption

      As transformation continues, we anticipate more surprises. Will your brand be ready?
      Larissa Jensen, Executive Director, Beauty Industry Analyst, The NPD Group 01.30.19

    • Cosmetics | Eco-friendly | Hair Care | Personal Care | Skin Care/Sun Care | Sustainable Pkg/Practices
      How L’Oréal Integrated Sustainable Packaging Practices

      How L’Oréal Integrated Sustainable Packaging Practices

      The Group’s Philippe Bonningue and Danielle Azoulay reveal successes, challenges and strategies.
      Jamie Matusow, Editor-in-Chief 07.26.18

    • Bottles/Jars | Caps/Closures | Hair Care | Labels | Printing | Pumps | Stock Pkg | Tubes
      amika Reveals a New Look

      amika Reveals a New Look

      The Brooklyn-based brand wraps up an in-house-designed packaging relaunch.
      Vita Raykhman 07.25.18

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • JLo Beauty Launches At Sephora & Amazon
    • Carmen Electra Launches Gogo Skin Care
    • Mynd Spa Closes Its Doors, Formerly Elizabeth Arden Red Door
    • Redken Unveils Acidic Bonding Concentrate Range
    Breaking News
    • Coty Appoints Chief Procurement Officer
    • Lageen Tubes Launches Mono-Material PE Tube Solutions
    • Jason Jones Loses Battle with Covid-19
    • Weleda Celebrates 100 Years By 'Opening' Its Gardens
    • TBM Offers New Turnkey Range—Cocoon Skin
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login