Focused on the Details of Deco

Decorative finishes such as embossing, etching and frosting can give added visual appeal to stock packages and componentry, and a luxurious flair to custom designs—and all of that proverbial lily gilding goes a long way toward helping a product stand out at retail.

Decorating packaging and componentry enhances the eye appeal of products, says Peter Philip of Saco Ltd., Danbury, CT. “Decorating a closure can make a stock cap unique, double the eye appeal, create flash, confirm an identity,” he said. “Decorating adds expense to a standard cost but also separates this product from all the others that are simply gold or silver.”

Bottles from Decotech feature two-tone translucent gradient spray colors with white and satin etch printing on the front.

Decorative finishing is especially prevalent in the prestige fragrance market, where the trend dovetails with an increased complexity