Fragrance on the Rebound

Evocative of a banded, faceted heart, the bottle for Elizabeth Arden Untold features precise glass distribution.

The fragrance category took a hit during the recession, but has steadily been making a comeback, according to global market research provider Mintel. Though economic security remains an obstacle to luxury spending, consumers seem to be growing more open to loosening the purse strings when it comes to treating themselves to moderately priced luxury items, such as fragrances. And whether it’s a mass or prestige fragrance, packaging is the medium that conveys that message of much-deserved luxury.

In the fragrance category, the first impression is everything. “There is a blurring of the lines between prestige and mass fragrances as ‘value-oriented’ lines are also achieving a prestige look in packaging by ‘dressing’ up the packaging using a var