Corporate Sales: $11.3 billion
Beauty Sales: $2.9 billion (estimate)
Key Personnel: Steve Van Andel, chairman; Doug DeVos, president; Bill Payne, chief of staff; Samir Behl, regional president, Europe, Africa and India; Gan Chee Eng, president, Amway Greater China; Jim Payne, regional president, Amway Asia Pacific, executive vice president, global sales; Tanios Viviani, regional president, Amway America; Maud Pansing, Amway Vice President of Global Beauty.
Major Products: Skin care and cosmetic brands Artistry, Laura Mercier, Revive, clear.now and Tolsom; Satinique hair care; Body Series personal care; Glister oral care.
New Products: Artistry Ideal Radiance Illuminating Moisturizer, Artistry Signature Eyes Automatic Liquid Eye Liner, Artistry Bold Mascara, Artistry Youth Xtend Serum Concentrate, Artistry Galaxy Trend Collection.
Artistry’s day-to-night Galaxy Trend Collection launched this fall.
Amway recently unveiled the future restage of its Artistry brand with the pre-launch of Artistry Youth Xtend Serum Concentrate. This powerful serum is one of eight anti-aging products in the new Artistry Youth Xtend Skin Care Collection, and is designed to help even young women keep their skin looking younger, longer. The complete Youth Xtend Collection consists of a cleanser, toner, serum, day and night lotion, day and night cream, and an eye cream, all working together to address the early signs of aging. All flaunt the signature new look—a distinctive and sophisticated package design, called Crescendo, named for the grace and height of its upward-slanted caps.
In a two-year re-stage, Youth Xtend rolled out in Korea, then in Japan, Thailand and Southeast Asia, followed by Australian/New Zealand and China, Europe and The Americas.
The prestige beauty brand of Amway also announced the appointment of Rick DiCecca as global makeup artist.
In 2013, Amway has also put a focus on men’s grooming and skin care products—especially in India. The company launched a new range of men’s grooming products under the brand name Dynamite. The new product range includes face wash, shave foam, deodorant, shaving cream, whitening cream, after shave splash and hair cream. Amway is also constructing a new manufacturing facility in India, scheduled to open by 2015. This is Amway’s third plant other than in the U.S. and China.
In August, Amway announced plans to establish an Asia Beauty Innovation Center in Seoul, South Korea, underscoring an increased global investment in R&D and marketing strategies in China and South East Asia. Work there will focus on developing the leadership position of the Artistry brand.