Natura & Co is #18 on this year's list of Top Global Beauty Companies.
Below is a look at the company’s 2018 highlights, brands, acquisitions -- and how it aims to be a 'force for good.'
$2.9 billion -- including Aesop and The Body Shop (FY 2017 Beauty Sales: $2.4 billion)
- Roberto Marques, executive chairman
- Antonio Luiz da Cunha Seabra, Guilherme Peirão Leal, and Pedro Luiz Barreiros Passos, co-chairmen
- David Boynton, chief executive officer, The Body Shop
- Andrea Blidenas, U.S. general manager, The Body Shop
- Michael O’Keeffe, chief executive officer, Aesop
Cosmetics and personal care products sold through:
- NaturaBrasil, Aesop and The Body Shop
- NaturaBrasil fragrance collection; NaturaBrasil Chronos line;
- The Body Shop Amazonian Saviour;
- The Body Shop Chinese Ginseng & Rice Clarifying Milky Toner;
- The Body Shop Mango Yogurt;
- Aesop Coriander Seed Body Cleanser
Natura & Co, Formerly NaturaBrasil, Aims To Be a Force for Good
Natura & Co revised its corporate name from NaturaBrasil—due to their acquisition of Aesop and The Body Shop (the purchase of The Body shop from L’Oréal closed late in 2017), uniting all three brands under one umbrella. The conglomeration aptly reflects the eco-centric beauty company’s push toward global expansion. And additional assets may be in the works. At presstime, rumor had it that Natura had made a bid for Avon, which the UK-based company denied, but analysts say such a deal could be beneficial as the two direct seller companies offer similar structures and reliance on sales representatives and more.
Natura & Co’s group sales reached $2.9 billion in 2017. NaturaBrasil, alone, reached 2.4 billion. Brazil accounts for the lion’s share of the revenue at about 73%. Sales for 2017 show the U.S. and France contributing 0.1%.
The company operates on a value system that the world is interconnected, and that business can be a force for good. This ethos is reinforced by third party accolades including the United Nations Champions of The Earth Award and Natura’s status as a B (Benefit)-Corporation.
To date, Natura has saved nearly 635,000 acres of Amazon rainforest; the company remains dedicated to sustainability, community development and an inclusive vision of beauty.
In January, NaturaBrasil, launched its new Chronos skincare line in the U.S. market. Chronos is an #AgePositive skincare line that focuses on the needs of the skin at every life stage, and so “seeks to change the conversation surrounding age in the context of beauty.” All packaging is made of 100% post-consumer recycled materials and is recyclable. All products are UEBT certified which assures that natural ingredients are sourced with respect for people and biodiversity. It attests compliance with the UEBT Ethical BioTrade Standard requiring the conservation of biodiversity in the sourcing area and support of provider communities through equitable prices and local projects.
Late in January, NaturaBrasil opened its second U.S. boutique, this one at the Garden State Plaza Mall in Paramus, NJ. The first flagship store opened in 2017 on Elizabeth Street in Manhattan’s Nolita district. Both of these U.S. stores reflect the brand’s sustainability efforts and values with décor including locally sourced, repurposed items, reclaimed wood and live plants.
In May, NaturaBrasil was named winner of Cosmetic Executive Women (CEW) Beauty Insider’s Excellence in Sustainability Award. It recognizes a beauty brand that seeks to reduce its environmental impact and has moved further toward the goal of sustainability in multiple facets of its business.
Upon acceptance of the award, Roger Schmid, global sustainability advisor at NaturaBrasil, said, “Natura strongly believes in the transformational power of the beauty industry, with the use of technology and network innovation to develop solutions that promote environmental and social change. We encourage people to turn enterprise into an opportunity to create positive impact within four sectors: economic, social, environmental, and cultural.
In June, NaturaBrasil launched a new line of fine fragrances (gender-neutral scents retailing at $95 per bottle). Each scent was developed to provide a glimpse of travels through Brazil, providing sensual snapshots of the country’s heat, flora, and seductiveness. All fragrances are made with 100% organic alcohol and presented in all-recycled packaging, adhering to NaturaBrasil’s commitment to sustainable and ethical business practices.
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