Richard R. Rogers, executive chairman; David Holl, president and chief executive officer; Nathan Moore, president of Mary Kay North America; Sheryl Adkins-Green, chief marketing officer; KK Chua, president, Asia Pacific region; Tara Eustace, president, European region; Jose Smeke, president, Latin America region.
Skincare, color cosmetics, body care, sun care and fine fragrances marketed under the Mary Kay and TimeWise brand names.
Mary Kay’s Enchanted Wish Collection, Mary Kay TimeWise Vitamin C Activating Squares, Mary Kay Eau So Cute EDT, Mary Kay Clear Proof Deep-Cleansing Charcoal Mask.
Global sales in 2016 fell to $3.5 billion, from 2015 heights, but a new president of its North American region and the ground-breaking of a new $125-million U.S. facility ended 2016 on a high note for the direct seller.
Mary Kay says it develops, tests, manufactures and packages most of its own products at its state-of-the-art facilities in Dallas and China—and now it will have a giant facility in which to accomplish this in the U.S.
Exactly 53 years to the day after Mary Kay Ash launched her dream company from a small Dallas storefront, the company broke ground in November on a new 480,000 square foot U.S.-based global manufacturing and R&D facility in Lewisville, TX. The $125 million building, with a projected completion date of first quarter of 2018, will support the company’s future needs in producing skincare, color cosmetics and fragrances to be sold by more than 3.5 million Mary Kay Independent Beauty Consultants in more than 35 countries.
Socially savvy, the Dallas-based company was honored for Best Pinterest, Best YouTube and Best App at the 2016 #beauty20 Awards in Los Angeles in November. The awards ceremony sponsored by innoCos Digital recognizes the most groundbreaking innovation in digital marketing by beauty brands. This was the fourth consecutive year that Mary Kay was honored at the consumers’ choice awards.
At the end of 2016, Mary Kay Inc. appointed Nathan Moore as president of the Mary Kay North America region at the company’s global headquarters. He began his career at Mary Kay Inc. as a staff attorney in 1995. He replaced Darrell Overcash who served as president of Mary Kay North America for 10 years, and retired after more than 20 years with the company.
2017 News of Note
In April, Mary Kay appointed Dr. Lucy Gildea as chief scientific officer at the company’s global headquarters in Addison. She leads the global R&D function, working on developing innovative products and increasing the number of patents. The company holds more than 1,300 patents for products, technologies and packaging designs in its global portfolio—including more than 130 patents granted in 2016 alone. Prior to joining Mary Kay, Dr. Gildea spent 15 years at P&G.
As the Hispanic market continues to grow for Mary Kay in the U.S., Latinas made up more than 39% of new Mary Kay Independent Beauty Consultants in 2016, and 22% of the company’s total independent sales force.
With women-related philanthropy as part of its DNA, Mary Kay promoted its “Beauty That Counts” campaign, a global initiative that has raised $11 million for women and children around the world. The product helping to raise money for the cause was Mary Kay’s limited-edition heart-shaped cheek powder, Beauty That Counts.
At the U.S. corporate seminar held in July, Mary Kay introduced what it calls a “beauty industry first”—technology that delivers pure Vitamin C in small, dissolvable squares. As a patented Mary Kay TimeWise Vitamin C Activating Square dissolves in the palm of your hand, it’s transformed into a fresh, pure vitamin C elixir that powers up any Mary Kay serum for an age-fighting boost.
In July, the direct seller announced the opening of its newest market—Mary Kay Peru, which strengthens its already solid foundation in Latin America.
In September, the company launched Mary Kay Eau So Cute EDT, a fruity, floral fragrance housed in a whimsical bottle shaped like a bow.