Corporate Sales: $70.1 billion
Beauty Sales: $7.1 billion (baby, oral, and skin care products)
Key Personnel: Alex Gorsky, chairman, board of directors and chief executive officer; Dominic J. Caruso, chief financial officer; Jorge Mesquita, worldwide chairman, consumer.
Major Products/Brands: Listerine oral care, Johnson’s Baby personal care, Neutrogena and Aveeno skin care products, Clean & Clear, Lubriderm, RoC, Maui Moisture, NeoStrata, FX hair styling products, and OGX collection of shampoos, conditioners, treatments, styling products, body care and bath products.
New Products: Aveeno Daily Moisturizing Lotion Sheer Hydration, Aveeno Absolutely Ageless, Neutrogena Rain Bath, Neutrogena Hydro Boost Water Gel and Gel-Cream, RoC Multi Correxion 5-in-1 Chest, Neck & Face Cream with SPF 30, OGX Coconut Water Shampoo & Conditioner.
Comments: Johnson & Johnson’s baby care segment sales were $2 billion in 2015, a decrease of 8.7% compared to the prior year, which included 1.2% operational growth and a negative currency impact of 9.9%. Operational growth was primarily due to new product launches partially offset by competition in China.
Oral care franchise sales were $1.6 billion in 2015, a decrease of 4.1% as compared to the prior year, which included 5.2% operational growth and a negative currency impact of 9.3%.
Total skin care business sales were $3.5 billion in 2015, representing a decrease of 6% in comparison to the prior year, which included 1.3% operational growth and a negative currency impact of 7.3%. Operational growth was primarily due to sales growth of Neutrogena and Aveeno products partially offset by lower sales in China.
J&J earned accolades in March 2015 when it signed Jazz Jennings, a 14-year-old transgender activist, to be the face of its Clean & Clear skin care brand.
News of Note in 2016
Despite landing on the losing end of a costly landmark decision regarding the talc in its baby powder and the link to cancer, Johnson & Johnson scored a huge coup in June 2016 when it snagged Vogue International for $3.3 billon. The privately held company has annual estimated sales in the ballpark of $300 million, and its focus on salon-influenced and nature-inspired hair care and personal care products broadens J&J’s venerable mass market personal care reach to new consumers.
Earlier in 2016, J&J also acquired the dermocosmetics company NeoStrata, a brand known for its anti-aging technologies and research into alpha hydroxy acids.