10.25.21
Natura &Co. is #6 on this year's list of Top Global Beauty Companies.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Beauty Sales
$7.1 billion
Key Personnel
Roberto Marques, executive chairman and chief executive officer; Pedro Passos, founder, co-chairman; Guilherme Leal, founder, co-chairman; Luiz Seabra, founder, co-chairman; Angela Cretu, chief executive officer, Avon; Joao Paulo Ferreira, chief executive officer, Natura &Co Latin America; Michael O’Keefe, chief executive officer, Aesop; David Boynton, chief executive officer, The Body Shop
Major Products
Four major fragrance, personal care and cosmetic brands sold in 110 countries: Aesop, Avon, Natura, The Body Shop
New Products
Avon ANEW Skin Reset Plumping Shots, Avon Far Away Beyond fragrance, Avon Cannabis Sativa Seed Oil, Natura Ekos Castanha skin care, Natura Lumina Tratamento Pró-Reconstructor hair care, The Body Shop CBD Skincare range, Aesop Sublime Replenishing Night Masque, Aesop Citrus Melange Body Cleanser
Comments
2020 was off to a good start as Natura &Co (Natura, The Body Shop, Aesop, Avon,) welcomed Avon to their group portfolio. By the next month, the world had dramatically changed. The global company used its experience gained when Covid-19 first appeared in China to make changes in other regions—and quickly pivoted to producing essentials such as hand sanitizer. They also offered community support through programs such as the #IsolatedNotAlone campaign, to respond to increased reports of domestic violence during the pandemic. The four companies that form the group are committed to generating positive economic, social and environmental impact.
Despite the overall challenges faced in 2020, ramping up their digitalization efforts for online shopping—via digital brochures and new apps—and ensuring their more than 8 million consultants and representatives could continue to work during lockdowns—saved the day for Natura &Co. The Brazil-based multinational attributed the growth, in large part, to digital technologies, which led to a 107% increase in social selling and e-commerce sales across the group.
Corporate sales rose 12% in 2020 to $7.1 billion. By segment, Natura &Co Latin America reported a 9.4% sales increase to $3.9 billion; Avon’s sales rose 2.9% to $1.7 billion, The Body Shop’s sales increased 32.4% to $1 billion, and Aesop’s revenue rose a dramatic 50% to reach $365,000.
Natura says it’s on track to create a common culture for all of its brands, starting with Latin America, where it has created a fully integrated business unit comprising all four brands. Now, Natura is rebuilding Avon, relaunching the brand and implementing a new business model to create sustainable and profitable earnings opportunities for its representatives.
In November 2020, a third quarter report highlighted strengthened capital structure, launch of &Co Pay financial services platform and certification of Aesop as a B Corp. Fiscal results showed a strong growth in revenue in the third quarter, significantly outperforming the global Cosmetics, Fragrance, and Toiletries market, as the sustained ramp-up in digital sales across all brands continued.
2021 Highlights
In March, The Body Shop expanded its refill and recycling offerings worldwide, starting with refill stations in 47 stores in France and expanding to over 400 globally. The brand plans to have all of its stores equipped within the next five years. Just visit one of these stores to pick up your refillable 250ml aluminum bottle, choose from a selection of shower gels, liquid hand soaps, shampoos and conditioners, and fill it up. Once you’ve finished the bottle, give it a rinse, bring it back and refill it. The selection of available products will vary from 6-12, depending on the store size. In addition, the brand’s entire formulations portfolio will be certified by The Vegan Society by the end of 2023
After unveiling its 2030 sustainability vision, Commitment to Life, Natura &Co reached a new milestone by becoming the world’s largest B-Corp certified company. It also achieved important targets in sustainability in 2020. The Natura brand avoided 32% in emissions, which is equivalent to 162,000 tons of CO₂ emissions of greenhouse gas and all four brands launched their plans to become Net Zero by 2030 on Scopes 1, 2 and 3. Finally, Natura &Co replaced 2,489 tons of virgin plastic for recycled alternatives, equivalent to more than 120 million PET bottles.
A key highlight of the quarter was the strengthening of Natura &Co’s capital structure with the successful completion in October of a $1 billion capital raise. Roberto Marques, executive chairman and Group CEO of Natura &Co, stated: “The successful raising of $1 billion in bonds linked to sustainability targets is a milestone for Natura &Co and for Natura, and is the largest-ever single issuance by a Brazilian issuer.”
Natura &Co also made further advances in its integration of Avon, one year after it became part of the Group’s family of brands.
In July, Avon launched a fragrance that claims to be the world’s first to use “upcycled vanilla extract.” Called Far Away Beyond, the scent is based on a vanilla note made from 100% upcycled vanilla beans, which would otherwise be discarded.
Looking Ahead
Consolidated net revenue in Q2 rose 36%, to $1.9 billion (again outperforming the CFT market), driven by double-digit sales growth at all four of the Group’s iconic brands, including boosts from Avon both in Latam and International. Growth across the board was attributed to sales in digital social selling and e-commerce across all brands, despite continued impacts from Covid-19 in key markets. Digitally-enabled sales, which include online sales (e-commerce + social selling) and relationship selling using their main digital apps, reached 51% of total revenue.
At The Body Shop and Aesop, online sales were recorded at four times above their Q2-19 pre-pandemic levels and represented 10% of total sales.
The company reported that Avon’s integration “is progressing well.”
In June, Natura &Co also marked the first anniversary of its Commitment to Life – 2030 Sustainability Vision. In the quarter, the group announced the launch of a new data tool to aid conservation of the Amazon and unveiled its ambitions to be the first multinational to ensure that its workforce reflects the demographic composition of the societies in which it operates.
Read Next: Beiersdorf is #7.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Beauty Sales
$7.1 billion
Key Personnel
Roberto Marques, executive chairman and chief executive officer; Pedro Passos, founder, co-chairman; Guilherme Leal, founder, co-chairman; Luiz Seabra, founder, co-chairman; Angela Cretu, chief executive officer, Avon; Joao Paulo Ferreira, chief executive officer, Natura &Co Latin America; Michael O’Keefe, chief executive officer, Aesop; David Boynton, chief executive officer, The Body Shop
Major Products
Four major fragrance, personal care and cosmetic brands sold in 110 countries: Aesop, Avon, Natura, The Body Shop
New Products
Avon ANEW Skin Reset Plumping Shots, Avon Far Away Beyond fragrance, Avon Cannabis Sativa Seed Oil, Natura Ekos Castanha skin care, Natura Lumina Tratamento Pró-Reconstructor hair care, The Body Shop CBD Skincare range, Aesop Sublime Replenishing Night Masque, Aesop Citrus Melange Body Cleanser
Comments
2020 was off to a good start as Natura &Co (Natura, The Body Shop, Aesop, Avon,) welcomed Avon to their group portfolio. By the next month, the world had dramatically changed. The global company used its experience gained when Covid-19 first appeared in China to make changes in other regions—and quickly pivoted to producing essentials such as hand sanitizer. They also offered community support through programs such as the #IsolatedNotAlone campaign, to respond to increased reports of domestic violence during the pandemic. The four companies that form the group are committed to generating positive economic, social and environmental impact.
Despite the overall challenges faced in 2020, ramping up their digitalization efforts for online shopping—via digital brochures and new apps—and ensuring their more than 8 million consultants and representatives could continue to work during lockdowns—saved the day for Natura &Co. The Brazil-based multinational attributed the growth, in large part, to digital technologies, which led to a 107% increase in social selling and e-commerce sales across the group.
Corporate sales rose 12% in 2020 to $7.1 billion. By segment, Natura &Co Latin America reported a 9.4% sales increase to $3.9 billion; Avon’s sales rose 2.9% to $1.7 billion, The Body Shop’s sales increased 32.4% to $1 billion, and Aesop’s revenue rose a dramatic 50% to reach $365,000.
Natura says it’s on track to create a common culture for all of its brands, starting with Latin America, where it has created a fully integrated business unit comprising all four brands. Now, Natura is rebuilding Avon, relaunching the brand and implementing a new business model to create sustainable and profitable earnings opportunities for its representatives.
In November 2020, a third quarter report highlighted strengthened capital structure, launch of &Co Pay financial services platform and certification of Aesop as a B Corp. Fiscal results showed a strong growth in revenue in the third quarter, significantly outperforming the global Cosmetics, Fragrance, and Toiletries market, as the sustained ramp-up in digital sales across all brands continued.
2021 Highlights
In March, The Body Shop expanded its refill and recycling offerings worldwide, starting with refill stations in 47 stores in France and expanding to over 400 globally. The brand plans to have all of its stores equipped within the next five years. Just visit one of these stores to pick up your refillable 250ml aluminum bottle, choose from a selection of shower gels, liquid hand soaps, shampoos and conditioners, and fill it up. Once you’ve finished the bottle, give it a rinse, bring it back and refill it. The selection of available products will vary from 6-12, depending on the store size. In addition, the brand’s entire formulations portfolio will be certified by The Vegan Society by the end of 2023
After unveiling its 2030 sustainability vision, Commitment to Life, Natura &Co reached a new milestone by becoming the world’s largest B-Corp certified company. It also achieved important targets in sustainability in 2020. The Natura brand avoided 32% in emissions, which is equivalent to 162,000 tons of CO₂ emissions of greenhouse gas and all four brands launched their plans to become Net Zero by 2030 on Scopes 1, 2 and 3. Finally, Natura &Co replaced 2,489 tons of virgin plastic for recycled alternatives, equivalent to more than 120 million PET bottles.
A key highlight of the quarter was the strengthening of Natura &Co’s capital structure with the successful completion in October of a $1 billion capital raise. Roberto Marques, executive chairman and Group CEO of Natura &Co, stated: “The successful raising of $1 billion in bonds linked to sustainability targets is a milestone for Natura &Co and for Natura, and is the largest-ever single issuance by a Brazilian issuer.”
Natura &Co also made further advances in its integration of Avon, one year after it became part of the Group’s family of brands.
In July, Avon launched a fragrance that claims to be the world’s first to use “upcycled vanilla extract.” Called Far Away Beyond, the scent is based on a vanilla note made from 100% upcycled vanilla beans, which would otherwise be discarded.
Looking Ahead
Consolidated net revenue in Q2 rose 36%, to $1.9 billion (again outperforming the CFT market), driven by double-digit sales growth at all four of the Group’s iconic brands, including boosts from Avon both in Latam and International. Growth across the board was attributed to sales in digital social selling and e-commerce across all brands, despite continued impacts from Covid-19 in key markets. Digitally-enabled sales, which include online sales (e-commerce + social selling) and relationship selling using their main digital apps, reached 51% of total revenue.
At The Body Shop and Aesop, online sales were recorded at four times above their Q2-19 pre-pandemic levels and represented 10% of total sales.
The company reported that Avon’s integration “is progressing well.”
In June, Natura &Co also marked the first anniversary of its Commitment to Life – 2030 Sustainability Vision. In the quarter, the group announced the launch of a new data tool to aid conservation of the Amazon and unveiled its ambitions to be the first multinational to ensure that its workforce reflects the demographic composition of the societies in which it operates.
Read Next: Beiersdorf is #7.
