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    Top 20 Companies

    19. Revlon

    19. Revlon
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    11.01.19
    New York, NY
    www.revlon.com

    Sales: $2.5 billion

    Key Personnel: Debra Perelman, president and chief executive officer; Silvia Galfo, president, Revlon brand; Gillian Gorman Round, general manager, American Crew, CND, Flesh and Gatineau brands; Ava Huang, general manager, Elizabeth Arden brand; Eric Lauzat, president, international; Jon Levin, general manager, U.S., Mass; Catherine Roggero-Lovisi, president, North America.

    Major Products/Brands: Consumer, Professional, and Elizabeth Arden product brands, including Revlon, Almay, SinfulColors and Pure Ice color cosmetics, Revlon Colorsilk hair color, Charlie fragrances, Ultima II and Gatineau skin care, Flesh cosmetics, Acumen men’s grooming; Intercosmo, Orofluid, American Crew and UniqOne hair care; CND nail polishes; Elizabeth Arden, Red Door, Halston, Elizabeth Taylor, Britney Spears, Visible Difference.

    New Products: Revlon—Kiss Plumping Lip Crème, So Fierce! Mascara, So Fierce! Vinyl Eyeliner, Kiss Cushion lip tint, Colorstay Overtime lip color, Kiss Exfoliating Balm, Mega Multiplier and Volumazing mascaras, Photoready Insta-Filter Foundation, Youth FX Fill+Blur foundation; Elizabeth Arden—Skin Illuminating Brightening Hydragel Cream, Ceramide Lift and Firm Day Cream, Prevage City Smart Skin; Almay—Make Them Jelly Hi-Lite, Palette Pops and Shadow Squad eyeshadow; CND-Boho Spirit nail color; Juicy Couture Oui fragrance.

    Comments: So far, new CEO leadership has not helped Revlon solve its financial woes. Debra Perelman was installed to helm the company in May 2018, and by the end of 2018, consolidated net sales tumbled $2,564.5 million, a -4.8% drop equaling $129.2 million. Sales in North America and international markets were down -5.5% ($1.3 billion est.) and -4% ($1.2 billion), respectively.

    Lower cosmetic and hair color sales contributed to a Revlon segment net sales decrease of -8.4% ($91.0 million) to $998.3 million compared to $1,089.3 million in 2017. The Elizabeth Arden segment was a bright spot, posting $490.2 million in net sales, a +13.0% increase of $56.4 million, up from $433.8 million in 2017, thanks to higher net sales of Elizabeth Arden skin care products.

    Elsewhere, portfolio segment net sales were down -4.7% ($27.9 million) to $564.6 million compared to $592.5 million in 2017. Lower net sales of Cutex nail care products were partially offset by higher net sales of Almay color cosmetics. Lower net sales in the mass channel and expiration of certain celebrity fragrance licenses also contributed to a sizable -11.5% ($66.7 million) drop in the company’s Fragrances segment, rendering net sales of $511.4 million.

    The company’s year-end results were delivered in May, after Revlon filed a March appeal to the U.S. Securities and Exchange Commission for an extension, citing the need to review “effectiveness of internal control” over its financial reporting. In a follow-up with the SEC, Revlon explained that it had found a “material weakness” in its financial reporting for last year “primarily related to the lack of design and maintenance of effective controls” resulting from its problems implementing a new enterprise U.S. resource planning (ERP) system, which effectively integrates everything from a company’s inventory of manufacturing goods to its customer relationships. Revlon specifically referenced the difficulties at its Oxford, NC, manufacturing facility in its annual report, connecting service level disruptions with an approximate $54 million net sales loss in its Revlon segment.

    News of Note in 2019: In May, Linda Wells stepped down from her role as chief creative officer at Revlon Inc. WWD reported that going forward she would be working with Revlon as a consultant on Flesh, Revlon’s first incubated prestige makeup brand sold exclusively at Ulta Beauty.

    In Q2 2019, Revlon’s overall net sales fell -6% to $570.2 million, but the net loss shrunk from $122.5 million in the prior-year period, to $63.7 million. Sector-wise, Elizabeth Arden continued to be the company’s top performer with a 10.7% net sales increase to $117.4 million. Portfolio and Fragrances fell 19.6% and 12.9%, respectively, and Revlon sector net sales reported a -2.6% fall from $258.3 million to $251.5 million.

    In August Revlon’s stock experienced an upswing on rumors that the company was considering a sale. According to Bloomberg, the news came after the company had received a $200 million four-year senior secured loan to help fund its business, and additionally solicited Goldman Sachs to explore its financial options.
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    • 6. Coty

      6. Coty

      New York, NY www.coty.com Beauty Sales: $9.3 billion Key Personnel: Pierre Laubies, chief executive officer; Gianni Pieraccioni, chief operating officer, Consumer Beauty; Sylvie Moreau, president, Professional Beauty; Edgar Huber, president, C…
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    • 5. Shiseido

      5. Shiseido

      Japan www.shiseido.com Beauty Sales: $9.9 billion Key Personnel: Masahiko Uotani, president and chief executive officer; Shigekazu Sugiyama, chief executive officer, Japan region and president, Shiseido Japan Co., Ltd.; Norio Tadakawa, chief s…
      11.01.19

    • 4. Procter & Gamble

      4. Procter & Gamble

      Cincinnati, OH www.pg.com Corporate Sales: $66.8 billion Beauty Sales: $12.4 billion Key Personnel: David S. Taylor, chairman, president and chief executive officer; Fama Francisco, president, global baby care and baby and feminine care; Wi…
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    • 3. The Estée Lauder Companies

      3. The Estée Lauder Companies

      New York, NY www.elcompanies.com Beauty Sales: $14.9 billion Key Personnel: William P. Lauder, executive chairman; Fabrizio Freda, president and chief executive officer; John Demsey, executive group president; Carl Haney, executive vice presid…
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    • 2. Unilever

      2. Unilever

      The Netherlands www.unilever.com Corporate Sales: $58.4 billion Beauty Sales: $23.6 billion Key Personnel: Alan Jope, chief executive officer; Graeme Pitkethly, chief financial officer; Marc Engel, chief supply chain officer; Sunny Jain, pr…
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    • 1. L’Oréal

      1. L’Oréal

      France www.loreal.com Beauty Sales: $30.8 billion Key Personnel: Jean-Paul Agon, chairman and chief executive officer; Laurent Attal, executive vice president, research and innovation; Cyril Chapuy, president, L’Oréal Luxe; Vianne…
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    • TOP 20 GLOBAL BEAUTY COMPANIES

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    • 20. Kosé

      20. Kosé

      Japan www.kose.co.jp Corporate Sales: $3 billion Beauty Sales: $2.3 billion Key Personnel: Kazutoshi Kobayashi, president and chief executive officer; Jiro Nakabayashi, senior executive officer; Tadanobu Hayashi, executive officer; Koichi S…
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    • 18. Colgate-Palmolive

      18. Colgate-Palmolive

      New York, NY www.colgatepalmolive.com Corporate Sales: $15.5 billion Beauty (Personal Care) Sales: $3.1 billion Key Personnel: Ian Cook, executive chairman; Noel Wallace, president and chief executive officer; Mukul Deoras, president, Colga…
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    • 17. Mary Kay

      17. Mary Kay

      Addison, TX www.marykay.com Beauty Sales: $3.4 billion (est.) Key Personnel: Richard R Rogers, executive chairman; David Holl, chairman and chief executive officer; Sheryl Adkins-Green, chief marketing officer; K.K. Chua, president, Asia Pacif…
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    • 16. Natura & Co

      16. Natura & Co

      Brazil www.naturaeco.com Beauty Sales (Natura, The Body Shop and Aesop): $3.5 billion Key Personnel: Roberto Marques, executive chairman, Natura & Co; Agenor Leão, vice president, Latin America; Erasmo Toledo, vice president, direct…
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    • 15. Chanel

      15. Chanel

      France www.chanel.com Corporate Sales: $11.1 billion Beauty Sales: $3.7 billion (est.) Key Personnel: Alain Wertheimer, global chief executive officer and co-chairman; Gerard Wertheimer, co-chairman. Major Products/Brands: Fragrance, Ski…
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    • 14. Avon Products Inc.

      14. Avon Products Inc.

      United Kingdom www.avonworldwide.com Corporate Sales: $5.5 billion Beauty Sales: $3.7 billion Key Personnel: Jan Zijderveld, chief executive officer; Jonathan Myers, executive vice president and chief operating officer; James Thompson, chie…
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    • 13. Henkel

      13. Henkel

      Germany www.henkel.com Corporate Sales: $23.3 billion Beauty Sales: $4.7 billion Key Personnel: Hans Van Bylen, chief executive officer; Jens-Martin Schwärzler, executive vice president, Beauty Care. Major Products/Brands: Personal…
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    • 12. Amorepacific

      12. Amorepacific

      South Korea www.apgroup.com Beauty Sales: $4.8 billion Key Personnel: Suh Kyungbae, chairman and chief executive officer; Bae Donghyun, president and chief executive officer. Major Products/Brands: Skincare, Cosmetics and Hair Care sold und…
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    View Breaking News >
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