• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    L’Oréal’s Brice André Looks to a Circular Packaging Future

    New Innovations in Airless Packaging

    Why Creative Cartons and Paper Tubes Are Rising in Popularity

    Not Your Great-Grandmother’s Toothpaste Tube

    Back in Business: In-Person in LA
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Latest Updates About Cosmoprof North America

    Meet the Clean Beauty Brand for Dogs

    Paco Rabanne Introduces Elle Fanning as Ambassador for New ‘Fame’ Fragrance

    Highlights from Paris Packaging Week

    Walgreens Boots Alliance Decides Not to Sell Boots and No7 Beauty Company Businesses
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Arkay

    Cospack America Corporation

    L’Oréal’s Brice André Looks to a Circular Packaging Future

    New Innovations in Airless Packaging

    Why Creative Cartons and Paper Tubes Are Rising in Popularity
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Paco Rabanne Introduces Elle Fanning as Ambassador for New ‘Fame’ Fragrance

    NJPEC Inducts Allan Hafkin into 2022 Hall of Fame

    Walgreens Boots Alliance Decides Not to Sell Boots and No7 Beauty Company Businesses

    Naples Soap Company to Open New Store in Venice, Florida

    L’Oréal Paris Unveils Men Expert One-Twist Hair Color
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Verescence Leads the Future of Eco-Friendly Glass Packaging and Deco

    Neenah Unveils Idea Shop Promotion

    APC Packaging Creates Mono-Material System Dropper & Bottle

    Alder Packaging Launches in Los Angeles

    L’Oréal’s Brice André Looks to a Circular Packaging Future
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Irene Forte Skincare Is Like a Mediterranean Diet for Your Skin

    L’Oréal’s Brice André Looks to a Circular Packaging Future

    New Innovations in Airless Packaging

    Why Creative Cartons and Paper Tubes Are Rising in Popularity

    Not Your Great-Grandmother’s Toothpaste Tube
    Top 20 Companies
    AmorePacific

    Natura Cosméticos S.A.

    Johnson & Johnson

    Mary Kay
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Asquan Ltd

    Derik Industrial USA

    Yonwoo/PKG

    Neenah

    GAR Labs
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    A Look at What’s Happening at CPNA 2022

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Top 20 Companies

    6. Shiseido

    ...

    6. Shiseido
    Shiseido’s latest foundation entry is formulated to give buildable coverage with a dewy glow.
    6. Shiseido
    Related CONTENT
    • CEW Women's Leadership Awards Celebrates Industry Execs
    • Olaplex Files for IPO
    • Shiseido Sells 3 Iconic Brands
    • Sustainable Beauty: The Beauty Industry’s Role in Mitigating Climate Change
    • The Future of Sustainable Packaging: Insights from Beauty Brands & Packaging Designers
    Jamie Matusow with Joanna Cosgrove, Editor-in-Chief with Contributing Editor11.01.17
    Update: Shiseido ranks at #5 on our latest report Top 20 Global Beauty Companies 2021.

    Japan
    www.shiseidogroup.com

    Beauty Sales:

    $7.3 billion

    Key Personnel:

    Masahiko Uotani, Shiseido group CEO; Kentaro Fujiwara, president, Shiseido China; Shigekazu Sugiyama, president, Shiseido Japan; Jean-Philippe Charrier, president, Shiseido Asia Pacific; Philippe Lesné, president, Shiseido travel retail; Marc Rey, president & CEO, Shiseido Americas; Louis Desazars, president & CEO, Shiseido Group EMEA; Mikiko Soejima, chief beauty officer; Yoshiaki Okabe, Shiseido brand director.

    Major Products/Brands:

    Shiseido, Clé de Peau Beaute, Bare Minerals, Buxom Cosmetics, Nars, IPSA, Laura Mercier, RéVive, Benefique, Dolce & Gabanna, Issey Miyake, Narciso Rodriguez, Elixir, MAQuillAGE, Haku, Prior, Anessa, Aqualabel, Za, Aupres, Urara, Pure&Mild, Senka, Tsubaki, Sea Breeze, Shiseido Professional, Joico.

    New Products:

    Shiseido Syncro Glow Luminizing Fluid Foundation; Buxom Full-On Lip Cream & Polish; Joico InstaTint line extensions (Rose Gold, Amethyst and Violet Opal); Nars color cosmetics Fall 2017 collection, WASO skin-care line.

    Comments:

    With more than a century of business under its belt, Shiseido is one of Japan’s most revered companies as well as its primary market, accounting for 48% of sales. With an eye on the goal of further global expansion, the company has continued to work toward broadening its reach in other global regions: The Americas (19.1%), China (14.2%), EMEA (10%), Asia Pacific (5.8%) and travel retail (2.9%).

    Having expressed the desire to make its prestige brands like its namesake Shiseido and Clé de Peau BEAUTÉ a priority, Shiseido’s prestige product sales comprised 39.9% of its total sales last year (+15%). Moving forward, the company promised to aggressively increase its investment in Laura Mercier and Dolce&Gabbana, the newest brands in its prestige portfolio. Going forward, the company stated that it will also prioritize the rejuvenation of bareMinerals, its personal care products in the Japanese market, and AUPRES, a China-exclusive brand that was rebranded in 2016.

    Prestige sales were followed by cosmetics at 31% (+1%), personal care at 9.4% (+2%), fragrance at 7.9% (-15%) and professional with 5.5% (+2%).

    News of Note in 2017

    Endeavoring to personalize the beauty experience, Shiseido acquired MATCHCo. MATCHCo is a U.S. company responsible for developing a direct marketing approach that enables consumers to measure their own skin tones with a smartphone app then purchase custom-made foundation online. Shiseido said it would combine MATCHCo.’s digital technologies with its own R&D capabilities to enhance its own business model as it relates to broadening the appeal of personalized cosmetics.

    Though not entirely personalized, the new WASO brand from Shiseido was developed specifically to empower “Millennials to feel beautiful in their own skin whatever their gender, nationality, age or status.”

    With its name drawn from a combination of two words, “WA” meaning a Japanese sense of peaceful harmony, and “SO” meaning inspiration, idea and thought, WASO is said to embody authentic Japanese heritage and aesthetics.WASO is more than just a skincare line for Millennials; it “champions beauty-from-the-inside-out.” The line hinges on Whole Cell Release System W technology, which the company defines as “a method for formulating whole botanical cells…to deliver a total skincare solution.” It contains Japanese ingredients such as ninjin (carrot), biwa no ha (loquat leaf), tofu, shiro-kikurage (white jelly mushroom) and hachimitsu (honey) to treat Millennial skincare issues like dryness, oiliness and visible pores.

    In February 2017, the Japanese Ministry of Health, Labour and Welfare approved Shiseido Retinol Vital Cream V, which contains the active ingredient retinol as a “quasi-drug for improving wrinkles.” The company characterized this as a significant coup because the Ministry rarely recognizes the impact of skincare on improving wrinkles, however Shiseido successfully proved that retinol improves deep wrinkles in accordance with the guidelines established by the Japanese Cosmetic Science Society. Because of the approval, Shiseido is the only company that can manufacture and sell wrinkle-improving products with the active ingredient retinol in Japan.

    Looking Ahead

    In the past decade, Shiseido has continued to expand into other parts of Asia and other parts of the world. To date, about 120 countries around the world carry Shiseido products, and the company is keen on riding that wave, setting a goal of reaching ¥1 trillion in sales by 2020 (sales reached ¥855 billion last year) with over ¥100 billion in operating income. The company also promised to invest in digital marketing and other domains to help grow its global profile, with the goal of raising the ratio of e-commerce to more than 20% of prestige sales by the end of 2020. So far, they’re off to a good start: In Q1 2017, sales rose 9% to more than ¥232 billion ($2.05 billion). 
    Related Searches
    • retail
    • cosmetics
    • digital
    • ingredients
    Suggested For You
    CEW Women CEW Women's Leadership Awards Celebrates Industry Execs
    Olaplex Files for IPO Olaplex Files for IPO
    Shiseido Sells 3 Iconic Brands Shiseido Sells 3 Iconic Brands
    Sustainable Beauty: The Beauty Industry’s Role in Mitigating Climate Change Sustainable Beauty: The Beauty Industry’s Role in Mitigating Climate Change
    The Future of Sustainable Packaging: Insights from Beauty Brands & Packaging Designers The Future of Sustainable Packaging: Insights from Beauty Brands & Packaging Designers
    CEW Announces the 2021 Beauty Creators Awards Finalists CEW Announces the 2021 Beauty Creators Awards Finalists
    Shiseido Transfers Personal Care Business to CVC Capital Partners Shiseido Transfers Personal Care Business to CVC Capital Partners
    Weekly Recap: Guerlain World Bee Day, Arbonne Sustainability Strategy, Shiseido Americas CEO & More Weekly Recap: Guerlain World Bee Day, Arbonne Sustainability Strategy, Shiseido Americas CEO & More
    Shiseido Americas Appoints Vincent Ferrato as CFO Shiseido Americas Appoints Vincent Ferrato as CFO
    Ron Gee is Named President & CEO of Shiseido Americas Ron Gee is Named President & CEO of Shiseido Americas
    Voting Is Open for the Fragrance Foundation Consumer Voting Is Open for the Fragrance Foundation Consumer's Choice Awards
    Shiseido Establishes Joint Venture with Accenture Shiseido Establishes Joint Venture with Accenture
    Firmenich Names Robin Mason as President, Fine Fragrance North America Firmenich Names Robin Mason as President, Fine Fragrance North America
    The Future of Sustainable Beauty: It’s All About Industry Alignment The Future of Sustainable Beauty: It’s All About Industry Alignment
    A Sustainable Beauty Conversation: Suppliers Speak Out A Sustainable Beauty Conversation: Suppliers Speak Out

    Related Content

    • CEW Women

      CEW Women's Leadership Awards Celebrates Industry Execs

      Madonna Badger, Holly Thaggard, JuE Wong, Monica Arnaudo, Lela Coffey, and Gail Boye and others were honored this year.
      09.10.21

    • Olaplex Files for IPO

      Olaplex Files for IPO

      The hair care brand, now owned by Advent International, is going public.
      08.31.21

    • Shiseido Sells 3 Iconic Brands

      Shiseido Sells 3 Iconic Brands

      BareMinerals, Buxom, and Laura Mercier are going to be part of the newly formed AI Beauty Holdings, led by CEO Pascal Houdayer.
      08.25.21


    • Cosmetics | Personal Care
      Sustainable Beauty: The Beauty Industry’s Role in Mitigating Climate Change

      Sustainable Beauty: The Beauty Industry’s Role in Mitigating Climate Change

      How are beauty companies taking action against climate change and what does the future hold?
      Charles Sternberg, Assistant Editor 08.12.21

    • Cosmetics | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
      The Future of Sustainable Packaging: Insights from Beauty Brands & Packaging Designers

      The Future of Sustainable Packaging: Insights from Beauty Brands & Packaging Designers

      Sustainable Packaging is a leading issue in the beauty industry—we spoke to key players to help put things into perspective.
      Jamie Matusow, Editor-in-Chief 08.11.21

      Loading, Please Wait..
      Trending
      • Naples Soap Company To Open New Store In Venice, Florida
      • Closely Aligning Self-Care To Happiness
      • Ranking The Top 50 Cosmetic Companies
      • Nectar Recruits 8-Year-Old YouTube Star To Launch Her Own Bath & Body Line
      • 4 Key Beauty Trends For 2023 By Trendalytics
      Breaking News
      • Latest Updates About Cosmoprof North America
      • Meet the Clean Beauty Brand for Dogs
      • Paco Rabanne Introduces Elle Fanning as Ambassador for New ‘Fame’ Fragrance
      • Highlights from Paris Packaging Week
      • Walgreens Boots Alliance Decides Not to Sell Boots and No7 Beauty Company Businesses
      View Breaking News >
      CURRENT ISSUE

      June 2022

      • L’Oréal’s Brice André Looks to a Circular Packaging Future
      • New Innovations in Airless Packaging
      • Why Creative Cartons and Paper Tubes Are Rising in Popularity
      • Not Your Great-Grandmother’s Toothpaste Tube

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Pharmavite Expands in Ohio with $200 Million Investment
      Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company
      Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products
      Coatings World

      Latest Breaking News From Coatings World

      Clariant’s Launches Dispersogen Flex 100
      Lincoln Tech Enters Partnership with AkzoNobel
      AkzoNobel Launches International Interzone 945GF
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      ENDRA Life Sciences Issued 27th Patent
      AI-Enabled SKOUT Device Improves Colorectal Cancer Screening
      Simon Johnson Appointed as Senior Business Development VP at MedAcuity
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Takeda to Expand U.S. Footprint
      Croda Pharma's Lipid Systems Capability to Support mRNA Vaccines
      WuXi STA Opens High-Potency API Plant
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Latest Updates About Cosmoprof North America
      Meet the Clean Beauty Brand for Dogs
      Paco Rabanne Introduces Elle Fanning as Ambassador for New ‘Fame’ Fragrance
      Happi

      Latest Breaking News From Happi

      Two-Part Skincare Product Patented by Estée Lauder Companies
      American Cleaning Institute Pens Letter to Congress Encouraging Examination of Recyclability Improvements
      The Expert Panel for Fragrance Safety Celebrates 55 Years
      Ink World

      Latest Breaking News From Ink World

      INX Launches INXFlex Contour for Shrink Sleeve Market
      Xerox Announces Unexpected Passing of Vice Chairman and CEO John Visentin
      MNYPIA Golf Outing Set to Tee Off on Aug. 17
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Meyers purchased by third generation of Dillon family
      Epson now shipping ColorWorks C4000 inkjet label printer
      Nobelus launches new films for prime labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      What You’re Reading on Nonwovens-Industry.com
      Daio, Livedo Partner to Recycle Diapers
      Suominen Launches Hydraspun Reserve
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      3D Systems and EMS-GRILTECH Enter Strategic Partnership
      AIP Researchers Develop Microfluidic-Based Soft Robotic Prosthetic
      David Sharp Named Global Marketing VP at Catalyst OrthoScience
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Impinj Launches E910 RFID Reader Chip for Next Generation Enterprise IoT
      onsemi Receives Recognition for Sustainability for Third Straight Year
      Xerox Announces the Unexpected Passing of Vice Chairman and CEO John Visentin

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login