Whole Foods Market—and its Trends Council—have announced five clean beauty trends that they predict will be most popular among consumers in 2021.
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Clean Beauty Brands Representing Top Trends of 2021
Whole Foods' Trends Council chose the top 5 clean beauty trends of 2021—and here are a few of the products that represent each.
Clean Beauty Trend #1—Beauty Goes Waterless
Waterless beauty means swapping liquid products for bars, tablets, powders and more. On-Trend & at Whole Foods Market: Shampoo and conditioner bars by Pacha Soap Co, Shower Powder by Nude & Crude, toothpaste tablets by hello.
Clean Beauty Trend #2—Multitasking Balms
Multitasking Balms help beauty consumers simplify makeup and skincare routines. On-Trend & at Whole Foods Market: Pacifica’s Color Quench Lip Tint lip balm is in a beautiful package—and it’s quicker to apply than lipstick. Earth Tu Face Skin Stick moisturizes dry spots anywhere, in one quick swipe.
Clean Beauty Trend #3—Juiced-Up Skin Care
Skincare and self-care essentials are using more superfoods as ingredients, including celery, mushrooms, and blueberries, in face cleansers, moisturizers, eye creams, and more. On-Trend & at Whole Foods Market: Derma E Anti-Wrinkle Eye Treatment with grape seed Extract and reishi mushroom, CocoKind’s Celery Duo, and Acure’s Ultra Hydrating Eye Cream with supergreens and reishi mushroom.
Clean Beauty Trend #4—Upcycled Beauty
Repurposing food waste as a beauty product? On Trend & at Whole Foods Market: UpCircle's Herbal Blend Face Scrub is made with repurposed coffee grounds. The brand's Eye Cream is made with repurposed maple bark extract and coffee extract
5. Stressed Skin, Meet Ramped-Up Remedies
Soothe stressed skin, heal “maskne” with sheet masks and face serums with soothing ingredients such as tea tree oil and witch hazel extract. On-Trend & at Whole Foods Market: Facetory's Soothe Me Tea Tree Skin Clearing Mask and Pacifica Glow Baby Super Lit Booster Serum.
By Marie Redding, Senior Editor 03.12.21
Whole Foods Market—and its Trends Council—have announced five clean beauty trends that they predict will be most popular among consumers in 2021.
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