Slideshows
Using Whimsical Packaging to Engage Consumers
Packages that are designed for smiles and social sharing
Slideshow - Whimsical Packaging
Slideshow - Whimsical Packaging
Too Faced
TOO FACED Chocolate Bar Palette: A sweet addition to your purse
Too Cool
Too Cool For School Dinoplatz Lip Balm: A moisturizing lip balm with a prehistoric touch.
Tony Moly's Panda
TONYMOLY Panda's Dream Brightening Eye Base: Cute and good for social sharing.
Tony Moly
TONYMOLY Fruit Hand Cream: Gets the ingredients message across in an instant.
Storybook Cosmetics
Storybook Cosmetics: Near-instant success with ‘Harry Potter’-themed makeup wands.
Duke Cannon’s Grooming Can
Duke Cannon’s Grooming Can: Packs 7 men’s products in a paint can. (Designed by Berlin Packaging)
Benefit
BENEFIT: Multiple cosmetic packages draw smiles, such as Porefessional; They’re Real, Hoola
Bacon Soap
Bacon Soap: For those who are obsessed, this realistic soap looks and smells like the real thing.
3INA ‘Otherworldly” UV Collection
3INA ‘Otherworldly” UV Collection: Fluoro and UV color create surprises from day to night.
Winky Lux
Winky Lux: Lipstick whimsy with packaging inspired by an ice cream sundae.
By Jamie Matusow, Editor in Chief 08.24.17
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Slideshow: Scenes from the CEW Product Demo 2020
On February 27, Cosmetic Executive Women (CEW) hosted their 26th annual Product Demonstration, where hundreds of beauty brands were showcased.
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Innovative Cosmetic Packages of 2019
Here’s a handful of the many we’ve covered throughout the year.
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Standout Beauty Gifts in Cute, Luxe, & Keepsake Packages
Luxe boxes, keepsake tins, and gingerbread men made our cut this Holiday season - check out our beauty gift set slideshow.
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29 Winners at the NJPEC Package of the Year Awards 2019
Top honorees in the fragrance, cosmetic, sustainability, and graphics categories — plus more, from the NJPEC POY Awards.
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A Look at Olay's First Limited Edition Refillable Moisturizer Package
It's the Pink Ribbon edition -- and it's a part of P&G's three-month pilot test to see if consumers are willing to refill beauty products.
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Guests Party at Neenah's 'Think Inside The Box' Event at Woodpecker by David Burke
Guests gathered at the restaurant to meet Chef David Burke -- and take a look at Neenah's new folding board line.
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Refillable Packaging — A New Push Toward ‘Green’
A look at brands using refillable packaging for makeup, hair care, skincare — and more.
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Unfiltered Experience Debuts in Las Vegas
Dozens of small brands connect with some of Beauty’s major social media influencers -- and an appearance by Anastasia Soare.
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A Look at Frida Kahlo by Ulta Beauty's Rose-Red Packaging
The artist-inspired packaging design features a tube style inspired by oil paints, and a specially designed 'shadow switching pan.'
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Vitamin C Beauty
With its many touted benefits, there’s been a growing trend to incorporate the nutrient in skincare and body products.
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Clinique & Jane Lauder ‘Star’ at Marc Rosen’s Art of Packaging Gala
Guests celebrate at the gala’s 30th anniversary — see the slideshow.
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Brands That Tell a Sustainability Story
How brands are showing their eco-responsibility, from packaging materials to ingredients -- and ethics.
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Fragrance Insights & Inspiration: 7 Opportunity Areas To Consider
Looking cross-category for insights and inspiration, here are seven opportunity areas to consider.
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A Look at Urban Decay's Game of Thrones Collection & Its Pop-Up Palette
The packaging -- and makeup colors -- are inspired by the hit television series.
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Waterless Beauty
With growing concerns over a pending global water shortage, beauty companies are looking at solutions that take the precious resource into account.
