Beauty and the Bride

Pretty packaging and the right message will make the future Mrs. swoon

By Jamie Matusow, Editor-in-Chief 06.23.17
Statistics on the amount of money spent annually in the lucrative wedding industry range from $50 billion in the U.S., to an overwhelming $300 billion worldwide. So it’s no wonder that companies large and small aim to appeal to at least some portion of this sector. And Beauty is no exception—after all, there’s likely not a bride in the world who does not want to look her best on her special day. With the height of wedding season upon us, we searched out products targeted especially for the future Mrs., or Ms.

See the following bridal beauty products in the slideshow above.

ESSIE Gel Couture Polish Collection

Even for those that can’t afford a designer gown, they can have a bit of designer style. The Essie brand has launched a limited edition Gel Couture Bridal Collection by Monique Lhuillier, an acclaimed couture bridal designer. The new collection features six feminine and romantic shades, ranging from traditional pinks and sheers to more daring berry reds and soft sage crèmes.

Monique Lhuillier, says, "I created shades that fit every bride, perfectly complementing their dress and beauty. On my wedding day, that meant a traditional soft pink based manicure to complement the intricate detailing on the bodice and skirt of my dress. For some brides, that means a pop of berry red or metallic gold to balance a simple, elegant silhouette. This collection has something for every bride, bringing that 'perfect fit' feeling right down to her fingertips."

The appropriately named six colors in the collection are: Lace to the Altar, an elegant ivory accented with iridescent pearls; Dress is More, creamy white that's dusted with pink; Blush-worthy, a feminine peony pink speckled with gold; Sage You Love Me, soft dusty gray with a hint of green; To Have & To Gold, a chic vintage rose gold; and Berry in Love, a deep, dazzling plum red.

The gel couture bottle "mimics the twist and swirl of a perfectly tailored wedding gown," and it is paired with the brand's swirl stem brush to ensure perfect color application. The brush is tapered for a precise fit to the curve of the nail.

Aveda’s Tulasāra Wedding Masques

Aveda’s Tulasāra Wedding Masque Overnight and Wedding Masque Eye Overnight treatment products come packaged in cartons decorated with an intricate filigree pattern inspired by traditional Indian customs and weddings, including botanical motifs and henna. The design story is a fascinating one, especially for the overnight masques. As noted by Jim Neri, Aveda’s Tulasāra Wedding Masque Overnight and Wedding Masque Eye Overnight treatment products come packaged in cartons decorated with an intricate filigree pattern inspired by traditional Indian customs and weddings, including botanical motifs and henna.

“We wanted a package that would reflect Aveda’s Ayurvedic heritage and was also special, like a wedding,” says Shannon Grant, Aveda’s design director, who adds that a lot of thoughtful research went into the box. “Our goal was to honor this beautiful tradition of the Haldi ceremony and India,” says Grant.

Not only does the pattern reflect two quintessentially Indian techniques—Henna painting and Thankgka painting—the drawing itself has meaning, as well. "You'll see two main images, a peacock, which symbolizes integrity and beauty, and the conch, which stands for longevity and prosperity," Grant explains.

Philosophy's Here Comes the Bride

Philosophy’s “here comes the bride” features the cheeky skin care brand's best-selling skin care and fragrance, packaged together in a special gift set so she can walk down the aisle with a beautiful, radiant complexion, and feel clean and feminine on her special day. The set features: purity made simple one-step facial cleanser; hope in a jar original formula moisturizer for all skin types; amazing grace shampoo, bath & shower gel; and amazing grace firming body emulsion. It is also a sure and easy gift choice for anyone heading to a bridal shower.

TEMPTU Bridal Beauty Kit

Every bride wants to feel special, confident and glowing on her big day.  Temptu’s Bridal Beauty Kit, for amateurs as well as professionals, is the perfect choice to get brides photo-ready. The Bridal Beauty Kit has everything the bridal party needs to look their best. The kit includes: a dual voltage-airbrush makeup system; 3 Airpod 12ml foundations; 2 Airpod 8ml blushes; 1 Airpod 3ml highlighter; 1 Airpod 8ml bronzer; 1 primer; and 2 under-eye concealers.


Once the special look is complete, ensure it stays in place for the day or evening. Skindinavia’s  The Makeup Finishing Spray - Bridal is a water-resistant finishing spray that the brand says locks in color for up to 16 hours, preventing fading, creasing and melting. The fine mist formula protects makeup from smudges caused by tears, kisses and sweat, ensuring that it remains fresh and flawless throughout the big day. Ideal for all skin types—mothers and other wedding guests may want to use it, too.

bareMinerals I Do

bareMinerals I Do is a 7-piece makeup collection of bareMinerals beauty classics that will give brides the romantic look they've always dreamed of. And the products are long-wearing, too. The brand says these essentials will take the bride from the champagne toast to the honeymoon suite. The kit Includes: bareMinerals READY Eyeshadow 2.0 The Inspiration featuring Muse + Passion (pink frost/glimmering plum); Lasting Line Long-Wearing Eyeliner in Absolute Black; Flawless Definition Waterproof Mascara in Black; Mini bareMinerals READY Touch Up Veil Broad Spectrum SPF 15 in Translucent; Mini bareMinerals READY Blush The One (nude pink); Mini Marvelous Moxie Lipstick in Get Ready (warm rosy pink. All are easily totable in a Deluxe Train Case (4" H x 8" L x 5" W).
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