How Emerging Beauty Brands Can Grow Scale Through Data and Packaging

In the face of inflation and an impending recession, consumers are increasingly cautious with money. But that doesn’t mean they won’t buy or try new brands, products or innovative packaging solutions.
 
Earlier this year, NielsenIQ released its global Brand Balancing Act report, revealing that only 6% of global consumers surveyed were unwilling to try something new. The survey also found that 25% of the surveyed consumers had purchased a new brand because of its attractive or unique packaging.
 
Those findings should give emerging brands in the beauty category a big sigh of relief. Perhaps no other category pushes the boundaries of innovation in packaging, diversity, and sustainability than the beauty and personal care space. Emerging brands, in particular, leverage these strategies to make their mark on hearts, minds and wallets.
 
Another study by NielsenIQ, the State of the Beauty Industry