Charles Sternberg, Associate Editor11.23.21
The Covid-19 pandemic has changed life as we know it. Beyond the catastrophic human impact, the pandemic also had a significant influence on the beauty industry.
Global beauty companies were challenged by sudden brick-and-mortar retail closures, the shutdown of international travel, and supply chain disruptions. Many of these issues still linger around the world, but for the first time in a long time, people are seeing the light at the end of the tunnel.
The world will never return to exactly the way it was before the pandemic, but we now have the tools—vaccines and treatments—to turn Covid-19 into a manageable virus, similar to the seasonal flu. As a result, more and more people are deciding to resume their old activities.
Amid this shift to a “new normal,” fragrance is making a comeback in a big way, with strong
Global beauty companies were challenged by sudden brick-and-mortar retail closures, the shutdown of international travel, and supply chain disruptions. Many of these issues still linger around the world, but for the first time in a long time, people are seeing the light at the end of the tunnel.
The world will never return to exactly the way it was before the pandemic, but we now have the tools—vaccines and treatments—to turn Covid-19 into a manageable virus, similar to the seasonal flu. As a result, more and more people are deciding to resume their old activities.
Amid this shift to a “new normal,” fragrance is making a comeback in a big way, with strong
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