Delilah Kealy Roberts, writer, Lil-Lets 08.23.21
In every corner of the globe, the wellness industry is growing impressively. In 2019, the global wellness sector grew to the value of $4.5 trillion (GWI) and European wellness sales alone reached the value of $210.8 billion dollars. It is clear that more and more people are choosing to invest in themselves and their personal happiness and actively searching for new ways to do so.
For many of us, looking after our health has taken on a whole new meaning — self-care has come to the forefront of our priorities and we are looking to improve ourselves and live our best and most rewarding lives. Often, this has meant that we’ve turned our attention to other cultures and followed their lead, adopting their wellness practices into our own lives.
The Danish practice of Hygge, for example, took the UK by storm in 2016, creating a wellness trend the likes of which we’d rarely seen before.
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