Jamie Matusow, Editor-in-Chief03.19.21
Following a disruptive year in Beauty—and consumers’ upended purchasing habits—Mintel provides a look at what we can expect in 2021. The researcher has revealed four key consumer trends set to impact the global beauty and personal care industry this year, based on behaviors associated with well-being, value, technology and surroundings.
Andrew McDougal, associate director, Global Beauty and Personal Care, discusses how these major trends are set to influence the beauty and personal care sector worldwide, including implications for manufacturers, companies, brands and consumers.
Beautiful Mind
Brands have an opportunity to build normality in uncertain times through routines using products that protect, bring value and rebuild trusting relationships.“Going forward, brands that successfully highlight the use of beauty routines as a way to combat stress and anxiety and bring normality during uncertain times will drive long-term value for consumers, “ says Andrew McDougal, associate director, Global Beauty and Personal Care, Mintel. “Broadcasting stringent safety guidelines will help instill c
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