Marie Redding, Senior Editor03.08.21
Beauty consumers have different priorities since the pandemic, experts say. We’re all a little more focused on “doing good,” whether it's for people, or the planet, according to Mintel's 2021 forecast.
And since March is International Women's Day and Women's History Month, we found five beauty brands with female founders to spotlight—and all are in sync with the "do good" trend.
Mintel's analysts say consumer behaviors have changed during the Covid-19 pandemic —but last year’s Global Consumer Trends 2030 report remains accurate. “Our new 2021 forecasts remain embedded within our system of Mintel’s 7 Trend Drivers and their supporting pillars,” the new report states.
Mintel's Key Trends for 2021
Mintel's seven pillars areContinue reading this story and get 24/7 access to Beauty Packaging for FREE
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