• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Cosmoprof Bologna Review: A Bounty of Beauty

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe

    Beauty Execs Talk Sustainable Packaging—Current Trends & What Lies Ahead

    Applicators & Brushes Evolve to Meet Consumer Preferences
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    L'Oréal North Asia President Discusses China's Consumer Sector Recovery & Premium Beauty Trends

    Kiehl’s Celebrates Pride by Supporting The Trevor Project

    L’Oréal & UNESCO Announce 2023 Laureates of the For Women in Science International Awards

    Sky Organics Earns B Corp Certification

    Beauty Pie Taps Kevin Cornils as CEO
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3C Inc.

    Arkay

    The DNA of Sustainable Packaging at Aveda

    Applicators & Brushes Evolve to Meet Consumer Preferences

    Sustainable Packaging in Overdrive at MakeUp In and Luxe Pack Los Angeles
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    L'Oréal North Asia President Discusses China's Consumer Sector Recovery & Premium Beauty Trends

    Kiehl’s Celebrates Pride by Supporting The Trevor Project

    Sky Organics Earns B Corp Certification

    Beauty Pie Taps Kevin Cornils as CEO

    Selva Ventures Closes $34M Second Fund Backed by Unilever
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Aluminum Packaging for Cosmetics: Pros, Cons & Insights

    Metal & Metallized Packaging Shines in Our Latest Feature

    Beauty Brand Packaging Execs Share Sustainability Strategies

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Grove Collaborative's Sustainability Report Reveals New Plastic-Free Initiatives

    Tula Launches Summer Radiance Skincare Kit

    CosRX Launches a Blemish Treatment Serum in Innovative Packaging

    Kao Releases Progress Reports on its ESG Strategy

    Edgewell Personal Care Is One of USA Today's 'America's Climate Leaders'
    Top 20 Companies
    Estée Lauder

    Shiseido

    Henkel

    AmorePacific

    Mary Kay
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Premium Labels & Packaging Solutions

    TAESUNG

    Richmond Containers CTP Ltd

    BIG SKY PACKAGING

    Accupac
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    MakeUp in Paris Opens on June 14th—Here's a Sneak Peek

    An Indie Beauty Focus at NYSCC Suppliers’ Day 2023

    Perfect Corp.To Reveal Latest Beauty Tech Tools at Viva Technology 2023

    Hydrafacial Execs to Speak at 'Future of the Consumer' Conference

    Coty CEO Outlines Future Plans at Gala Event in Cannes
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    A New Partnership Delivers Turnkey Beauty Solutions

    Beauty Packaging asked RPG’s Bruce Teitelbaum about ‘The Vertical Beauty Alliance.’

    A New Partnership Delivers Turnkey Beauty Solutions
    RPG’s Bruce Teitelbaum talks about how beauty brands can benefit in this Q&A interview.
    Jamie Matusow, Editor-in-Chief03.01.21
     
    A Q&A interview with Bruce E. Teitelbaum, founder of RPG — about the newly formed partnership, the Vertical Beauty Alliance. 

    Beauty Packaging: Please provide a brief history of RPG. Why have you transitioned into a full-service, turnkey company for the beauty industry, including everything from formulation to packaging to retail experiences? 

    Bruce E. Teitelbaum: I founded RPG in 1991. We are widely recognized for our award-winning design and build of displays and environments. We also now deliver the highest standards in turnkey solutions, including trend forecasting, brand strategy, formulations, packaging, filling, and analytics. We create products and spaces that connect people, evoke a mood, communicate brand personalities and tell a story.
     
    It’s all about the product, and that’s exactly where we start. At RPG, product development and merchandising are the first call to action. We create cohesive consumer experiences from ideation through activation. With headquarters in Manhattan and global manufacturing facilities, RPG delivers outstanding design and vertical supply chain services that elevate and reinforce the power of brands.

    BP: Tell us about RPG’s inclusion in The Vertical Beauty Alliance.

    BT: The Vertical Beauty Alliance is a recently formed partnership,  which allows new and existing clients to leverage the collective experience, expertise, and resources of Mana Products, Meiyume and RPG—industry leaders in beauty product ideation, innovation, formulation, manufacturing, packaging and in-store experience.

    This new association brings our customers unparalleled innovation, reliable speed to market, and a global footprint for creativity, formulation and manufacturing of their brand essentials.
     

    BP: Where does the Alliance’s strengths lie?

    BT: The combined R&D innovation labs and manufacturing strength of all parties allows The Vertical Beauty Alliance to provide clients with quality mixing, filling and supply solutions in Europe, Asia, and America to ensure supply chain resilience as well as access to an extensive library of innovative formulas and finishes, including clean and vegan formulas.
     
    Furthermore, The Vertical Beauty Alliance collectively identifies and harnesses the white space in retail categories, markets and environments to elevate the power of brands and compel consumers to shop and purchase. From forecasting trends to providing in-store solutions, including displays, fixtures, retail environments and data analytics, this alliance re-imagines turnkey product development and customer experience where digital meets brick & mortar.
     

    BP: What services do you now offer beauty brands? What are the advantages of your ‘one-stop’ shop?

    BT: The heart of RPG’s success has always been our ability to strategically merchandise and visually communicate brand stories around our clients’ products. Based on that, the opportunity to establish an alliance among Mana, Meiyume, and RPG feels like a natural extension to ensure our three teams can collectively check all boxes for capabilities.

    Each company is a leader in their respective category, and, together, this allows us to offer unprecedented service and quality. In this partnership, RPG now has a global footprint with six manufacturing facilities located in three continents, nine research & development laboratories, two formulation libraries with more than 10,000 formulas, and award-winning retail and brand experiential design and manufacturing services for successful global retail activation across all channels.
     

    BP: Over the last year or so, RPG has introduced a number of innovative solutions for hands-free and hygienic packaging and sampling. Tell us about a few of your most recent/most innovative examples – how are they used and what inspired their creations, and why today’s brands/consumers will embrace these solutions? 

    BT: Safety innovation now plays a paramount role in the store experience. Consumers wants to test, try, engage and buy in real life with assurance that their surroundings are safe. Shifting needs among retailers and consumers require product testing tools to be strategically incorporated into existing infrastructures and work in tandem with new methods for product engagement.

    So, what’s the solution? RPG has designed, developed and patented low-tech, single-dose and dry air modular dispensing systems to maximize self-service and minimize risk.

    BP: What will tomorrow’s brick-and-mortar shoppers be looking for as far as in-store hygienic practices at the beauty counter?

    BT: For almost a year, the beauty industry has recognized that Covid-19 has been particularly challenging for brick & mortar retailers, especially those who focus on product interaction and experience. We’ve always acknowledged the importance of evolving our business model to meet both our clients’ needs and a changing consumer landscape.
     

    BP: Does sustainability also come into play as far as trends in hygienic and hands-free—dispensing/sampling?

    BT: The discussion around sustainability has become non-negotiable. This includes packaging solutions, millwork execution, LEED certification and almost every other aspect of the brand.

    Suggested For You
    PACKAGING & RESOURCES INC PACKAGING & RESOURCES INC
    Rohrer Corporation Rohrer Corporation
    The Leitman Group LLC The Leitman Group LLC
    Are You Sitting On Obsolete Packaging Inventory? Are You Sitting On Obsolete Packaging Inventory?
    APR Beauty Group Inc. APR Beauty Group Inc.
    PACOBOND, Inc. PACOBOND, Inc.
    The Yebo Group The Yebo Group
    GEKA: Specializing in High-Precision Beauty Applications GEKA: Specializing in High-Precision Beauty Applications
    Packaging Innovation Boosts Online Surge for Personal Care Subscriptions Packaging Innovation Boosts Online Surge for Personal Care Subscriptions
    New Frontiers For Beauty Sampling, Post-Covid New Frontiers For Beauty Sampling, Post-Covid
    New Data Validates Concerns, Fueling the New Data Validates Concerns, Fueling the 'Clean' Beauty Movement
    Function of Beauty Acquires Personalized Skin Care Company Atolla Function of Beauty Acquires Personalized Skin Care Company Atolla
    L L'Oreal To Launch the 'Bottle of the Future' in 2025
    Coty Relaunches Kylie Cosmetics with New Clean Formulas and Refreshed Packaging Coty Relaunches Kylie Cosmetics with New Clean Formulas and Refreshed Packaging
    Unilever Expands Refillable Packaging Trials Across the UK Unilever Expands Refillable Packaging Trials Across the UK

    Related Buyers Guide Companies

    • PACKAGING & RESOURCES INC

      ...
      JUAN ARENAS, PRESIDENT 05.19.23

    • Rohrer Corporation

      Rohrer Corporation

      ...
      Jeremy Selin, Marketing Manager 05.19.23

    • The Leitman Group LLC

      ...
      Jack Leitman, President 05.18.23


    • Are You Sitting On Obsolete Packaging Inventory?

      Are You Sitting On Obsolete Packaging Inventory?

      McKernan Packaging Clearing House helps businesses recoup costs associated with surplus inventory.

    • APR Beauty Group Inc.

      ...
      Aliya Anand, AVP Product Development & Marketing 05.18.22

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • MAC Revamps 'Back To MAC' Recycling Program
    • Top 20 Most Successful Celebrity Beauty Brands Of 2023—Ranked By Cosmetify
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • Unilever Uses AI For Product Development
    Breaking News
    • L'Oréal North Asia President Discusses China's Consumer Sector Recovery & Premium Beauty Trends
    • Kiehl’s Celebrates Pride by Supporting The Trevor Project
    • L’Oréal & UNESCO Announce 2023 Laureates of the For Women in Science International Awards
    • Sky Organics Earns B Corp Certification
    • Beauty Pie Taps Kevin Cornils as CEO
    View Breaking News >
    CURRENT ISSUE

    April/May 2023

    • Cosmetic Packaging: Suppliers Meet the Rise in Eco-Awareness
    • Applicators & Brushes Evolve to Meet Consumer Preferences
    • Capturing the Shiny Allure of Luxe
    • Beauty Execs Talk ‘Sustainable Packaging 2023’ & Beyond
    • The DNA of Sustainable Packaging at Aveda
    • Sustainable Packaging at MakeUp In and Luxe Pack Los Angeles
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Coatings World

    Latest Breaking News From Coatings World

    Indorama Ventures and Carbios Reaffirm Partnership to Build PET Biorecycling Plant
    AkzoNobel Powder Coatings Enhances Digital Services with Launch of My Interpon Portal
    PPG Opens Color Creation Lab with Chery Automobile in China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CardioRenal’s TENOR Device Receives Breakthrough Device Designation from FDA
    LifeQ Unveils New 24-Hour Sleep Solution
    Babson Diagnostics Welcomes New Clinical Advisor, Andrew Carroll
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Terran Biosciences, Pierre Fabre Ink Exclusive Licensing Deal for Idazoxan
    ASM Research Chemicals Launches Development Packs for API Manufacturing
    WuXi Increases Manufacturing Capacity in Germany
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    L'Oréal North Asia President Discusses China's Consumer Sector Recovery & Premium Beauty Trends
    Kiehl’s Celebrates Pride by Supporting The Trevor Project
    L’Oréal & UNESCO Announce 2023 Laureates of the For Women in Science International Awards
    Happi

    Latest Breaking News From Happi

    Olay Rolls Out Sensitive Skin Line
    World Taste & Smell Association's June 6 Webinar Looks at Smell and Multisensory Design
    Azelis Americas Opens New Application Labs for Personal Care, Home Care and Industrial Cleaning
    Ink World

    Latest Breaking News From Ink World

    Mactac Acquires Canadian Roll Label Distributor Label Supply
    WestRock Advances its Commitment to a Sustainable Future
    Roland DGA Announces Key Service Department Personnel Changes
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Schreiner's Pharma-Comb IL Label supports clinical trial cancer medication
    First Anytron ANY-JET III digital label press installed in Korea
    FPA announces Kasie Fairbarn as elected ELC co-chair
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Harper Hygienics Launches Hemp-Based Intimate Care Wipes
    What You’re Reading on Nonwovens-Industry.com
    Biodiapers Signs Agreement with Sicam
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Augmedics Debuts New Features, Indications for xvision Platform
    Artelon Closes $20M Series B Funding
    Orthofix Unveils Seven-Year Outcome Data for M6-C Artificial Cervical Disc
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    DIC Acquires Photoresist Polymers Manufacturer PCAS Canada
    Arkema Collaborates with Habitat for Humanity Philadelphia
    Vitesco Technologies, onsemi Sign SiC Long-Term Supply Agreement

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login