Lisa Holmes, Global Head of Surveys, Euromonitor International01.13.21
Euromonitor International’s “Beauty Survey 2020 Key Insights” report explores three trends that shaped beauty and personal care in 2020: A general picture of the 2020 beauty shopper, hand hygiene habits in the age of Covid-19 and self-care at home.
The shopping and consumption habits of consumers globally shifted dramatically in 2020, as the
Covid-19 pandemic forced many to stay home. This shift had a far-reaching impact within the beauty and personal care industry. Digital shopping behaviors, such as internet-based research and advertising, brand interactions and online purchases, accelerated. Personal hygiene became a critical element of everyday grooming. Even indulgences, such as spa treatments, shifted to home environments. Self-care in the beauty and personal care space is now frequently associated with activities like hot baths, home manicure and pedicures and self-applied face masks.
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The shopping and consumption habits of consumers globally shifted dramatically in 2020, as the
Covid-19 pandemic forced many to stay home. This shift had a far-reaching impact within the beauty and personal care industry. Digital shopping behaviors, such as internet-based research and advertising, brand interactions and online purchases, accelerated. Personal hygiene became a critical element of everyday grooming. Even indulgences, such as spa treatments, shifted to home environments. Self-care in the beauty and personal care space is now frequently associated with activities like hot baths, home manicure and pedicures and self-applied face masks.
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