Jamie Matusow, Editor-in-Chief12.04.20
Every year, on a quarterly basis, the Oxford English Dictionary (OED), considered to be “the definitive record of the English language,” adds hundreds of words to its massive 600,000+ entries, based on “increased and accepted usage.”
One of the words added in June was “newness,” defined as “the fact of not having existed before; the quality of being recently made, invented, introduced, bought, etc.”
It resonated with me because during this unprecedented year, we’ve seen so much resourcefulness—“newness” in the beauty industry—from the very way business is conducted, to consumer shifts in cosmetics and skin care, to innovative packaging materials and, of course, online shopping habits.
“Sustainability,” previously defined by the OED as “to be capable of enduring,” has become a key tenet in today’s beauty industry—where nearly everything from Innovation to Decoration—seems to hold this principle at its core. In
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