• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Benvenuto a Bologna!

    Stick Formats That Stack Up

    Reaping the Dividends of Customized Stock Packaging

    L’Oréal’s Brice André Looks to a Circular Packaging Future

    New Innovations in Airless Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Mary Kay Supports International Women's Forum's Latest Research

    Vegamour Launches in the UK

    Maelys Rolls Out to Ulta Beauty

    The Body Shop Encourages Young People to Vote

    Weekly Recap: Howard Kaneff Dies, Keys Soulcare Adds SPF Skincare Offering & More
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Stick Formats That Stack Up

    Reaping the Dividends of Customized Stock Packaging

    Arkay

    Cospack America Corporation

    L’Oréal’s Brice André Looks to a Circular Packaging Future
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Taking Action for the Greater Good

    Weekly Recap: Howard Kaneff Dies, Keys Soulcare Adds SPF Skincare Offering & More

    Estée Lauder Pledges 100% Electric Fleet of Vehicles by 2030

    Luster Products Unveils Comfort Oil Scalp Serum

    Tree Hut Introduces New Sugar Scrubs
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Verescence Leads the Future of Eco-Friendly Glass Packaging and Deco

    Neenah Unveils Idea Shop Promotion

    APC Packaging Creates Mono-Material System Dropper & Bottle

    Alder Packaging Launches in Los Angeles

    L’Oréal’s Brice André Looks to a Circular Packaging Future
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    United & Free Touts ‘No Unnecessary Ingredients, Products or Plastics’

    Chinese Beauty Brand Launches Sustainable Packaging Made with Eastman Material

    Stick Formats That Stack Up

    Revlon Inks Deal with Origin to Develop Next-Gen Sustainable Packaging for Cosmetics

    Irene Forte Skincare Is Like a Mediterranean Diet for Your Skin
    Top 20 Companies
    LBrands

    Oriflame

    Shiseido

    Natura Cosméticos S.A.

    Henkel
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    JP Packaging LLC.

    TAESUNG

    Pin Mao Plastic Industry Co Ltd

    3C Inc.

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    BolognaFiere, Informa Markets and PBA Announce Joint Venture

    Luxe Pack New York Announces 2023 Dates

    Indie Beauty Media Group Announces ‘Adit Live’ Event

    Benvenuto a Bologna!

    Honoring the 2022 Inductees at the NJPEC Hall of Fame Awards
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Bracing for Big Ideas in Cannabis Beauty

    An interview with BeBody founder, Kathryn Jourav

    Bracing for Big Ideas in Cannabis Beauty
    Bracing for Big Ideas in Cannabis Beauty
    Elle Morris, CEO, SnapDragon02.03.20

    In 2019, Cannabis surfaced as a major emerging trend in the food and beverage landscape – and now it’s emerging in beauty. Skincare is the primary driver in leading the beauty industry to incorporate Cannabis/CBD into products.

    Remember in the 80s The Body Shop introduced its hemp range, but hemp lost its luster as a hero ingredient because CBD replaced it with its anti-oxidizing and anti-inflammatory properties, taking the spotlight.

    For the time being, very few major beauty brands (whether prestige or mass) have dipped their toe in the Cannabis water – the exceptions being Estée Lauder’s Origins which introduced a face mask with hemp seed oil and Unilever’s Murad serum that contains hemp seed.

    But given the explosion in Cannabis related products in adjacent categories, we’ll start to see the big beauty brands embrace the idea and introduce other offerings. For now, the CBD based beauty market seems to belong to the smaller, Indie brands.

    One of those indie brands is BeBody, founded by well-known and established beauty executive, Kathryn Jourav or KJ, as she’s known. For 33 years, she has been in the front seat of beauty/skincare, beginning as an Estée Lauder beauty counter adviser in college.

    She then grew her career and knowledge as an accomplished executive in the beauty business by successfully building brands and launching Tom Ford Beauty, Omorovicza and Charlotte Tilbury.

    She founded BeBody in 2019 and the CBD infused skincare wellness line has already grown a steady following. As an established industry professional and entrepreneur, KJ shares her insights into this emerging area with Beauty Packaging’s readers

    Q: What prompted you to create BeBody?

    A: For 33 years, I have educated people on products and sold them products that made them feel good about themselves and their appearance. My experience prompted me to launch BeBody because I know that people are seeking more than just aesthetic solutions now – people crave a brand that is a movement – a brand that creates a community, with products, rituals, and culture/society - to be well and live well.

    Q: What were some of the risks you took on, if any, in starting a company with arguably provocative ingredient stories?

    A: I never viewed CBD as a risk; it just happened via collaboration and chance that we found CBD. The original January 2015 business did not have CBD as a part of the story.  We tested its efficacy and it embodies our mission to empower movement.  We view it as a good ingredient.  We are not a CBD brand we just use it as one of the special ingredients.

    Q: How does BeBody approach beauty -- what’s your mission and vision, your POV on women & beauty? 

    A. Our vision is to expose women and men to use the product every day. We created an easy to use good-for-you product line that feeds skin for energy and happier skin.  When your skin is happier, you’re happier – it’s our largest organ and perhaps the one we neglect and even abuse the most.

    We’ve learned through experience, global travels, yoga rituals and eating properly that a holistic wellness experience makes us all happier. Our goal to create a thriving brand community that is based on well-fed skin and a nourished spirit.  As a brand community, we are approachable and want to teach be-well, live-well.

    Q: Where do you see the future of the cannabis market as it relates to beauty, and even wellness, in the US? 

    A. ​The marijuana plant is a very unique plant that can-do incredible things - from making concrete for construction to helping children and adults with awful illnesses. It is unfortunate that the Federal government ‘s stance on CBD is negative and the proliferation of cheap offerings that claim to include CBD. 

    We are investing in our own high standard education on CBD and plan to create our own curriculum based on best-in-class information because we want our team to be BeBody-CBD-Certified to ensure they understand all the benefits the Cannabis plant has to offer.

    All BeBody team members are charged with educating our community members on the beneficial properties of CBD. I see Cannabis as a wellness plant that supports well-being that results in beauty.

    Q: What are the consumer benefits of CBD infusion into their skincare products - are there tangible skin benefits?  


    A. The tangible benefits include ​reducing inflammation and supporting the endocannabinoid system. 10 to 30mg of CBD a day is necessary to support the benefits that CBD provides. The most common recommendation for CBD absorption is using tinctures under the tongue for optimal absorption results. 

    I recommend preparing the skin with a polish product so that the CBD absorbs more effectively. We incorporate other ingredients such as turmeric and olive oils to reduce inflammation in the skin.

    Q: How do these propositions differ from the mainstream corporate beauty industry offerings? 


    A. The benefits of caring for the body with a ritual of dry polishing and feeding the skin with the finest extra virgin olive oil containing a high content of polyphenols and squalene (strong antioxidants).

    Q. Where would you place these benefits in the sea of competitive offerings - how can CBD make the beauty and skincare experience different or better for consumers? ​          

    A. CBD is one of many fine ingredients, it is a differentiator as it inspires clean beauty and starts a conversation on the benefits CBD.

    Q. Are there other benefits beyond beauty/skin? What is the holistic brand experience that consumers step into with BeBody?  


    A. ​People tend to be detached from touching their skin; from spending time to take care of their skin. BeBody promotes the ritual of self- care for skin, getting inspired to make movement a critical part of the day and to be a part of the community, sharing opinions and support.

    Q. How does CBD contribute to this experience? 


    A. ​The first thing you notice is the scent; CBD provides a scent that is grounding and has overall calming effect. One of the benefits of CBD is it acts as an anti-inflammatory so there are fewer aches and pains which enables/promotes more movement. As a result, all of this contributes to a better state of mind.

    Q. How might women (and men) get over their intimidation of these benefits and ingredients? Are there consumer misperceptions or barriers to overcome? 


    A. I would encourage everyone to seek out education on CBD and the human endocannabinoid system, and how CBD supports that without getting you high.  People need to think of it as a nutrient-filled plant instead of a drug - you won't test positive for THC and you won't get the munchies!
    ABOUT THE AUTHOR

    Ms. Elenita (Elle) Morris is President & CEO of SnapDragon, a female-owned and led global brand design consultancy.  Follow Elle on LinkedIn at https://www.linkedin.com/in/elle-elenita-morris/.
    Read More

    Cannabis: The New Beauty Disrupter

    Folium Biosciences Expands CBD-Infused Cosmetic Offerings

    Infographic: CBD & Beauty

    3 CBD Beauty Product Packaging Trends
    Related Searches
    • unilever
    • murad
    • beautypackaging
    • design
    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • The Top Skincare And Beauty Trends Of 2022 So Far
    • 4 Key Beauty Trends For 2023 By Trendalytics
    • Top Beauty Brands In The US—Ranked By Cosmetify
    Breaking News
    • Mary Kay Supports International Women's Forum's Latest Research
    • Vegamour Launches in the UK
    • Maelys Rolls Out to Ulta Beauty
    • The Body Shop Encourages Young People to Vote
    • Weekly Recap: Howard Kaneff Dies, Keys Soulcare Adds SPF Skincare Offering & More
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • Cosmoprof Bologna Welcomes Back the Beauty Industry
    • Stick Packaging: Stick Formats That Stack Up for Beauty
    • Reaping the Dividends of Customized Stock Packaging
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Omega-3 Fatty Acids Linked to Reduced Episodes of Depression
    Coatings World

    Latest Breaking News From Coatings World

    Indorama Ventures Posts Record 2Q 2022 Results
    Advanced Polymer Coatings Strikes Series of New Tanker Deals
    Barentz Named Distributor for Pilot Chemical Segments in US and Canada
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Spartech Promotes Three Staff Members
    Elisabeth Lackner Named Chief Scientific Officer at Element Materials Technology
    Natech Plastics Purchases Three New Injection Molding Machines
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Novavax Submits EUA for Protein-based COVID-19 Vax Booster
    BeiGene, Ontada Enter Strategic Oncology Alliance
    AskBio Appoints Clinical Ops Executives
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Mary Kay Supports International Women's Forum's Latest Research
    Vegamour Launches in the UK
    Maelys Rolls Out to Ulta Beauty
    Happi

    Latest Breaking News From Happi

    Dr. Bronner’s Releases 2022 All-One! Report, ‘Leading with Heart’
    In-Cosmetics Asia Returns to Bangkok to Deliver Look at Market Trends and Ingredient Innovations
    Perfect Corp. AI Skin Analysis Beauty SaaS Brand Console Is HIPAA-Compliant
    Ink World

    Latest Breaking News From Ink World

    BASF Breaks Ground on Riverfront Park in East Newark
    Roland DG Corporation to Relocate HQ to Miyakoda, Japan
    Gallus Launches Gallus One, Its First Fully Digital Inkjet Label Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Color-Logic partners to feature metallics at autumn events
    New Era Converting Machinery heads to The Battery Show
    Cyngient, Imageworx partner at Labelexpo for security labeling innovation
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Babyganics Introduces Triple Dry Diapers
    Daio Paper Acquires Pet Care Products Manufacturer
    Honest Reports Increased Revenue
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FundamentalVR Raises $20 Million in Series B Funding
    Bioventus Achieves Strong Growth in Q2 2022
    Bone Void Fillers Market Growing at 6%
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    onsemi Celebrates Expansion of Silicon Carbide Production Facility in New Hampshire
    Applied Materials CTO Dr. Om Nalamasu Receives IEEE Frederik Philips Award
    Weekly Recap: ALTANA, Universal Display and Emerson Top This Week’s Stories

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login