• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Carlyle To Acquire HCP Packaging

    Estée Lauder Companies Faces Class Action Lawsuit
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Clean Over Green: U.S. Beauty and Grooming Trends

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora
    Top 20 Companies
    Unilever

    Mary Kay

    Amway

    Beiersdorf
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    TAESUNG

    Big Sky Packaging

    Epopack Co. Ltd

    Yuan Harng Co. Ltd.

    APC Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Conscious Consumerism: Combining Psychodermatology with Skincare & More

    Conscious consumerism includes ethics, sustainability, health, and wellness -- offering brands new ways to engage consumers.

    Conscious Consumerism: Combining Psychodermatology with Skincare & More
    Conscious Consumerism: Combining Psychodermatology with Skincare & More
    Related CONTENT
    • Justin Bieber's Deodorant, Co-Created with Schmidt's Naturals, Finally Launches
    • Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    • Sizing Up the Skincare Market
    • 9. Johnson & Johnson
    • 8. Beiersdorf
    Kirsty Cole, head of Growth, Anthem Amsterdam & Brussels12.02.19

    Conscious consumerism encapsulates all manner of drivers to purchase, from ethics and sustainability to health and wellness.

    The rise of the health and beauty hybrid category has recently been making impactful waves toward self-care, with a special focus on the well-being of the mind—a welcome shift given the globally growing negative impacts of our “always on” and hyperconnected environments and lifestyles.

    Cultural definitions of “wealth” and how it’s measured have been upended in recent years with Millennials and the generations that follow -- throwing their weighty purchasing power behind experiences rather than things.

    Even the manner in which we research our purchases has changed dramatically. My favorite anecdotal example is when I watched my younger colleagues reviewing restaurant choices for our Christmas party on Instagram -- while my go-to was still star ratings on Google. You can imagine which research method provided the most authentic results.

    Aside from the specific purchases we make and the methods we use to select such products or services, it’s the consciousness of the approach behind it all that’s of most interest, particularly so when looking at self-care.

    New Self-Care Rituals

    Generation Z is of course at the forefront of the negative impacts of societal hyper connectivity and indeed know of no other way of life. In the UK, symptoms of depression are around two-thirds higher for Generation Z as compared to Millennials (University College London, 2019). The Gen Z consumer group also spends an estimated $143 billion each year on consumer goods (Barkley, 2018).

    Cortisol, often called the “stress hormone” because of its connection to the body’s stress response, requires management and is essential in protecting overall health and well-being, including the health of our skin and hair as part of preventing premature ageing.

    Psychodermatology’s Approach

    A burgeoning new field of medical science has developed in the U.S. in recent years – namely, psychodermatology which, as the name suggests, looks at skin treatment in much the same way as psychologists treat emotional and mental conditions.

    Psychodermatology’s approach is focused on understanding how the skin responds to emotional and environmental stress and aims to moderate and reduce the skin’s responses. Connections between mind and body are of course not new, but the invested focus on stress as a primary provocation is set to become a key focus over the coming years.

    Indeed, we’re beginning to see both consumers and brands re-framing beauty products as elements forming part of a daily routine of self-care rituals, leveraging the shift toward more conscious consumerism in a myriad of ways.

    Murad Connects Mind, Body, & Skin

    Supporting the self-care movement and specifically in response to the visibly damaging effects of stress, wellness brand Murad focuses on the connections between the body, mind and skin.

    Murad's Revitalixir Recovery Serum, shown above, is formulated to smooth stress lines, reduce both under-eye puffiness and dark circles, and renew the vibrancy of the skin. 

    “While there are many products for genetic aging (getting older) and environmental aging (sun exposure), the visible damaging effects of psychological aging (stress/lifestyle) have largely been ignored. Until now,” states Howard Murad, M.D, Murad.

    While still communicating a high-performance product and paying homage to the brand’s clinical heritage, the packaging design uses energetic and vibrant colors to give a more modern and inclusive feel.

    Givaudan's New Active, Sensityl

    Earlier this year Givaudan unveiled its active cosmetic ingredient Sensityl, which was met with great praise from the industry given its ability to tackle sensitive skin concerns while also positively influencing the user’s mood due to its soothing qualities.

    Reportedly, Sensityl works as an anti-inflammatory, fighting the effects of too much cortisol, and also as a relaxant, helping to reduce the negative impacts of stress on body and mind.

    The duality of beauty and wellness benefits speaks to the new age approach of self-care and also to more conscious consumerism given its ingredients originating from sustainably sourced microalgae:

    “We are very proud of this unique cosmetic breakthrough originating from our research on marine biotechnology, one of the most innovative sustainability pillars of Active Beauty. It reflects our deep willingness to offer our customers not only new, but also natural and sustainable products that meet consumers’ needs,” states Maurizio Volpi, Fragrance Division President – Givaudan.

    Functional Fragrances by The Nue Co.

    The Nue Co. offers a range of functional fragrances and supplements to leverage connections between our cognitive functions and olfactory systems. The products deliver a multitude of anti-stress remedies. The brand offers tailored plans to meet concerns over stress, energy levels, gut health and beyond.

    Sleep supplement products reportedly aid sleep and reduce anxiety while helping to calm and repair the central nervous system. The brand’s purpose is to address problems at their source, stating: “Valerian root is proven to have a sedative effect, while studies show that passionflower significantly impacts the quality of sleep, helping your body rest throughout the night without waking. Sleeping through the night helps lower cortisol levels and has been linked to a decreased risk of developing obesity, diabetes + heart disease.”

    The brand’s packaging design leverages a matrix style of communication to further enhance the science of logic behind the functional properties of the products -- communicating the message of "building blocks to health and wellness."

    Mood-Booster: Oh Yeahh! Lip Balm

    Italian lip balm brand Oh Yeahh! is fully committed to providing happiness. All products contain a Happiness Boosting Complex which helps increase levels of serotonin – the good mood hormone. The ingredient combination of the Griffonia Simplicifolia plant, Kiwi extract and Cacao are said to increases serotonin levels by up to 2.8 times.

    The lively colours used on pack combined with the confident and affirmation inducing product copy descriptors ladder up in support of the brand’s singularly compelling and heraldic proposition.

    Gleeful Guts: Seed's Daily Symbiotic

    Poor gut health, due to an array of factors including stress, can have very negative impacts on both the skin and one’s mood.

    Dr. Chatterjee, author of “The Stress Solution,” proports that “stress is probably one of the biggest contributors to poor gut health”. This insight is backed up by a recent Mintel report which found that “86% of all British adults have suffered some form of gastrointestinal (GI) problem or ailment in the last year… with some 30% of adults who have experienced GI issues in the last 12 months attributing them to stress.” (Mintel, 2016)

    With the prebiotics ingredient market set to reach $7.6bn by 2025 (Transparency Market Research, 2018), beauty and wellness brands are beginning to cash in on the links between gleeful guts and sprightly skin.

    Start-up brand Seed perfectly taps into the growing movement of conscious consumerism and self-care with a rather poetic call to action -- “There’s a citizen scientist in all of us. 
Question, observe, learn.
Shift perspective, look closer.

 Inquire Within.”

    The brand offers a selection of daily symbiotic (probiotics + prebiotics) capsules for digestive, heart, cellular and skin health.

    The products are packaged in slightly transparent green glass as a fitting nudge toward the brand’s use of natural and high-quality clarity ingredients, presenting consumers with the promise of blue skies ahead.

    6 Ways To Engage with Consumers in New Ways

    Though the link between the health of one’s diet and the health of one’s skin is now undeniable, it appears that skin health is also far more nuanced than skin deep.

    The boundaries of a holistic approach to skincare are continuing to blur moving towards self-care and conscious consumerism -  thus creating a host of new opportunities for brands to provide further value and engage with their consumers in new ways.

    Find a Balance: For the self-care generation an integrated approach is key. Concentrate on providing solutions for both inner and outer harmony.

    Investigate Targeted Stress-Busting Solutions: Stress is now a global plague. Consumers are looking beyond pharma for more natural and holistic remedies.

    Focus on Effectiveness: The efficacy of your product needs to be thoroughly tested in order to both capture and retain consumers. Take a considered approach to ensure return on your investment.

    Be Honest: For Gen Z consumers and beauty it’s all about ‘being yourself.’ This needs to be authentically captured in your brand positioning, product propositions and communication in order to establish credibility and trust. 

    Support Underlying Issues: Authentic marketing should include and be mindful of broader positive messaging -- drawing attention to the host of health and wellness triggers, plus tips for addressing them.

    Play a Meaningful Role: ensure your brands purpose, values and experience are considerate of social and environmental issues. Be part of positive change at a higher level.
    ABOUT THE AUTHOR

    Kirsty Cole is head of Growth, Anthem Amsterdam & Brussels. Kirsty’s diverse background in account management, business operations, marketing and development, means she brings a broad perspective and real knack for helping to solve complex brand and business challenges. 

    Having worked across a variety of accounts within FMCG, both within branding and advertising, Kirsty is dedicated to finding the best solutions and maximizing brand and design opportunities across all touch points. In her role at Anthem, Kirsty heads up the strategic growth of both the business and our key client brands across Mainland Europe.
    Related Searches
    • sephora
    • lip balm
    • matrix
    • beauty products
    Suggested For You
    Justin Bieber Justin Bieber's Deodorant, Co-Created with Schmidt's Naturals, Finally Launches
    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    Sizing Up the Skincare Market Sizing Up the Skincare Market
    9. Johnson & Johnson 9. Johnson & Johnson
    8. Beiersdorf 8. Beiersdorf
    Klarna To Open a Pup-Up Salon Klarna To Open a Pup-Up Salon
    First-To-Market Beauty Search Engine Debuts First-To-Market Beauty Search Engine Debuts
    L L'Oréal Names Winners Of 2019 Women in Digital Next Generation Awards
    ‘New Models of Aspiration’ Shape 2019 Industry Trends ‘New Models of Aspiration’ Shape 2019 Industry Trends
    MakeUp in Paris Marks 10 Colorful Years       MakeUp in Paris Marks 10 Colorful Years
    ‘The Future of Cosmetics’ at MakeUp in NewYork ‘The Future of Cosmetics’ at MakeUp in NewYork
    Google Insights into The Beauty Consumer Psyche Google Insights into The Beauty Consumer Psyche
    Key Innovation Trends in South Korea’s Haircare Market Key Innovation Trends in South Korea’s Haircare Market
    Trends Shaping the Industry in 2019 Trends Shaping the Industry in 2019
    Luxe Pack New York: It’s a Hit at Javits Luxe Pack New York: It’s a Hit at Javits

    Related Content

    • Fragrances | Personal Care
      Justin Bieber

      Justin Bieber's Deodorant, Co-Created with Schmidt's Naturals, Finally Launches

      It's called Here + Now, and Justin Bieber helped design the packaging.
      Beauty Packaging Staff 11.06.19

    • Brush Fibers | Cosmetics | Eco-friendly | Health and Beauty | Paper/Board | Personal Care | Plastics | Skin Care/Sun Care
      Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

      Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

      Sustainability, Clean Beauty and Turnkey Services take the lead at the B2B’s first edition of Cosmopack—with consumers driving the behavior.
      Jamie Matusow, Editor-in-Chief 11.01.19

    • Design Capabilities | Package Development | Skin Care/Sun Care | Turnkey
      Sizing Up the Skincare Market

      Sizing Up the Skincare Market

      Skincare is booming - here's a look at the latest trends, stand-out brands, and suppliers' views on the most-often requested packaging solutions.
      Marie Redding, Senior Editor 11.01.19


    • 9. Johnson & Johnson

      9. Johnson & Johnson

      ...
      Jamie Matusow, with Joanna Cosgrove 11.01.19

    • 8. Beiersdorf

      8. Beiersdorf

      ...
      Jamie Matusow, with Joanna Cosgrove 11.01.19

      Trending
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit | Beauty Packaging
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Ranking the Top 50 Cosmetic Companies
      • L'Oréal Paris Campaign Features Courteney Cox, Amber Heard And Julianne Moore | Beauty Packaging
      Breaking News
      • K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      • Shellworks Raises $6.2 Million in Seed Funding
      • Ulta Beauty Reports Record First Quarter 2022 Results
      • Carlyle To Acquire HCP Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      What are You Reading this Week?
      Nippon Paint Automotive Americas Appoints Robert Angart CEO and President
      Sustainability, Economy are Focus of BCF’s Annual Conference
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 28
      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Global Skincare Treatment Devices Market Expected to Grow at Over 11.5% CAGR Rate Through 2028
      Technology Cuts Plastic Decomposition from 500 Years to Three Months
      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Flint Group, New Inks from Siegwerk and Zeller+Gmelin Lead This Week’s News
      Orion to Finish Gas Black Expansion in Germany by Early 2023
      Richard Childress Racing Shows Off New Wraps for 2022 NASCAR Season
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 28
      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: OPV’s Future, Graphene Flagship and Japan Display Top This Week’s Stories
      SEMI Foundation Receives $1.5 Million Grant to Bolster Michigan’s Semiconductor Talent Pipeline
      onsemi Recognized by Fortune 500 for Its Transformation Journey

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login