• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    5 Packaging Execs Inducted into NJPEC Hall of Fame

    Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance

    Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters

    Amika & Eva NYC Have New Owners

    David’s Bridal and Mally Beauty Launch Wedding Day Makeup Touch-Up Kit
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages

    Hands-Free & Hygienic Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    5 Packaging Execs Inducted into NJPEC Hall of Fame

    Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance

    Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters

    Amika & Eva NYC Have New Owners

    David’s Bridal and Mally Beauty Launch Wedding Day Makeup Touch-Up Kit
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores

    Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives
    Top 20 Companies
    Beiersdorf

    Oriflame

    Chanel

    Mary Kay

    Unilever
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    TAESUNG

    Epopack Co. Ltd

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Big Sky Packaging

    Yuan Harng Co. Ltd.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Avec Creates Brand Identity for DTC Skincare Brand Care

    The uncomplicated look perfectly communicates the brand message.

    Avec Creates Brand Identity for DTC Skincare Brand Care
    Related CONTENT
    • Young Living Essential Oils
    • Eco Products and One-Stop Shopping Draw Crowds at L.A. Shows
    • DISC Scores Multiple Awards in Package Design Competition
    • Unicep Packaging Expands Quick Turn Prototype Service
    • Unicep Packaging Expands Quick Turn Prototype Service
    06.06.19

    New York branding and digital agency Avec has designed the brand and packaging for direct-to-consumer skincare start-up Care, showcasing the simple and effective product line. 
     
    Working closely with the Care team, Avec strategically designed every aspect of the brand identity, including messaging, packaging, website design and development, copywriting and art direction.
     
    The U.S. beauty and personal care sector was estimated to be worth $89 billion in 2018, with the influence of direct-to-consumer (DTC) brands, experiential retail and independent brands growing constantly.

    Camillia BenBassat, founder and creative director of Avec, says: “Our challenge was to cut through the noise in the crowded market and really make an impact with a superb new range that offers complex formulas with a simple routine.”

    Luxe Designs for the Bathroom Shelf
      
    The designs created for the Care range reflect the brand attributes: the products are honest, straightforward and effective. The stripped-back and modern, yet refined composition reflects both the simplicity of the daily routine and the advanced approach to the product formulations.

    The primary Care color palette is a combination of navy and mauve. BenBassat adds: “We wanted to reflect the sophistication of the products themselves, so while we selected a unique, ownable palette, we also wanted to keep the colors neutral enough to be featured on anyone’s bathroom shelf.”

    As a new to market startup, Avec aimed to make Care’s packaging feel as luxe as possible whilst keeping within the budget constraints.

    BenBassat says: “We worked in tandem with both the packaging company and clients to ensure a cohesive selection of components that sustain the brand story and would be able to live up to our quality expectations. Simple choices, such as screen-printing the designs instead of attaching labels, elevate the finish and help the packaging feel as considered as possible.”

    To avoid waste, Avec did away with the need for a secondary outer shipping box. BenBassat says: “The shipping boxes were designed to leave ample space for any labels and still stand out in the mail with a large logo, a distinct color and cheeky messaging.”

    Reflecting the Brand Story

    Avec also developed a larger visual language for partners to implement across all touchpoints from social media to marketing campaigns. This included a brand toolkit and guidelines that present the brand story and its design to guide future applications across platforms.
      
    Pilar Quintero at Care says: “It takes something special to make an impact in a sector as crowded as beauty. We had great confidence in our products, but to succeed in the competitive DTC space we knew we needed a brand identity that was as compelling and beautiful as the Care range itself. Avec has given us exactly that.”
    Related Searches
    • printing
    • target
    • marketing
    • retail
    Suggested For You
    Young Living Essential Oils Young Living Essential Oils
    Eco Products and One-Stop Shopping Draw Crowds at L.A. Shows Eco Products and One-Stop Shopping Draw Crowds at L.A. Shows
    DISC Scores Multiple Awards in Package Design Competition DISC Scores Multiple Awards in Package Design Competition
    Unicep Packaging Expands Quick Turn Prototype Service Unicep Packaging Expands Quick Turn Prototype Service
    Unicep Packaging Expands Quick Turn Prototype Service Unicep Packaging Expands Quick Turn Prototype Service
    How Social Media Is Changing Packaging Design How Social Media Is Changing Packaging Design
    Eisen Shows Wide Array of Sharpeners Eisen Shows Wide Array of Sharpeners
    Dispensing That Ratchets Up Excitement Dispensing That Ratchets Up Excitement
    MERó Creates Instagramable Packaging Design MERó Creates Instagramable Packaging Design
    DISC Scores Multiple Awards in Package Design Competition DISC Scores Multiple Awards in Package Design Competition
    Art of Shaving Recruits Queer Eye Star for Video Campaign Art of Shaving Recruits Queer Eye Star for Video Campaign
    L L'Occitane en Provence Features Employees in Campaign
    Fenty Beauty Sets Record High Fenty Beauty Sets Record High
    ‘Living Coral’ Is Announced as Pantone Color of the Year ‘Living Coral’ Is Announced as Pantone Color of the Year
    New Beauty Aisles at CVS Showcase New Imagery Standards New Beauty Aisles at CVS Showcase New Imagery Standards

    Related Content

    • Young Living Essential Oils

      Young Living Essential Oils

      ...
      05.29.19

    • Bottles/Jars | Brushes | Cartons/Boxes | Compacts | Cosmetics | Eco-friendly | Eco-friendly | Fragrances | Lipstick packages | Personal Care | Sample Sizes | Sample/Travel Sizes | Stock Pkg
      Eco Products and One-Stop Shopping Draw Crowds at L.A. Shows

      Eco Products and One-Stop Shopping Draw Crowds at L.A. Shows

      ...
      Jamie Matusow, Editor-in-Chief 04.30.19

    • Printing/Decorating
      DISC Scores Multiple Awards in Package Design Competition

      DISC Scores Multiple Awards in Package Design Competition

      ...
      04.30.19


    • Contract Services | Sample/Travel Sizes | Turnkey

      Unicep Packaging Expands Quick Turn Prototype Service

      ...
      04.30.19

    • Sample/Travel Sizes

      Unicep Packaging Expands Quick Turn Prototype Service

      For Custom Single-Use Package Designs
      04.04.19

      Trending
      • M·A·C Cosmetics Introduces Stranger Things Makeup Collection | Beauty Packaging
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • M·A·C Cosmetics Introduces Stranger Things Makeup Collection
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Ranking the Top 50 Cosmetic Companies
      Breaking News
      • 5 Packaging Execs Inducted into NJPEC Hall of Fame
      • Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance
      • Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters
      • Amika & Eva NYC Have New Owners
      • David’s Bridal and Mally Beauty Launch Wedding Day Makeup Touch-Up Kit
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      Cargill to Double Production of Tapioca Syrup
      Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences
      Coatings World

      Latest Breaking News From Coatings World

      Lan Deng Joins The ChemQuest Group as Director
      Benjamin Moore Receives Two J.D. Power Awards
      Sherwin-Williams Declares Dividend of $0.60 per Common Share
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 14
      Teleflex Launches UroLift 2 System and UroLift ATC System in the U.S.
      ENDRA Life Sciences Achieves ISO 13485 Recertification
      Contract Pharma

      Latest Breaking News From Contract Pharma

      LOTTE to Purchase BMS East Syracuse NY Manufacturing Facility
      Bora Pharmaceuticals Acquires CDMO Assets from Eden Biologics
      Cytiva Opening New Facility in Switzerland
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      5 Packaging Execs Inducted into NJPEC Hall of Fame
      Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance
      Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters
      Happi

      Latest Breaking News From Happi

      Proposed Senate FDA Legislation Includes Cosmetics Reform
      China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch
      Method For Stabilizing Retinoic Acid Precursors
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s New VC Fund, Flint Group and Siegwerk Lead This Week’s News
      The 2022 CPIPC Golf Outing Set for June 22
      NUtec’s NUbis Bulk Ink System Enables Continuous Printing
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      LemuGroup hosting Open House, Lynn Perenic honored and more
      PCMC and Hudson-Sharp assist Aspen Press & Packaging
      LemuGroup prepares for Open House in Spain
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Berry Global Sets New Target to Reduce Scope 3 Emissions
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      FDA OKs Accelus' FlareHawk TiHawk11 Interbodies
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Fraunhofer, Nanosys and Avery Dennison Lead This Week’s Stories
      eMagin Corporation Announces 1Q 2022 Results
      Identiv Continues to Expand Global RFID, IoT Footprint

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login