How the Top 20 Global Beauty Companies are coloring their success.
Eco-Responsible Packaging: Opportunity Knocks for Beauty Brands
Can ‘doing right by doing good’ become key to cosmetic brand success?
URBAN DECAY: Beauty Company of the Year: Excellence in Packaging
‘Telling a Consistent Story’
Hair Care Packaging Design
From custom-designs to stock options, hair care brands are using packaging to their advantage, both in the salon and beyond.
Color Cosmetic Packaging Designed to Do More
Foundation in airless packages and sticks, double-ended packs for lips and eyes, bottles and pens that come equipped with built-in applicators, and palettes that offer the convenience of holding enough products for a full face of makeup.
Trending in Tubes
From barrier protection to enhanced deco, tubes remain a top packaging pick for cosmetic and personal care products.
Flocked tips, sponges, brushes and other applicators take on new dimension as powerful consumer influencers.
Indie Brands Lead Beauty Industry Growth
As a new era dawns in Beauty, packaging often expresses the founder’s personality and approach to evoke a feeling.
New Options for Airless Packaging
As the popularity of airless packaging continues, suppliers offer innovative dispensing solutions.
Two Paths to Cosmetic Packaging Innovation
Differentiation is key to beauty sales, and suppliers continue to find the white spaces that will attract consumers.