Marie Redding, Associate Editor12.28.17
As the 2017 holiday shopping season comes to a close, the numbers are rolling in. Sales this year are expected to reach $671 billion — including this week. During the final shopping days of the year, from Christmas Day through New Year’s Eve, consumers are expected to spend $73 billion.
According to the research firm Customer Growth Partners, this holiday season’s 5.6% increase over the same period last year is the largest increase in sales the retail industry has seen since Holiday 2005.
According to Mastercard’s SpendingPulse Report, which tracked sales activity across all payment types from Nov. 1 to Dec. 24, 2017 marked a “new record for dollars spent.”
Tracking online sales, Adobe says Cyber Monday 2017 was the largest shopping day in history, with sales up 16.8% over last year, bringing in $6.59 billion in online sales — a 16.8% rise over last year, and $1.5 billion above Black Friday’s sales.
Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, reported year-over-year (YOY) holiday online sales gro
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