Jamie Matusow, Editor-in-Chief12.07.17
According to a report from GlobalData, customization will spearhead beauty and grooming trends throughout 2017 and beyond.
Analysts at the research and consulting firm say consumers are recognizing the importance of smarter and more connected beauty solutions, which “are experiencing a major boom due to the need for tech-validation, alongside the growing desire for more customized beauty offerings that provide unique benefits to each individual consumer.”
The company’s report states that the growth of social media and sense of a need to look one’s best at all times have created a cycle of perpetual expansion in the beauty and grooming market, with consumers desperate to keep up with the latest trends and cultural zeitgeist.
Jamie Mills, Consumer Analyst for GlobalData, says: “The ability to customize or personalize beauty and grooming products is a significant draw to today’s consumers. How well a product is tailored to one’s needs and personality is the second most influential factor when making choices in this sector, the first being how the product impacts health and wellbeing. Therefo
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