According to a report from GlobalData, customization will spearhead beauty and grooming trends throughout 2017 and beyond.
Analysts at the research and consulting firm say consumers are recognizing the importance of smarter and more connected beauty solutions, which “are experiencing a major boom due to the need for tech-validation, alongside the growing desire for more customized beauty offerings that provide unique benefits to each individual consumer.”
The company’s report states that the growth of social media and sense of a need to look one’s best at all times have created a cycle of perpetual expansion in the beauty and grooming market, with consumers desperate to keep up with the latest trends and cultural zeitgeist.
Jamie Mills, Consumer Analyst for GlobalData, says: “The ability to customize or personalize beauty and grooming products is a significant draw to today’s consumers. How well a product is tailored to one’s needs and personality is the second most influential factor when making choices in this sector, the first being how the product impacts health and wellbeing. Therefore, exploring customizable attributes is a key way to engage with this need.”
The concept of co-creation or creating products alongside the brand, while not new, is highly appealing to 61% of consumers globally, significantly more-so than DNA customized solutions which just 44% of consumers find appealing, according to GlobalData’s research. Although potentially highly effective, the technologically intensive and often costly nature of DNA-based formulations may not necessarily be as accessible or engaging for many consumers on a day-to-day basis.
Mills continues: “By having more control over product formulations, consumers are able to benefit from tailoring products at home on a daily basis depending on their mood, lifestyle, or beauty needs. This can also create a unique experience for consumers in being able to formulate their own bespoke products at home.
“One such example is Kiehl’s Apothecary Preparations launched in the UK. This product allows users to choose two targeted complexes based upon their skin concerns and in-store skin consultation. Customers are then able to “freshly mix” their bespoke formulation at home."
See the products listed below in the slideshow: Packaging Designed for Play & Customization
Here are some other Mix-It-Yourself products Beauty Packaging has noted:
Clinique: BIY Blend It Yourself Pigment Drops
Give your moisturizer the power to perfect. Pick a shade, create your coverage. One drop; endless possibilities. BIY Blend It Yourself Pigment Drops transform any moisturizer into a BB, CC, or fuller coverage foundation by simply adjusting the number of drops you mix in. Highly concentrated pure pigments are suspended in a super-lightweight, dual phase formula.
Once the two phases are combined by shaking thoroughly, the formula turns into a thin fluid formulation that can be precisely measured in drops, and mixed with a moisturizer to create customizable coverage with skin care benefits. One drop of pure pigment creates sheer coverage. Two or three, a fuller, more flawless coverage. The instant blending technology is activated once mixed. Shake the bottle thoroughly before use for approximately 10 seconds. Two mixing balls inside the formula will help to combine the two phases of the formula.
Clarins’ New Double Serum: Better Than Ever
After 30 years of scientific research, Clarins’ new Double Serum now decodes “the language of youth.” Powered by [20+1] potent plant extracts, Double Serum is billed as the only anti-aging serum that reactivates the skin’s 5 vital functions: regeneration, oxygenation, nutrition, hydration and protection. Double Serum’s performance is made possible by its unique Hydric + Lipidic System. Two separate phases–one hydric, the other lipidic – activated upon dispensing.
Double Serum’s exclusive dual chamber suspension system preserves the integrity of the liposoluble and hydrosoluble ingredients – the two phases mix together upon application.
Its unique push button system automatically delivers just the right amount of each phase (2/3 water-based ingredients and 1/3 oil-based ones), and lets you customize the amount of product according to your skin’s needs, the climate or season
Make Up For Ever Chromatic Mix
Make Up For Ever’s Chromatic Mix is a unique array of water-based pigments that allows you to adjust any foundation shade to perfectly match your skin tone. A secret weapon for matching any skin tone, this liquid pigment can be mixed with any foundation formula to adjust the shade to your desired result. Perfect for adjusting foundation that is too light, dark, warm, cool, or dull, Chromatic Mix can be used to meet each and every need. Mix the water-based formulas with your favorite water-based foundations for a result that complements your skin tone.
Mixologie Personal Perfume
You are unique, so why shouldn’t your fragrance be, too? With a perfume making kit from Mixologie, it’s easy to blend your own signature scent. Each of the eight alcohol-free rollerballs represents different personality traits, like Tenacious (vanilla and sandalwood), Sultry (white musk and blonde amber), and Free (salty air and peonies).
Layer on several to create a custom fragrance or wear each one solo, depending on your mood. Several recipe cards are included to help you get started. You can change your perfume whenever you like, or give the set as a gift to skip the uncertainty of choosing a fragrance for someone else. The alcohol-free scents are Made in the USA and can be blended, layered, and experimented with.
Inspired by her Cuban great-grandmother’s beauty recipes taken from edible ingredients and the realization that there was a growing audience for kitchen cosmetics, Tina Hedges founded LOLI, which stands for which stands for “living organic loving ingredients.” The skincare products contain ingredients that are all vegan, gluten-free, food-grade, cruelty-free, fair trade and organic.
LOLI first began with a subscription model, selling monthly boxes that contained several ingredients, plus a “recipe” card. Now, the brand is taking a new approach for its re-launch this month, although it is still based on the concept, BIY — Blend It Yourself. On the brand’s website, the consumer chooses a base and can customize it with one or more of the suggested mix-ins, based on each ingredient’s benefit to the skin. The base and mix-ins are packaged separately, so the consumer is instructed to stir to combine.
The brand’s “back-to-basic” packaging lets the ingredients take center stage. The collection includes food-grade glass yogurt jars that can be reused for food storage and certified compostable labels, bags and boxes. A brand inspired by heritage, LOLI combines this with a fresh contemporary look and feel that brings relevance today.
Anastasia Beverly Hills' Customizable Lip Palette
Anastasia Beverly Hills has launched a customizable lip palette that allows users to create their own shades. The palette is a first of-its-kind, the brand says, and features 18 long-wear shades that have a matte finish, and are formulated for intense pigment payoff.
"Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades," says Claudia Soare, president, Anastasia Beverly Hills.
Colors included range from primary hues to neutrals, as well as bolds and brights. Mix, layer and customize the shades using the mixing plate and dual-ended lip brush spatula.
Filorga C-Recover, an anti-fatigue radiance concentrate provides a pure Vitamin C serum for improved radiance and youthful skin. The benefits of ultra-concentrated vitamin C are preserved intact until the time of use, thanks to air-tight packaging, for optimized results.